Ford Australia
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Ford Australia

Ford Motor Company of Australia Limited (known by its trading name Ford Australia) is the Australian subsidiary of United States–based automaker Ford Motor Company. It was founded in 1925 as an Australian outpost of Ford Motor Company of Canada. At that time, Ford Canada was a separate company from Ford in the US. Henry Ford had granted the manufacturing rights of Ford motor vehicles in the British Empire (later the Commonwealth) to Canadian investors.

Ford Australia's first products were Model T cars assembled from complete knock-down (CKD) kits provided by Ford of Canada. Of the many models that followed, the best known was the Falcon produced from 1960 to 2016, originally a US model introduced in Australia in 1960 and eventually adapted to Australian requirements and road conditions.

On 31 March 1925, Ford announced that its Australian headquarters were to be at Geelong, Victoria. The first Ford Australia assembly plant opened at Geelong 1 July 1925, though no vehicles were manufactured that day, contrary to some accounts written decades later. The Ford Motor Company's newsletter noted on 15 July 1925 that "The first shipment of parts to the new corporation, consisting of 1,100 cars, is on the ocean due to arrive about August 1."

The improvised production line was in a disused Geelong wool storage warehouse while construction was in progress of a factory several miles away, in an area later renamed Norlane. During the construction of the Geelong plant, Holden's Motor Body Builders Ltd (now known as Holden) assembled and supplied vehicle bodies for Ford Australia In 1928, the factory switched to the Model A, which was followed in 1932 by the Ford V8.

In 1934, the company released a coupé utility based on the US Model A Ford "Closed Cab Pickup Truck" that had been produced for six years from 1928. The local designer was Ford engineer Louis (Lewis) Bandt. During the Great Depression, banks would not extend credit to farmers to purchase passenger cars, contending they were unnecessary luxuries. However, they would lend money for the purchase of "working" vehicles. The coupé utility fulfilled the need of farmers to have a workhorse which could also be used, as a well-known saying went: "to take the wife to church on Sunday and the pigs to the market on Monday".

In 1956, the company bought a large tract of land in the northern Melbourne suburb of Campbellfield to build the Broadmeadows Assembly Plant, and in July 1961 announced that the new Melbourne factory would become the company headquarters.

In 2009, the parent Ford company, seeking to avoid the Chapter 11 bankruptcy that had already befallen General Motors and Chrysler, began abandoning overseas projects. By about July 2009, Ford Australia had received permission from Detroit to add a new small car to its Falcon production line. On 23 May 2013, Ford Australia announced that it would leave the Australian market after 88 years due to uncompetitive manufacturing costs and lacklustre sales. The carmaker's annual financial report, for the previous year, showed a loss of A$141 million (£90m/US$136m) after tax for the 2012 financial year. This followed a loss of A$290m in 2011 and a total loss of A$600m over the preceding five years. As a result, 1200 staff would lose their jobs.

Ford had two main factories, both in Victoria: located in the Geelong suburb of Norlane and the northern Melbourne suburb of Campbellfield. The Ford Discovery Centre, a museum of the history of the Ford Motor Company in Australia that was also located in Geelong, closed; the site was then occupied by Deakin University.

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