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Quebec Maple Syrup Producers
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Quebec Maple Syrup Producers
Quebec Maple Syrup Producers (QMSP; French: Producteurs et productrices acéricoles du Québec, PPAQ) is a federated organization that regulates the production and marketing of maple syrup from Quebec. It was known as the Federation of Quebec Maple Syrup Producers (French: Fédération des producteurs acéricoles du Québec, FPAQ) until 2018. As of 2011, the FPAQ produced 94% of Canadian maple syrup and 77% of the world's supply.
The QMSP plays a role in the collective marketing of maple products and in organizing sales inside and outside the province.
Beginning in 1958, the maple syrup producers of Beauce region in the south of Quebec participated in a joint plan to protect their rights as producers and to collectively market maple syrup. This effort inspired the formation of a larger agreement all across Quebec in 1966.
Since 1989, all QMSP’s producers abide by a collective agreement to market their product. Together, the producers establish policies, negotiate their selling strategy, enforce production quota, set up quality criteria and sponsor promotional activities. The QMSP collaborates with the ACER centre to conduct research and experiments on maple syrup.
In 2000, the Federation became the exclusive sales agent for bulk sales and in 2004, they reformed the quota system. In 2017, the federation had to add five million taps due to the rise of foreign competition.
The QMSP is involved in many promotional activities that aim to spread the maple syrup market around the world. The QMSP hosts culinary competitions within Quebec but also in Japan and the United States. The QMSP has held showcases in Hiroshima and free maple syrup tastings as promotional activities. Chefs and professionals from Hiroshima participated in a culinary competition that included an original recipe using maple syrup in 2010. The QMSP aims to spread consumer awareness of their product in Japan in order to increase their consumption and Quebec’s exportation. The QMSP has engaged into an agreement with Tokyo DisneySea, a Disney theme park, to promote maple syrup and encourage people in Japan to purchase and consume it.[citation needed] Market strategies in Quebec are common as well; however they aim to further educate and to keep the maple syrup legacy alive in the future generations. Culinary competitions involving traditional family recipes aspire to do so. Teachers are encouraged to educate their students on maple trees and the production of maple syrup with the help of a newly published maple syrup encyclopedia.
The QMSP maintains a strategic reserve of maple syrup, officially known as the International Strategic Reserve (ISR) and also referred to as the Global Strategic Maple Syrup Reserve. The reserve is used to support global maple syrup prices and supply, and has been called "the OPEC of the maple syrup world" by The Economist. A barrel is worth about $1,200 or $2.88 per pound which is 10-18 times the value of U.S. crude oil.
The reserve is located in warehouses in a number of rural Quebec towns. The first two facilities were in Saint-Antoine-de-Tilly (which holds 6,300 tonnes or 6,900 short tons), and Plessisville (which holds 1,400 tonnes or 1,500 short tons).
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Quebec Maple Syrup Producers
Quebec Maple Syrup Producers (QMSP; French: Producteurs et productrices acéricoles du Québec, PPAQ) is a federated organization that regulates the production and marketing of maple syrup from Quebec. It was known as the Federation of Quebec Maple Syrup Producers (French: Fédération des producteurs acéricoles du Québec, FPAQ) until 2018. As of 2011, the FPAQ produced 94% of Canadian maple syrup and 77% of the world's supply.
The QMSP plays a role in the collective marketing of maple products and in organizing sales inside and outside the province.
Beginning in 1958, the maple syrup producers of Beauce region in the south of Quebec participated in a joint plan to protect their rights as producers and to collectively market maple syrup. This effort inspired the formation of a larger agreement all across Quebec in 1966.
Since 1989, all QMSP’s producers abide by a collective agreement to market their product. Together, the producers establish policies, negotiate their selling strategy, enforce production quota, set up quality criteria and sponsor promotional activities. The QMSP collaborates with the ACER centre to conduct research and experiments on maple syrup.
In 2000, the Federation became the exclusive sales agent for bulk sales and in 2004, they reformed the quota system. In 2017, the federation had to add five million taps due to the rise of foreign competition.
The QMSP is involved in many promotional activities that aim to spread the maple syrup market around the world. The QMSP hosts culinary competitions within Quebec but also in Japan and the United States. The QMSP has held showcases in Hiroshima and free maple syrup tastings as promotional activities. Chefs and professionals from Hiroshima participated in a culinary competition that included an original recipe using maple syrup in 2010. The QMSP aims to spread consumer awareness of their product in Japan in order to increase their consumption and Quebec’s exportation. The QMSP has engaged into an agreement with Tokyo DisneySea, a Disney theme park, to promote maple syrup and encourage people in Japan to purchase and consume it.[citation needed] Market strategies in Quebec are common as well; however they aim to further educate and to keep the maple syrup legacy alive in the future generations. Culinary competitions involving traditional family recipes aspire to do so. Teachers are encouraged to educate their students on maple trees and the production of maple syrup with the help of a newly published maple syrup encyclopedia.
The QMSP maintains a strategic reserve of maple syrup, officially known as the International Strategic Reserve (ISR) and also referred to as the Global Strategic Maple Syrup Reserve. The reserve is used to support global maple syrup prices and supply, and has been called "the OPEC of the maple syrup world" by The Economist. A barrel is worth about $1,200 or $2.88 per pound which is 10-18 times the value of U.S. crude oil.
The reserve is located in warehouses in a number of rural Quebec towns. The first two facilities were in Saint-Antoine-de-Tilly (which holds 6,300 tonnes or 6,900 short tons), and Plessisville (which holds 1,400 tonnes or 1,500 short tons).
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