Giphy
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Giphy

Giphy (/ˈɡɪfi/, GHIF-ee), styled as GIPHY, is an American online database and search engine that allows users to search for and share animated GIF files.

Giphy was founded by Alex Chung and Jace Cooke in February 2013. The idea for the business came when the pair was having breakfast, musing on the rising trend of purely visual communication.

When Chung and Cooke first launched Giphy, the website functioned solely as a search engine for GIFs. According to Chung, Giphy attracted around a million users during its first week and the figure leveled out to 300,000.

Giphy features what its founders called "conversational search" wherein contents are brought to users' conversations through a search box found in their messaging applications.

In August 2013, Giphy expanded beyond a search engine to allow users to post, embed and share GIFs on Facebook. Giphy was then recognized as a Top 100 Website of 2013, according to PC Magazine. Three months later, Giphy integrated with Twitter to enable users to share GIFs by simply sharing a GIF's URL.

In May 2014, Giphy raised $2.4 million in a Series A funding round from investors, including Quire, CAA Ventures, RRE Ventures, Lerer Hippeau Ventures, and Betaworks.

In March 2015, Giphy acquired Nutmeg, a GIF messaging service, as one of the company's first major steps towards the mobile industry. This coincided with the launch of Facebook Messenger's own development platform, in which Giphy joined a few exclusive apps in its debut.

In August 2015, Giphy launched its second mobile app, GIPHY Cam, which allows users to create and share GIFs on a social network.

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