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GPS tracking unit

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GPS tracking unit

A GPS tracking unit, commonly referred to as a GPS tracker or simply tracker, is a device used as part of a tracking system to track the location of the asset it is connected to. It uses a Global Navigation Satellite System (GNSS) to determine its geographic position. This location data, along with other vehicle or asset telemetry, is transmitted to an Internet-connected device or a central server using an embedded cellular, radio, or satellite modem. This enables the real-time monitoring and management of vehicles, assets, personnel, and animals from a remote location, and is used in intelligent transportation systems. The global market was valued at over $2.5 billion in 2022 and projected to grow at a CAGR of over 13% to reach $4.76 billion by 2027.

GPS tracking units are used by consumers and are a component of fleet telematics systems and fleet digitalization. Data collected by these devices is typically sent to specialized fleet management software platforms. While many modern vehicles are equipped with a factory-installed telematic control unit (TCU) from the manufacturer, aftermarket GPS tracking units are used to manage mixed fleets (with vehicles from different brands) and to equip vehicles that lack native telematics systems. Specialized hardware manufacturers produce these devices.

A modern GPS tracking unit integrates several key electronic components to determine and transmit its location and other data. The core architecture consists of:

GPS tracking units can be categorized by their primary application and form factor. While most modern devices transmit their location in real-time (a function known as data "pushing"), some specialized units may only log their position history for later download (data "logging"). The main distinction is between devices designed for personal/asset use and those designed for vehicle integration.

Personal and asset trackers are typically small, portable, battery-powered devices designed to track people, animals, or high-value mobile assets. Their compact size allows them to be carried, attached to equipment, or fitted to a pet's collar.

Common applications include:

Vehicle trackers are devices designed for installation in vehicles such as cars, trucks, motorcycles, buses for public transport, and heavy machinery. The commercial vehicle segment is the largest end-user of GPS tracking devices, driven by the need for real-time fleet monitoring and management. These devices are a core component of modern fleet management systems and are often referred to as automatic vehicle location (AVL) systems. The global market for this hardware is served by numerous specialized manufacturers, with companies like CalAmp, ORBCOMM, Queclink, and Teltonika among the leading suppliers.

Vehicle trackers can be further categorized by their installation method:

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