Fiat Bravo (2007)
Fiat Bravo (2007)
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Fiat Bravo (2007)

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Fiat Bravo (2007)

The Fiat Bravo (Type 198) is a small family car produced by Italian manufacturer Fiat from 2007 to 2014. It was introduced to the press in January 2007 in Rome, and later to the public in March at the Geneva Motor Show. A minor facelift was available from 2010, with changes to the front grille, door handles and side mirrors, new colors, as well as interior improvements. The car was launched on 21 April 2007.

European production, at the Cassino plant, ended in July 2014, being part of FCA's 5 Year Plan, presented by Sergio Marchionne on 7 May 2014. It was replaced by the Fiat Tipo and the similarly sized Fiat 500X. The Bravo was the first car to bear Fiat Automobiles' then new logo, introduced in October 2006, containing a red background in a chrome frame.

The car was designed at Centro Stile Fiat, while Austrian automotive company Magna Steyr engineered a large amount of the car's body. CAD engineering and computer simulations were used on a very large scale with this model and the design was finished to a very tight schedule.

For markets in the EMEA, the Bravo was produced in Fiat's Piedimonte S. Germano plant.

Blue&Me is a new feature which was first introduced with the Fiat Grande Punto, and was fitted as standard on the Bravo Dynamic and Sport. Developed with Microsoft, this system offers Bluetooth hands free use with a mobile phone.

It is also capable of displaying SMS text on the dash screen, and it has built in voice activation. Another part of the system is the inclusion of a USB connector so that an MP3 player or USB flashcard can be plugged in, giving the car's entertainment system access to MP3 files stored on the unit.

In Australia, the Fiat Bravo was sold as the Fiat Ritmo, since Mazda Australia owns rights to the "Bravo" name (as used on a commercial vehicle). It was introduced there in February 2008, however, it was discontinued the following year, due to slow sales, only 463 units were sold in total. The Bravo was also built in Brazil from 2010 to 2016, and was sold there and throughout South America (with the exception of Argentina, Chile and Colombia, who receive the Bravo from Italy).

In January 2007, What Car? reported that Fiat was working on a station wagon version, speculated to be marketed as the Bravo MultiWagon. Despite being a production ready version of the Bravo, it was never marketed. Other sources also claimed that this was actually a facelifted of the second generation Fiat Croma, launched in October 2007.[citation needed]

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