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Ford Laser
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Ford Laser
The Ford Laser is a compact car, originally a subcompact car in the first three generations, which was sold by Ford in Asia, Oceania, and parts of South America and Africa. It has generally been available as a sedan or hatchback, although convertible, wagon and pick-up versions have also been available in different markets. The sedan, and briefly station wagon, versions were badged Ford Laser and Meteor in Australia between 1982 and 1987. The Ford Meteor name was also used in South Africa.
The Ford Laser was a restyled version of the Familia/323 models produced by Mazda in Japan from 1980 onwards. Ford had acquired a 25% stake in Mazda in 1979.
Platform and assembly-line sharing with the locally produced Mazda Familia in Japan allowed the Laser in that market to be offered with a plethora of engine, paint and trim configurations not available anywhere else in the world. This was most notably evident during the 1980s with multiple turbocharged variants, unique bodyshells such as the cabriolet, and full-time 4WD models all available years before their debuts in other markets (and in some cases, never making it offshore at all). Along with the Japanese produced Ford Telstar and Ford Festiva, the Laser was sold at special Autorama dealerships.
In Australia and New Zealand, where Ford was seen as a local brand, the locally assembled Laser outsold its Mazda twin, the 323, especially in Australia, where the 323 was imported. According to research carried out by Ford Australia in 1984, a third of Laser buyers were unaware that the Ford model was based on the Mazda 323.
However, in neighbouring Asian markets, such as Singapore, Malaysia, Indonesia, and Hong Kong, as well as Japan itself, the reverse was the case, although pooling resources with Mazda allowed Ford to maintain a foothold in the region. This was also the case in South America, South Africa, and the Caribbean, where the Laser was also sold, in many cases being locally assembled.
The KA Laser (Australian model code), built under license from Mazda, was introduced in March 1981, replacing the rear-wheel-drive Escort in Australia. The range was available as a hatchback, in both three- and five-door varieties, as well as a four-door sedan badged Ford Meteor. Originally sold only with the 1.3-litre engine, the smaller 1.1-litre engine was never available in Australia. Later, 1.5-litre versions were added, eventually even a turbocharged version. In January 1983, the Laser underwent a facelift to become the KB. Light changes were made to the rear, while the front was redesigned in a more modern style, aligning it with Ford's corporate look of the era.
In Japan this is referred to as the "BE" Laser, which was identical to the Australian KB series. The BE model code relates to the BD model code used for the corresponding Familia/323. The first Lasers went on sale in Japan in late 1982. Fuel-injection and a 115 PS turbocharged model were added in July 1983; these variants were never offered for sale outside Japan.
Aside from being built in Australia and Japan, Lasers were also assembled in New Zealand at Ford's Wiri plant in Auckland, replacing the Mk2 Escort. In New Zealand, the Laser was sold as both a hatchback and sedan, the Meteor name not being used in that market, and was later joined by the Mazda 323 at the renamed Vehicle Assemblers of New Zealand (VANZ) plant in Wiri, Auckland in a joint venture between Ford New Zealand and Mazda. 323s initially had been assembled at the Motor Industries International plant in Otahuhu, subsequently taken over by Mazda New Zealand. New Zealand-built Ford Laser hatchbacks were available with the 1.1-litre (base and Ritz), 1.3-litre (GL), and 1.5-litre (Sport) engines, while the Laser sedan (base, L, Ghia) was available with the 1.1-, 1.3 and 1.5-litre engines respectively, with the Ghia having an automatic transmission option.
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Ford Laser
The Ford Laser is a compact car, originally a subcompact car in the first three generations, which was sold by Ford in Asia, Oceania, and parts of South America and Africa. It has generally been available as a sedan or hatchback, although convertible, wagon and pick-up versions have also been available in different markets. The sedan, and briefly station wagon, versions were badged Ford Laser and Meteor in Australia between 1982 and 1987. The Ford Meteor name was also used in South Africa.
The Ford Laser was a restyled version of the Familia/323 models produced by Mazda in Japan from 1980 onwards. Ford had acquired a 25% stake in Mazda in 1979.
Platform and assembly-line sharing with the locally produced Mazda Familia in Japan allowed the Laser in that market to be offered with a plethora of engine, paint and trim configurations not available anywhere else in the world. This was most notably evident during the 1980s with multiple turbocharged variants, unique bodyshells such as the cabriolet, and full-time 4WD models all available years before their debuts in other markets (and in some cases, never making it offshore at all). Along with the Japanese produced Ford Telstar and Ford Festiva, the Laser was sold at special Autorama dealerships.
In Australia and New Zealand, where Ford was seen as a local brand, the locally assembled Laser outsold its Mazda twin, the 323, especially in Australia, where the 323 was imported. According to research carried out by Ford Australia in 1984, a third of Laser buyers were unaware that the Ford model was based on the Mazda 323.
However, in neighbouring Asian markets, such as Singapore, Malaysia, Indonesia, and Hong Kong, as well as Japan itself, the reverse was the case, although pooling resources with Mazda allowed Ford to maintain a foothold in the region. This was also the case in South America, South Africa, and the Caribbean, where the Laser was also sold, in many cases being locally assembled.
The KA Laser (Australian model code), built under license from Mazda, was introduced in March 1981, replacing the rear-wheel-drive Escort in Australia. The range was available as a hatchback, in both three- and five-door varieties, as well as a four-door sedan badged Ford Meteor. Originally sold only with the 1.3-litre engine, the smaller 1.1-litre engine was never available in Australia. Later, 1.5-litre versions were added, eventually even a turbocharged version. In January 1983, the Laser underwent a facelift to become the KB. Light changes were made to the rear, while the front was redesigned in a more modern style, aligning it with Ford's corporate look of the era.
In Japan this is referred to as the "BE" Laser, which was identical to the Australian KB series. The BE model code relates to the BD model code used for the corresponding Familia/323. The first Lasers went on sale in Japan in late 1982. Fuel-injection and a 115 PS turbocharged model were added in July 1983; these variants were never offered for sale outside Japan.
Aside from being built in Australia and Japan, Lasers were also assembled in New Zealand at Ford's Wiri plant in Auckland, replacing the Mk2 Escort. In New Zealand, the Laser was sold as both a hatchback and sedan, the Meteor name not being used in that market, and was later joined by the Mazda 323 at the renamed Vehicle Assemblers of New Zealand (VANZ) plant in Wiri, Auckland in a joint venture between Ford New Zealand and Mazda. 323s initially had been assembled at the Motor Industries International plant in Otahuhu, subsequently taken over by Mazda New Zealand. New Zealand-built Ford Laser hatchbacks were available with the 1.1-litre (base and Ritz), 1.3-litre (GL), and 1.5-litre (Sport) engines, while the Laser sedan (base, L, Ghia) was available with the 1.1-, 1.3 and 1.5-litre engines respectively, with the Ghia having an automatic transmission option.