Fidji Simo
Fidji Simo
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Fidji Simo

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Fidji Simo

Fidji Simo (born 5 October 1985) is a French-American businesswoman and the incoming CEO of Applications at OpenAI and the outgoing CEO of Instacart. Prior to OpenAI and Instacart she spent a decade at Facebook where she was one of the top executives as the Head of Facebook. She co-founded the Metrodora Institute, a health clinic and research institute, and is currently president of The Metrodora Foundation. She is on the Board of Directors at OpenAI and Shopify.

Simo grew up in Sète, in the south of France, and now lives in California. She was the first member of her family to graduate from high school, and holds a master of management degree from HEC Paris. She spent the last year of her program at UCLA's Anderson School of Business.

Simo is married to a French engineer Remy Miralles, who became a chocolatier in San Francisco. She has a daughter.

Simo worked at eBay from 2007 to 2011 as part of the strategy team. While at eBay, she built out the company’s local commerce and classified-advertising initiatives.

Prior to joining Instacart, Simo was the Vice President and Head of Facebook. Over the course of her decade at Facebook, she oversaw the development and strategy for Facebook, including News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads and more. She also led the team in charge of architecting Facebook’s advertising business and monetizing mobile. She made video a critical part of the Facebook experience, from rolling out videos that autoplay in News Feed, to building and launching Facebook Live and Facebook Watch. Simo joined Facebook from eBay in 2011.

Simo joined Instacart’s board of directors in January 2021, and was appointed as the company’s CEO in July. She started in the new role in August, replacing Apoorva Mehta, who became the executive chairman of the board.

In September 2023, Instacart appointed Simo to succeed Apoorva Mehta as the Board Chair following the company's initial public offering.

Under Fidji's leadership, Instacart broke the longest tech IPO drought in the last 20 years, listing under the ticker symbol CART on Nasdaq in September 2023.

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