Geotourism

Geotourism is tourism associated with geological attractions and destinations. Geotourism (tourism with a geological base) deals with the abiotic natural and built environments. Geotourism was first defined in England by Thomas Alfred Hose in 1995.

Most of the world defines geotourism as purely the study of geological and geomorphological features. The key definitions of modern geotourism (abiotic nature-based tourism) include:

According to Sadry (2009),in the past, nature-based tourism activities largely focused on living things (namely biotic nature attractions/biodiversity phenomena).As a result, visiting natural areas and their unique flora and fauna, gradually led to the development of ecotourism, wildlife tourism, and other similar tourism types. Recently, in the 21st century, geotourism has emerged to deal with non-living parts of the natural environment. Geological features and landforms are examples of abiotic nature or geodiversity phenomena.

Geotourism adds to ecotourism's principal focus on plants (flora) and animals (fauna) by adding a third dimension to the abiotic environment. Thus it is growing around the world through the growth of geoparks as well as independently in many natural and urban areas where tourism focus in on the geological environment.

"Looking at the environment in a simplistic manner, we see that it is made up of Abiotic, Biotic and Cultural (ABC) attributes. Starting with the 'C' or cultural component first, we note that of three features it is this one which is generally the most known and interpreted, that is, through information about the built or cultural environment either in the past (historical accounts) or present (community customs and culture). The 'B' or biotic features of fauna (animals) and flora (plants) has seen a large focus of interpretation and understanding through ecotourism. But it is the first attribute of the 'A' or abiotic features including rocks, landforms and processes that has received the least attention in tourism, and consequently is the least known and understood. This holistic approach to tourism is growing rapidly around the world and It is powering UNESCO Global Geoparks which are now on virtually every continent This then is the real power of geotourism, in that it puts the tourist spotlight firmly on geology, and brings it to the forefront of our understanding through tourism".

Geotourism is often confused with ecotourism, due to close definitions of the terms. Geotourism is geodiversity-centred while ecotourism is biodiversity-centred. Geotourism activities focus on providing the recreation geology contexts for visitors. Three core elements within the concept of geotourism have been recognised that distinguish this concept from ecotourism, namely: 1. Abiotic nature as the main attraction;2. Geological heritage interpretation; and 3. Positive outcomes for nature and local residents Geotourism is a sister category to ecotourism. Geotourism is distinguished to be focused on abiotic nature and built environments dealing with geology and geomorphology while ecotourism is focused on the living nature dealing with ecology and living things.

Geotourism sectors include:

Geotourism stakeholders are the local people, geo-visitors, travel agencies, business owners, etc., just like the tourism stakeholders. Schools and universities could also be considered as stakeholders in geotourism when discussing geopark development. Marketing strategies practiced in UNESCO Global Geoparks include professional internal and external marketing tools such as brochures, magazines, newsletters, websites, social media platforms; as well as public relation activities, such as participating trade shows; advertising campaigns and even joint marketing through networking on regional, national, and international level. Since geotourism emphasizes the abiotic nature, environmental protection, and the local community, it is important that destinations, such as geoparks, focus their marketing efforts for geotourism in a sustainable manner; so that, the environment including the geoheritages and the local community would benefit most.