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Frank Ray
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Key Information
Francisco Gomez (born January 8, 1987), known professionally as Frank Ray, is an American country music singer. Signed to BBR Music Group, he has released the single "Country'd Look Good on You".
Biography
[edit]Francisco Gomez is a native of Deming, New Mexico. His parents divorced when he was four years old, and he lived with his mother in Laredo and San Antonio, Texas. He then moved to Columbus, New Mexico with his father. It was through his moving that he began listening to not only country music, but also ranchera music. As he is of Hispanic descent, he thought that he would "stand out" as a country musician, citing other Hispanic artists such as Freddy Fender as inspiration on this front.[2]
From 2007 to 2017, Gomez worked as a police officer in Las Cruces, New Mexico. After having success with performances on weekends and gaining regional commercial success with songs on the Texas country charts, he retired from the police force and began singing full-time. He released an EP titled Different Kind of Country in 2018 under his performing name of Frank Ray. In addition, he became an opening act for Ashley McBryde.[2]
In 2021, Ray signed with BBR Music Group and released the song "Streetlights". The song features Ray singing in both English and Spanish. Ray was contacted by BBR staff after one of them discovered a previous song of his, "Tequila Mockingbird", on a Spotify playlist.[1] Later in the year he issued his debut single, "Country'd Look Good on You". This was followed in January 2022 by his first performance on the Grand Ole Opry.[3] The same month, "Country'd Look Good on You" entered the top 40 on the Billboard Country Airplay charts,[4] and went on to peak in the top 20 of the chart in September.
Discography
[edit]Singles
[edit]| Year | Title | Peak positions | |
|---|---|---|---|
| US Country Songs [5] |
US Country Airplay [6] | ||
| 2021 | "Country'd Look Good on You" | 46 | 17 |
| 2023 | "Somebody Else's Whiskey" | — | 48 |
| 2024 | "Uh-Huh (Ajá)" | — | — |
| 2025 | "Miami in Tennessee"[7] | — | — |
References
[edit]- ^ a b "Frank Ray Blends Country, Latin Vibes With "Streetlights"". CMT. June 18, 2021. Archived from the original on June 18, 2021. Retrieved January 26, 2022.
- ^ a b "Movers and Shakers 2019: Frank Ray sings for the borderland". Las Cruces Sun News. January 6, 2019. Retrieved January 26, 2022.
- ^ "Frank Ray Crosses Another Dream Off His Country Checklist as He Debuts at the Grand Ole Opry: 'Incredible'". People. January 14, 2022. Retrieved January 26, 2022.
- ^ "Billboard Country Update" (PDF). Billboard. January 24, 2022. Retrieved January 26, 2022.
- ^ "Frank Ray Chart History: Hot Country Songs". Billboard. Retrieved June 22, 2022.
- ^ "Frank Ray Chart History: Country Airplay". Billboard. Retrieved September 9, 2023.
- ^ "Country Aircheck Weekly April 7, 2025, Issue 955" (PDF). Country Aircheck. April 7, 2025. Retrieved April 8, 2025.
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Frank Ray
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Early life
Childhood and family background
Frank Ray was born Francisco Gomez on January 8, 1987, in Deming, New Mexico.[1] He later adopted the stage name Frank Ray, incorporating his middle name.[3] Ray's parents divorced when he was four years old, leading to a split upbringing between his mother's and father's homes.[3] He primarily lived with his mother in Laredo and later San Antonio, Texas, where she worked as a nurse and part-time gas station attendant.[5] This arrangement exposed him to diverse environments along the U.S.-Mexico border.[5] As a teenager, Ray moved to Columbus, New Mexico, to live with his father, Robert Gomez, who served as the town's director of public works.[3] Of Mexican American descent, with family roots tracing back to Mexico and early settlers in Oxnard, California, before relocating to Columbus, Ray grew up in a bilingual household fluent in English and Spanish.[3] The family separation profoundly shaped his understanding of borderland life, fostering frequent crossings into Mexico for family visits and instilling a deep connection to the region's cultural dynamics.[3] Early on, he drew inspiration from Mexican American country pioneer Freddy Fender.[6]Influences and early musical interests
Frank Ray's early exposure to music was shaped by his childhood along the U.S.-Mexico border, where he grew up three miles from the line in Columbus, New Mexico, blending Mexican cultural traditions with the sounds of Texas country music.[2] This borderland upbringing contributed to a foundational cultural blend that influenced his artistic path.[3] Ray discovered his passion for country music during a significant portion of his childhood spent in San Antonio, Texas, where he lived with his mother after his parents' separation.[11] It was in this environment that he first fell in love with the genre, drawn to its storytelling elements and artists like George Strait and Tracy Lawrence, who captured the Southwest's spirit.[3] A primary influence came from Latino country pioneers such as Freddy Fender, whom Ray credits with paving the way for Hispanic artists in the genre by bridging cultural divides through bilingual appeal and authentic narratives.[3] Other figures like Johnny Rodriguez and Rick Trevino further inspired Ray's appreciation for the fusion of Mexican heritage and country traditions.[5] As a child, Ray pursued music informally as a hobby, singing along to radio hits and emulating soulful vocalists from pop and R&B, such as Usher and Boyz II Men, before fully embracing country.[11] He lacked formal music training, instead developing his skills through self-directed practice; later, while serving in law enforcement, he taught himself to play guitar as a personal outlet for stress relief and songwriting.[11] This self-taught approach defined his early musical interests, fostering a raw, intuitive style rooted in personal expression rather than structured education.[2]Career
Law enforcement service
Frank Ray joined the Las Cruces Police Department in New Mexico in 2007, shortly after graduating high school.[12] He served as a police officer for a decade, taking on roles that included corrections officer and patrol duties, which involved maintaining public safety and responding to community needs in a border region.[9] Ray's decision to enter law enforcement stemmed from a strong desire to contribute to community service and establish professional stability in his native New Mexico, where he had deep family roots.[13] Daily experiences encompassed the challenges of frontline policing, such as handling high-stress situations and building trust with residents in a diverse area, which he later described as a profound sense of purpose despite the demands.[14] His bilingual abilities in English and Spanish aided interactions with the multicultural population of Las Cruces, facilitating clearer communication during patrols and community engagements.[15] In 2017, after ten years of service, Ray retired at the age of 30, encouraged by his wife Emily to dedicate himself fully to his musical aspirations.[16][12]Transition to music and early releases
After serving a decade with the Las Cruces Police Department in New Mexico, Frank Ray, born Francisco Gomez, retired on August 2, 2017, at the age of 30 to pursue music full-time, balancing his law enforcement duties with musical aspirations in the years prior.[12][17] His decision was influenced by his wife's encouragement to follow his passion for songwriting and performance.[18] Prior to his retirement, Ray had already begun building a local music presence; in 2013, he formed the band Border Avenue with his cousin and two close friends, performing country covers and original material at venues across Las Cruces and surrounding areas in New Mexico.[19][5] By 2017, as he transitioned out of policing, the band gained traction with regional gigs extending into Texas, including appearances at bars, festivals, and community events that showcased Ray's bilingual style blending country with Latin influences.[11][20] Ray's independent career gained momentum with the release of his debut solo EP, Different Kind of Country, on July 19, 2017, under White Knuckle Productions; the six-track project featured all original songs written solely by Ray, drawing from his borderland upbringing and experiences as a police officer.[21][22] The EP's lead single, "Drive," achieved significant regional success by topping charts in Texas and Alabama, while Ray continued performing at local New Mexico and Texas venues to build a grassroots following.[22][23] This period marked Ray's establishment as an independent artist, with the EP's themes of cultural fusion resonating in the Southwest music scene before broader national attention.[5]Major label signing and breakthroughs
In 2021, bilingual country artist Frank Ray signed a recording deal with BBR Music Group/Stoney Creek Records, marking a pivotal step in his transition from independent releases to major-label support. This partnership, announced on May 7, built on Ray's prior success as a Texas chart-topper and former law enforcement officer, positioning him to blend his Mexican heritage with contemporary country sounds on a national stage.[24][25] Ray's label debut came with the single "Streetlights" on June 11, 2021, a sultry track inspired by his cultural roots that showcased his smooth vocals and party-ready energy. This was quickly followed by the breakthrough hit "Country'd Look Good on You," released later that year, which captured rural romance with pop-soul hooks and peaked at No. 17 on the Billboard Country Airplay chart in September 2022. The song's radio success, including becoming the most-added track from a new artist in 2021, earned Ray Billboard's Country Rookie of the Month recognition for November 2021. These releases propelled his visibility, leading to his Grand Ole Opry debut on November 6, 2021, a dream milestone that highlighted his rapid ascent.[23][26][27][27] Building momentum, Ray opened for established acts like Ashley McBryde, gaining exposure through live performances that amplified his genre-fusing style. In 2023, he released "Somebody Else's Whiskey," a humorous breakup anthem that further demonstrated his songwriting evolution from early career efforts, emphasizing relatable heartbreak with a lighthearted twist. The following year, "Uh-Huh (Ajá)" arrived on April 19, 2024, infusing Latin flair into country rhythms and underscoring Ray's commitment to bilingual artistry. In 2023, Ray issued his self-titled album Frank Ray on July 7 via BBR Music Group, a project that encapsulates his journey with a mix of traditional country, R&B influences, and cultural fusion.[28][29][30][31] In June 2025, he signed a worldwide publishing deal with Sony Music Publishing Nashville.[32] Later that year, Ray released the single "Miami in Tennessee," leaning into his Mexican-American heritage with energetic vibes.[33]Musical style and artistry
Genre fusion and bilingual elements
Frank Ray's music exemplifies a distinctive fusion of traditional country elements with Latin influences, particularly drawing from Tex-Mex and mariachi traditions prevalent in the American Southwest.[34] His sound incorporates the rhythmic drive of Tejano country, Latin percussion, and occasional mariachi-inspired brass and strings, creating a vibrant hybrid that bridges rural American narratives with Mexican-American cultural motifs.[35] This blend is evident in tracks that layer steel guitar and fiddle with accordion and conga rhythms, expanding country's sonic palette beyond its conventional boundaries.[6] A key aspect of Ray's artistry is his bilingual songwriting, which seamlessly integrates English and Spanish to reflect his Mexican-American heritage. In 2023, he released his first all-Spanish EP, Raíces (Así Se Hace), featuring five tracks that honor his roots through language and melody.[36] This project underscores his commitment to bilingual releases, allowing him to connect with diverse audiences while maintaining country's emotional core.[37] This bilingual approach continued in later singles like "Uh-huh (Ajá)" (2024), which blends country roots with amplified Latin rhythms, and "Miami in Tennessee" (2025), including a Spanglish version that leans into his cultural background with energetic, heritage-themed vibes.[7][8] Ray plays a pivotal role in the modern Latino country movement, challenging genre norms by amplifying underrepresented voices and cultural intersections in mainstream country music.[2] His approach has helped pioneer a space for artists of Hispanic descent, fostering inclusivity and innovation within the industry. Influences such as Freddy Fender have shaped this boundary-pushing style, informing Ray's ability to merge cultural traditions authentically.[6] Complementing this fusion is Ray's vocal delivery, characterized by a smooth, soulful timbre that conveys introspection and warmth, paired with amplified, party-starting energy that ignites live performances.[37] This vocal versatility enables him to navigate both tender ballads and upbeat anthems, enhancing the cross-cultural appeal of his work.[35]Songwriting and thematic focus
Frank Ray's songwriting is deeply rooted in his personal experiences, drawing from his life as a family man raised near the U.S.-Mexico border in New Mexico, where Mexican heritage and Texas country traditions intertwined to shape his narratives. As a staff songwriter, he crafts lyrics that reflect authentic moments from his upbringing, law enforcement career, and relationships, often infusing them with vivid, relatable details like cowgirl boots or late-night drives under streetlights.[2][38][19] His themes frequently explore romance and heartbreak, capturing the highs of love through celebratory tracks and the lows of emotional loss. For instance, "Country'd Look Good on You" serves as a feel-good anthem complimenting a partner's allure in everyday country settings, evoking joy and flirtation with lines like "You look good in them lights, you look good in them heels." In contrast, songs like "Learn Something New" delve into raw heartbreak, portraying the melancholy of moving on after a relationship ends with introspective, cinematic storytelling. Ray also incorporates humor and everyday scenarios, such as the playful chaos of social gatherings in "Party With Strangers" or the nostalgic Southwest border life in "We Got 'Em," where lyrics highlight community, trucks, and simple pleasures like cold beers under the stars.[39][28] Ray's work evolves from his self-written debut EP Different Kind of Country (2017), where he penned all tracks focusing on personal identity and fusion, to the fuller storytelling in his self-titled album Frank Ray (2023), which expands into broader emotional depth and cultural motifs. This progression allows for more layered narratives, such as in "Big Fan," a romantic tribute to partnership inspired by his family life. Bilingual elements occasionally enhance these themes, adding authenticity to tracks reflecting his cultural identity.[19][28][38]Personal life
Marriage and family
Frank Ray has been married to his wife, Emily, since approximately 2014.[5] The couple has three daughters: Chloe, born around 2004; Mackenzie, born around 2017; and Olivia, born on January 14, 2023, in Nashville.[5][16][40] Emily played a key role in supporting Ray's transition from law enforcement to a full-time music career, encouraging him to pursue his passion after a decade on the police force.[18][41] Her encouragement, along with that of family and friends, helped Ray commit to music professionally.[42] To advance his music career, Ray and his family relocated to Nashville, Tennessee, where they are now based.[11][43]Philanthropy and advocacy
Frank Ray has been a vocal advocate for greater Latino representation in country music, emphasizing the need to challenge traditional cultural boundaries within the genre. In interviews, he has discussed how his bilingual background allows him to bridge divides, creating space for Hispanic voices in a historically Anglo-dominated industry. For instance, Ray has highlighted the importance of infusing Latin influences into country to reflect America's diverse population, stating that such fusion helps "stretch country music's cultural boundaries beyond the tinge of political conservatism."[3] His efforts include promoting Hispanic artists through public statements and collaborations, aiming to pave the way for emerging talents from similar backgrounds.[44] Leveraging his experience as a former police officer, Ray serves as the honorary Chief Ambassador for the National Law Enforcement Officers Memorial Fund (NLEOMF), a role he assumed in 2023 to honor fallen officers and raise awareness about law enforcement challenges. In this capacity, he supports the organization's mission by participating in events that commemorate officers' sacrifices and advocate for their well-being, drawing directly from his ten years of service in Las Cruces, New Mexico.[17][45] Ray's ambassadorship extends to fundraising and storytelling initiatives that highlight the human side of policing, aligning with his commitment to first-responder causes.[17] Ray actively supports borderland communities and Hispanic artists through targeted performances and advocacy statements, rooted in his upbringing in Las Cruces, a border region in New Mexico. He frequently performs at local venues in the Borderland area, using these opportunities to celebrate Hispanic culture and encourage younger artists to enter country music without linguistic barriers.[5] In public remarks, Ray has expressed a dedication to fostering opportunities for Hispanic musicians, noting that his work intentionally avoids exclusive use of Spanish lyrics to broaden accessibility for future generations from border communities.[5][4] Since signing with BBR Music Group in 2021, Ray has participated in key Nashville events to promote diversity in the music scene, including multiple appearances at CMA Fest in 2023, 2024, and 2025, where he performed and spoke on representing Latino culture. These engagements have helped amplify calls for inclusivity, with Ray using the platform to discuss how bilingual elements in his music serve as a tool for cultural advocacy and unity in country music.[24][46][44]Discography
EPs and albums
Frank Ray began his recording career with the release of his independent debut EP, Different Kind of Country, in 2018. This five-track project, entirely self-written by Ray, explores a fusion of country traditions with personal storytelling that hints at his multicultural background, setting the foundation for his genre-blending approach.[23] In 2022, Ray released his major-label debut EP, Getcha Some, via BBR Music Group/Stoney Creek Records. The six-track project, produced by Frank Rogers, features songs co-written by Ray, including "Y'all Showed Up" and "Somebody Else's Whiskey," blending contemporary country with pop and Latin influences.[47] In September 2023, Ray issued his first all-Spanish EP, Raíces (Así Se Hace), which consists of five tracks in Spanish that delve into his cultural roots and Hispanic heritage through reimagined versions of his earlier English-language songs. The EP emphasizes themes of identity and family, with Ray handling vocals and co-writing to highlight authentic Latin influences within a country framework.[36] Ray's first full-length studio album, the self-titled Frank Ray, arrived on November 17, 2025, marking a significant milestone as his major-label debut project. Featuring 15 tracks including "Y'all Showed Up" and fresh material like "Miami in Tennessee," the album builds on his signature sound with new explorations of party anthems and reflective ballads. Production involved collaborations with producers such as Frank Rogers, who helped integrate Latin-country fusion elements through layered instrumentation and bilingual phrasing.[31][37]Singles
Frank Ray's singles career began with his major-label debut under BBR Music Group, marking his transition from independent releases to broader country radio exposure. His first single, "Streetlights," released in June 2021, introduced his bilingual style with English and Spanish lyrics over a Latin-influenced melody, capturing a nocturnal Miami vibe that highlighted his Mexican-American heritage.[23] This track served as an appetizer for his label sound, emphasizing fusion elements that would define his output.[48] Following "Streetlights," Ray released "Country'd Look Good on You" in July 2021, a romantic track encouraging a city girl to embrace country life, which became his breakthrough hit. The song peaked at No. 46 on the US Country Songs chart and No. 17 on the Country Airplay chart, earning top 20 status and significant radio play as his first major charting single.[49] It showcased Ray's smooth vocals and pop-soul hooks, blending contemporary country with accessible storytelling.[39] In 2023, Ray issued "Somebody Else's Whiskey" from his major-label debut EP Getcha Some, a kiss-off anthem about moving on from a toxic relationship, which resonated with its raw emotional delivery. The single peaked at No. 48 on the Country Airplay chart, adding to his growing radio presence despite modest commercial peaks.[49] It was the most-added track at country radio upon release, underscoring Ray's appeal in the format.[50] Ray leaned further into his bilingual roots with "Uh-Huh (Ajá)" in April 2024, a standalone single featuring Latin rhythms and a flirtatious, upbeat narrative that mixes English and Spanish for a cross-cultural party feel. Co-written with collaborators to amplify its rhythmic energy, the track emphasizes Ray's mission to bridge country and Latin music traditions.[51][30] His most recent single, "Miami in Tennessee," arrived in April 2025, transporting listeners to a sun-soaked escape that fuses South Beach party vibes with heartfelt country narratives about romance and relaxation. The track, including a Spanglish version, continues Ray's pattern of genre-blending releases, prioritizing infectious energy over traditional twang.[52][53]| Single | Release Year | US Country Songs Peak | Country Airplay Peak | Notes |
|---|---|---|---|---|
| Streetlights | 2021 | — | — | Debut major-label single with bilingual lyrics.[23] |
| Country'd Look Good on You | 2021 | 46 | 17 | Breakthrough hit blending pop-country hooks.[49] |
| Somebody Else's Whiskey | 2023 | — | 48 | From EP Getcha Some; most-added at radio.[50] |
| Uh-Huh (Ajá) | 2024 | — | — | Emphasizes Latin rhythms and flirtation.[30] |
| Miami in Tennessee | 2025 | — | — | Latest release with party-country fusion.[52] |