Ethnocentrism

Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—is the application of one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead of using the standards of the particular culture involved. Since this judgment is often negative, some people also use the term to refer to the belief that one's culture is superior to, or more correct or normal than, all others—especially regarding the distinctions that define each ethnicity's cultural identity, such as language, behavior, customs, and religion. In common usage, it can also simply mean any culturally biased judgment. For example, ethnocentrism can be seen in the common portrayals of the Global South and the Global North.

Ethnocentrism is sometimes related to racism, stereotyping, discrimination, or xenophobia. However, the term "ethnocentrism" does not necessarily involve a negative view of the others' race or indicate a negative connotation. The opposite of ethnocentrism is cultural relativism, a guiding philosophy stating that the best way to understand a different culture is through their perspective rather than judging them from the subjective viewpoints shaped by one's own cultural standards.

The term "ethnocentrism" was first applied in the social sciences by American sociologist William G. Sumner. In his 1906 book, Folkways, Sumner describes ethnocentrism as "the technical name for the view of things in which one's own group is the center of everything, and all others are scaled and rated with reference to it." He further characterized ethnocentrism as often leading to pride, vanity, the belief in one's own group's superiority, and contempt for outsiders.

Over time, ethnocentrism developed alongside the progression of social understandings by people such as social theorist Theodor W. Adorno. In Adorno's The Authoritarian Personality, he and his colleagues of the Frankfurt School established a broader definition of the term as a result of "in group-out group differentiation", stating that ethnocentrism "combines a positive attitude toward one's own ethnic/cultural group (the in-group) with a negative attitude toward the other ethnic/cultural group (the out-group)." Both of these juxtaposing attitudes are also a result of a process known as social identification and social counter-identification.

The term ethnocentrism derives from two Greek words: "ethnos", meaning nation, and "kentron", meaning center. Scholars believe this term was coined by Polish sociologist Ludwig Gumplowicz in the 19th century, although alternate theories suggest that he only popularized the concept as opposed to inventing it. He saw ethnocentrism as a phenomenon similar to the delusions of geocentrism and anthropocentrism, defining Ethnocentrism as "the reasons by virtue of which each group of people believed it had always occupied the highest point, not only among contemporaneous peoples and nations, but also in relation to all peoples of the historical past."

Subsequently, in the 20th century, American social scientist William G. Sumner proposed two different definitions in his 1906 book Folkways. Sumner stated that "Ethnocentrism is the technical name for this view of things in which one's own group is the center of everything, and all others are scaled and rated with reference to it." In the War and Other Essays (1911), he wrote that "the sentiment of cohesion, internal comradeship, and devotion to the in-group, which carries with it a sense of superiority to any out-group and readiness to defend the interests of the in-group against the out-group, is technically known as ethnocentrism." According to Boris Bizumic, it is a popular misunderstanding that Sumner originated the term ethnocentrism, stating that in actuality, he brought ethnocentrism into the mainstreams of anthropology, social science, and psychology through his English publications.

Several theories have been reinforced through the social and psychological understandings of ethnocentrism including Adorno's Authoritarian Personality Theory (1950), Donald T. Campbell's Realistic Group Conflict Theory (1972), and Henri Tajfel's Social identity theory (1986). These theories have helped to distinguish ethnocentrism as a means to better understand the behaviors caused by in-group and out-group differentiation throughout history and society.

In social sciences, ethnocentrism means to judge another culture based on the standard of one's own culture instead of the standard of the other particular culture. When people use their own culture as a parameter to measure other cultures, they often tend to think that their culture is superior and see other cultures as inferior and bizarre. Ethnocentrism can be explained at different levels of analysis. For example, at an intergroup level, this term is seen as a consequence of a conflict between groups; while at the individual level, in-group cohesion and out-group hostility can explain personality traits. Also, ethnocentrism can help us to explain the construction of identity. Ethnocentrism can explain the basis of one's identity by excluding the outgroup that is the target of ethnocentric sentiments and used as a way of distinguishing oneself from other groups that can be more or less tolerant. This practice in social interactions creates social boundaries, such boundaries define and draw symbolic boundaries of the group that one wants to be associated with or belong to. In this way, ethnocentrism is a term not only limited to anthropology but also can be applied to other fields of social sciences like sociology or psychology. Ethnocentrism may be particularly enhanced in the presence of interethnic competition, hostility and violence. On the other hand, ethnocentrism may negatively influence expatriate worker's performance.