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Fenty Beauty
Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand of Rihanna and LVMH, launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.
In June 2013, Rihanna trademarked her surname, Fenty, for use on various and more products, leading to speculation that she would begin working on endeavors other than her music. Fenty Beauty was among these new trademarks.
Rihanna launched Fenty Beauty in 2017, when she was 29 years old. Previously, she had collaborated with MAC Cosmetics, as well as released 10 fragrances via Parlux Ltd, but Fenty Beauty was her first solo cosmetics brand. She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016, to produce Fenty Beauty through LVMH's Kendo division. Kendo Holdings, Inc is an "incubator" company that manufactures cosmetics as white-label products for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines.
Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones, thus adding items to fill the void of products that performed across all skin tones and types.
Fenty Beauty's first products went on sale on September 8, 2017. The launch coincided with Rihanna's collaboration with Puma during New York Fashion Week. In the United States, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. In the United Kingdom, Fenty Beauty was exclusive to Harvey Nichols department stores until May 2019, where the line would also become available in the high street chemist Boots UK. Currently, Fenty Beauty is available in 17 countries.
Fenty Beauty products have drawn universal acclaim for the range of shades offered, particularly for the inclusion of darker shades for its Pro Filt'R foundation, addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Many brands soon followed Fenty's example after their initial release and added more inclusive shades to their own collections. Subsequent launches of new products and lines have been widely criticized for their lack of inclusive shades and overall failure to meet the new standards set by Fenty Beauty, such as Kim Kardashian's line KKW Beauty, Tarte's Shape Tape Foundation, and Benefit's Hello Happy Foundation.
On November 23, 2017, the first Stunna Lip Paint, a red long-wear liquid lipstick, was released, drawing broad enthusiasm. Reviewing the product at BuzzFeed News, Leticia Miranda noted the history of controversy around red lipstick for women of color, stating the context made the choice of color for Stunna "assertive, confrontational, unapologetic". Following the release of the original red Stunna Lip Paint, Fenty Beauty released four more lip paints in baby pink, peach nude, chocolate brown, and black.
On March 23, 2018, the brand launched a limited-edition highlighter called, "Dirty Thirty", for Rihanna's 30th birthday. Taken from the line's popular Killawatt Freestyle Highlighter "Trophy Wife" (metallic gold), "Dirty Thirty" was packaged with XXX (the Roman numerals for 30) instead of the brand's FB logo.
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Fenty Beauty
Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand of Rihanna and LVMH, launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.
In June 2013, Rihanna trademarked her surname, Fenty, for use on various and more products, leading to speculation that she would begin working on endeavors other than her music. Fenty Beauty was among these new trademarks.
Rihanna launched Fenty Beauty in 2017, when she was 29 years old. Previously, she had collaborated with MAC Cosmetics, as well as released 10 fragrances via Parlux Ltd, but Fenty Beauty was her first solo cosmetics brand. She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016, to produce Fenty Beauty through LVMH's Kendo division. Kendo Holdings, Inc is an "incubator" company that manufactures cosmetics as white-label products for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines.
Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones, thus adding items to fill the void of products that performed across all skin tones and types.
Fenty Beauty's first products went on sale on September 8, 2017. The launch coincided with Rihanna's collaboration with Puma during New York Fashion Week. In the United States, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. In the United Kingdom, Fenty Beauty was exclusive to Harvey Nichols department stores until May 2019, where the line would also become available in the high street chemist Boots UK. Currently, Fenty Beauty is available in 17 countries.
Fenty Beauty products have drawn universal acclaim for the range of shades offered, particularly for the inclusion of darker shades for its Pro Filt'R foundation, addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Many brands soon followed Fenty's example after their initial release and added more inclusive shades to their own collections. Subsequent launches of new products and lines have been widely criticized for their lack of inclusive shades and overall failure to meet the new standards set by Fenty Beauty, such as Kim Kardashian's line KKW Beauty, Tarte's Shape Tape Foundation, and Benefit's Hello Happy Foundation.
On November 23, 2017, the first Stunna Lip Paint, a red long-wear liquid lipstick, was released, drawing broad enthusiasm. Reviewing the product at BuzzFeed News, Leticia Miranda noted the history of controversy around red lipstick for women of color, stating the context made the choice of color for Stunna "assertive, confrontational, unapologetic". Following the release of the original red Stunna Lip Paint, Fenty Beauty released four more lip paints in baby pink, peach nude, chocolate brown, and black.
On March 23, 2018, the brand launched a limited-edition highlighter called, "Dirty Thirty", for Rihanna's 30th birthday. Taken from the line's popular Killawatt Freestyle Highlighter "Trophy Wife" (metallic gold), "Dirty Thirty" was packaged with XXX (the Roman numerals for 30) instead of the brand's FB logo.