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Findus
Findus (/ˈfɪndəs/; Swedish: [ˈfɪndɵs]) is a frozen food brand which was first sold in Sweden in 1945. Findus products include ready meals, peas and Crispy Pancakes, the latter of which were invented in the early 1970s.
The Swiss food company Nestlé owned the Findus brand from 1962 to 2000; it sold the rights to the brand in most of Europe (except in Italy where it was owned by Unilever) in 2000 whilst retaining ownership in Switzerland (later under Froneri) until 2021. Through a number of acquisitions, the brand in Scandinavia, France, Italy, Spain and Switzerland is now owned by Nomad Foods.
In June 2015, Iglo Group was purchased by Nomad Foods. Nomad followed this in November 2015 with the purchase of Findus' European business, with the exception of Findus UK and Young's, which remain under the ownership of Lion Capital and its partners. Young's confirmed in February 2016 that it intended to rebrand Findus in the UK.
Young's later sold Findus UK to Nomad Foods for £500 million.
The origins of the Findus brand date back to the founding of Skånska Frukt- vin- & Likörfabriken (Scanian Fruit, Wine and Liqueur Factory) in Bjuv, Sweden, in 1905. In 1941 this company was acquired by the confectionery manufacturer Freja Marabou and was subsequently renamed Findus Canning Factory. In 1945 the first Findus-branded deep-frozen food products went on sale in Sweden, produced in a small factory in Scania. Findus products were exported to an increasing number of European countries in the late 1950s, including the United Kingdom in 1958.
In 1962, Findus Co. was acquired by the Swiss food and beverage company Nestlé. In 1963, The Swiss food and beverage company Nestlé and the Anglo-Dutch consumer goods company Unilever formed a frozen foods joint venture in Italy, which sold products under the Findus name.
In the 1970s, famed film director Orson Welles provided narration for a series of Findus television commercials that aired in the UK. Outtakes from the recordings sessions (in which Welles complained about the quality of the advertising copy, argued with the director, and ultimately stormed out of the recording booth) have become known colloquially as the Frozen Peas recordings. The Findus Flag logo was adopted in 1971.
Unilever acquired Nestle's stake in the joint venture in 1985, giving it full ownership of the Findus brand in Italy. The Findus Lean Cuisine range was launched by Nestlé in 1987.
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Findus
Findus (/ˈfɪndəs/; Swedish: [ˈfɪndɵs]) is a frozen food brand which was first sold in Sweden in 1945. Findus products include ready meals, peas and Crispy Pancakes, the latter of which were invented in the early 1970s.
The Swiss food company Nestlé owned the Findus brand from 1962 to 2000; it sold the rights to the brand in most of Europe (except in Italy where it was owned by Unilever) in 2000 whilst retaining ownership in Switzerland (later under Froneri) until 2021. Through a number of acquisitions, the brand in Scandinavia, France, Italy, Spain and Switzerland is now owned by Nomad Foods.
In June 2015, Iglo Group was purchased by Nomad Foods. Nomad followed this in November 2015 with the purchase of Findus' European business, with the exception of Findus UK and Young's, which remain under the ownership of Lion Capital and its partners. Young's confirmed in February 2016 that it intended to rebrand Findus in the UK.
Young's later sold Findus UK to Nomad Foods for £500 million.
The origins of the Findus brand date back to the founding of Skånska Frukt- vin- & Likörfabriken (Scanian Fruit, Wine and Liqueur Factory) in Bjuv, Sweden, in 1905. In 1941 this company was acquired by the confectionery manufacturer Freja Marabou and was subsequently renamed Findus Canning Factory. In 1945 the first Findus-branded deep-frozen food products went on sale in Sweden, produced in a small factory in Scania. Findus products were exported to an increasing number of European countries in the late 1950s, including the United Kingdom in 1958.
In 1962, Findus Co. was acquired by the Swiss food and beverage company Nestlé. In 1963, The Swiss food and beverage company Nestlé and the Anglo-Dutch consumer goods company Unilever formed a frozen foods joint venture in Italy, which sold products under the Findus name.
In the 1970s, famed film director Orson Welles provided narration for a series of Findus television commercials that aired in the UK. Outtakes from the recordings sessions (in which Welles complained about the quality of the advertising copy, argued with the director, and ultimately stormed out of the recording booth) have become known colloquially as the Frozen Peas recordings. The Findus Flag logo was adopted in 1971.
Unilever acquired Nestle's stake in the joint venture in 1985, giving it full ownership of the Findus brand in Italy. The Findus Lean Cuisine range was launched by Nestlé in 1987.