Ford Falcon (North America)
Ford Falcon (North America)
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Ford Falcon (North America)

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Ford Falcon (North America)

The Ford Falcon is a model line of cars that was produced by Ford from the 1960 to 1970 model years. Though preceded by the Rambler American, the Falcon was the first compact car marketed by the Big Three American manufacturers.

In contrast to its Chevrolet Corvair and (Plymouth) Valiant competitors, the Falcon was developed as a scaled-down version of the full-size Ford Galaxie sedan. Alongside its larger counterparts, the Falcon offered a full range of body styles, including two-door and four-door sedans, two-door hardtops and convertibles, two-door and four-door station wagons (the former, serving as a basis of the final Ford sedan delivery), and coupe utility pickups (serving as the basis of the Ford Ranchero). Through the 1960s, Ford would produce three distinct generations of the Falcon; a final version of the Falcon served as the lowest-price version of the Ford Torino.

For nearly two decades, the model architecture used by the Falcon was used by eleven Ford vehicle lines. Alongside the first generations of the Ford Mustang and Mercury Cougar pony cars and the Ford Econoline/Ford Falcon Van/Ford Club Wagon vans, the platform was used for two generations of successors to the Falcon, including the Ford Maverick and Mercury Comet and the later Ford Granada and Mercury Monarch; the Lincoln Versailles luxury sedan was the final model line derived from the Falcon.

During its production, the Falcon was manufactured by Ford in multiple facilities across North America. Following its discontinuation in that region, the platform continued in production through 1991 by Ford Argentina (as the Ford Granada). From 1972, Ford Australia continued development of the Falcon as a model line distinct to the region, lasting through 2016.   

Edsel Ford first used the term "Falcon" for a more luxurious Ford he designed in 1935. He decided the new car did not fit with Ford's other offerings, so this design eventually became the Mercury.

Historically, the "Big Three" auto manufacturers (GM, Ford, and Chrysler), focused purely on the larger and more profitable vehicles in the US and Canadian markets. Towards the mid-1950s, all three manufacturers realized that this strategy would no longer work. Large automobiles were becoming increasingly expensive, making smaller cars such as Fiats, Renaults, Toyotas, and Volkswagens increasingly attractive. Furthermore, many American families were now in the market for a second car, and market research showed women especially thought the full-size car had grown too large and cumbersome.

At the same time, research showed many buyers would prefer to buy US or Canadian if the domestic manufacturers offered a smaller car with lower cost of ownership. Thus, all three introduced compacts: the Valiant from Chrysler (becoming the Plymouth Valiant in 1960, and joined by a downsized Dodge Dart in 1961), GM's Chevrolet Corvair, and the Ford Falcon. Studebaker also introduced the Lark, and Rambler downsized its near-compact American in 1959. Ford United Kingdom had begun production of the Ford Anglia in 1939, and the earlier Ford Model Y in 1932, followed by the Ford Zephyr, none of which were sold in North America. Ford of Germany built the Ford Eifel, followed by the Ford Köln, which was mechanically similar to the British Model Y, followed later by the Ford Taunus in 1939, but were also not sold in North America. The European Fords, Anglia, Zephyr, and Taunus, were in production at the same time the Falcon was introduced.

The project which became the Falcon was started and sponsored by Ford General Manager Robert S. McNamara, who commissioned a team to create what by American standards of the time would be a small car, but elsewhere in the world considered a mid-size. McNamara, who was promoted to Group Vice President of Cars and Trucks by the time the Falcon was launched, was intimately involved in development, insisting on keeping the costs and weight of the car as low as possible. Engineer Harley Copp employed a unibody atop a standard suspension and sourced parts from Ford's existing bin to keep the price low, while providing room for six passengers in reasonable comfort. The sales success of the conventional Falcon along with slow sales of GM's rear-engined Corvair led General Motors to introduce their own compact car based on the Falcon's principles, the Chevy II.

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