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Fabletics
Fabletics is a global active lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear". The company is owned by the TechStyle Fashion Group holding group and operates on a subscription model and also has over 100 brick-and-mortar stores. The brand has a membership program that gives access to discounts and perks. Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS–XXL for men.
Fabletics was founded in 2013 by Adam Goldenberg, Don Ressler and Ginger Ressler under fashion incubator TechStyle Fashion Group. In 2015, Kate Hudson took a 20% stake in the company and became the face of a Fabletics line. Fabletics quickly became TechStyle's fastest-growing label.
The company stocks its stores based on its online sales trends.
In 2017, the company added dresses and swimwear in the spring and footwear in the fall, including slip-ons, lifestyle sneakers, and workout shoes. In 2020, Fabletics announced that it had surpassed $500 million in annual revenue and 2 million members.
In 2020, the brand apologized for offering military discounts only to men, but not to women.
In April 2020, Fabletics expanded to menswear, signing Kevin Hart as an investor and the face of the new brand. In March 2021, Fabletics released its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content. Fabletics VIP members can access the app as part of the program, but nonmembers must pay $14.95 per month. The company expanded into loungewear in 2021 and has since launched a velour capsule with actress Vanessa Hudgens. Fabletics was named to Newsweek's Best Customer Service List of 2022. In January 2022, Fabletics announced that Kate Hudson would switch from principal face of the brand to an advisory role.
In May 2022, Fabletics launched a tennis line for both men and women.
In the fall of 2015, Fabletics expanded to brick and mortar retail with its first store in Bridgewater, New Jersey. In the same year, the company opened their first Midwest location in St. Louis; located in the St. Louis Galleria. Since then Fabletics has opened over 73 North American stores and expanded into Europe. In October 2021, Fabletics opened its first non-US store in Berlin which was followed the company's first UK store, an experiential pop-up, on London's Regent Street. The London and Berlin stores bring Fabletics to 75 stores worldwide. Fabletics was one of few retailers to avoid layoffs during the Covid-19 pandemic, and shifted retail staff to "omni-associates" during this time. Fabletics has developed and deployed OmniSuite, a proprietary, cloud-based enterprise retail platform, in all of its stores. OmniSuite combines e-commerce, POS and order management solutions with back-office systems, and is utilized in all Fabletics retail locations. As of 2020, Fabletics has established carbon neutrality at all of its stores, transitioned away from plastic shipment bags to recycled, biodegradable and reusable polybags and launched an eco-conscious capsule for Earth Day 2020 made entirely from recycled or upcycled materials. The company expanded into retail resale with ThredUp, in 2021.
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Fabletics
Fabletics is a global active lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear". The company is owned by the TechStyle Fashion Group holding group and operates on a subscription model and also has over 100 brick-and-mortar stores. The brand has a membership program that gives access to discounts and perks. Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS–XXL for men.
Fabletics was founded in 2013 by Adam Goldenberg, Don Ressler and Ginger Ressler under fashion incubator TechStyle Fashion Group. In 2015, Kate Hudson took a 20% stake in the company and became the face of a Fabletics line. Fabletics quickly became TechStyle's fastest-growing label.
The company stocks its stores based on its online sales trends.
In 2017, the company added dresses and swimwear in the spring and footwear in the fall, including slip-ons, lifestyle sneakers, and workout shoes. In 2020, Fabletics announced that it had surpassed $500 million in annual revenue and 2 million members.
In 2020, the brand apologized for offering military discounts only to men, but not to women.
In April 2020, Fabletics expanded to menswear, signing Kevin Hart as an investor and the face of the new brand. In March 2021, Fabletics released its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content. Fabletics VIP members can access the app as part of the program, but nonmembers must pay $14.95 per month. The company expanded into loungewear in 2021 and has since launched a velour capsule with actress Vanessa Hudgens. Fabletics was named to Newsweek's Best Customer Service List of 2022. In January 2022, Fabletics announced that Kate Hudson would switch from principal face of the brand to an advisory role.
In May 2022, Fabletics launched a tennis line for both men and women.
In the fall of 2015, Fabletics expanded to brick and mortar retail with its first store in Bridgewater, New Jersey. In the same year, the company opened their first Midwest location in St. Louis; located in the St. Louis Galleria. Since then Fabletics has opened over 73 North American stores and expanded into Europe. In October 2021, Fabletics opened its first non-US store in Berlin which was followed the company's first UK store, an experiential pop-up, on London's Regent Street. The London and Berlin stores bring Fabletics to 75 stores worldwide. Fabletics was one of few retailers to avoid layoffs during the Covid-19 pandemic, and shifted retail staff to "omni-associates" during this time. Fabletics has developed and deployed OmniSuite, a proprietary, cloud-based enterprise retail platform, in all of its stores. OmniSuite combines e-commerce, POS and order management solutions with back-office systems, and is utilized in all Fabletics retail locations. As of 2020, Fabletics has established carbon neutrality at all of its stores, transitioned away from plastic shipment bags to recycled, biodegradable and reusable polybags and launched an eco-conscious capsule for Earth Day 2020 made entirely from recycled or upcycled materials. The company expanded into retail resale with ThredUp, in 2021.