Eustace Miles
Eustace Miles
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Eustace Miles

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Eustace Miles

Eustace Hamilton Miles (22 September 1868 – 20 December 1948) was an English real tennis player, author and restaurateur. He competed in the 1908 Summer Olympics and was a vegetarian who disliked that label and made his name selling health products and health advice to Edwardian Britons.

Miles was the grandson of Sir William Miles, 1st Baronet by his son Captain William Henry Miles, J.P. (1830–1888) and Mary Frances Miles, née Charleton. He was born at Hampstead and was educated at Eastbourne College, Marlborough College and King's College, Cambridge. In 1906, Miles married Dorothy Beatrice Harriet Killick (nicknamed Hallie).

In 1908, he won the Olympic silver medal at the age of 39, after losing the final to Jay Gould II, the bronze medal was won by The Hon Neville Bulwer-Lytton, later 3rd Earl of Lytton. Miles had, in fact, coached the much younger Gould during his stay in America from 1900 to 1902 when he became the first non-American winner of the US Championship in 1900. He won further the amateur racquets championship of the world in singles in 1906 and in doubles in 1902, 1904, 1905 and 1906; and of England in doubles as well as becoming amateur squash racquets champion of America in 1900. He was amateur real tennis champion of England in 1898–1903, 1905, 1906, 1909 and 1911 and amateur real tennis champion of the world from 1898 to 1903 and 1905.[citation needed]

Miles was a prolific author, including collaborations with lifelong friend E. F. Benson with whom he may have had a college romance, on diverse subjects including health (e.g. "Fitness for Play and Work" 1912), athletics ("An Alphabet of Athletics"), diet ("The Failures of Vegetarianism" 1902), ancient history ("A History of Rome up to 500 AD, with Essays, Maps and Aids to Memory" 1901) and Classics ("Comparative Syntax of Greek and Latin"). His wife, also an author, and him both engaged in philanthropic works including providing free food and clothing to the poor of London, available during winter months near Cleopatra's Needle, a charitable exercise supported strongly by Queen Alexandra.[citation needed]

Miles authored many books on dieting and vegetarianism. Miles's comprehensive regimen combined abstention from alcohol with games, daily practice of gymnastics, personal cleanliness, breathing exercises, and meditation. Miles promoted the concept of "mental hygiene". He published a monthly magazine, Healthward Ho!. He has been cited by historians as influential in the physical culture movement.

Miles advertised and experimented with different meatless diets. He originally embraced a uric-acid free diet but found it too restricting. He later criticized this diet in a booklet The Uric Acid Fetish (1915). Miles also experimented with Edward H. Dewey's "No Breakfast Plan" but abandoned it in favour of his own "No Lunch Plan". He was a vegetarian but refused to be identified under that label as he believed the practice of vegetarianism had many faults; he expounded on these ideas in his book The Failures of Vegetarianism. Miles criticized ordinary vegetarian diets that contained high volumes of fruit or vegetables for lacking protein. He stated that the only valuable part of a fruit or vegetable was the small amount of protein in the peelings of apples or potatoes but this was usually thrown away. His own diet emphasized muscle building foods such as dairy products, grains, legumes and meat substitutes which he called "Simpler Food". His diet was advertised to supply body-building and tissue repairing bases. Miles associated meat with alcohol consumption, noting that his desire for alcohol disappeared when gave up eating meat.

Miles promoted plasmon as a muscle building food. He drew publicity for his article on how to live on a diet of two plasmon biscuits and one lentil a day. In 1904, it was humorously reported in Punch that during the semi-final of a tennis competition, Miles was surrounded by an angry mob who compelled him to eat a meat chop. By 1906 Miles had dropped his advocacy for plasmon, replacing it with his own brand Emprote which he advertised as a health food. Emprote was composed of skimmed milk powder, wheat and added proteins. The name was based on Miles’ initials and an abbreviation of protein. It was sold as a protein powder and patented as a bread, "EM Bread".

Miles has been described as an advocate of lacto vegetarianism. His ideas about dieting were criticized by medical health experts as impractical. Physician William Tibbles suggested that "it seems almost impossible for any but the wealthy and leisured classes to follow his teachings thoroughly."

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