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GivingTuesday

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GivingTuesday

GivingTuesday, often stylized as #GivingTuesday for the purposes of hashtag activism, is the Tuesday after Thanksgiving in the United States. It is touted as a "global generosity movement unleashing the power of people and organizations to transform their communities and the world". An organization of the same name is an independent 501(c)(3) nonprofit that supports the global movement.

GivingTuesday was initiated in 2012 by Henry Timms at the 92nd Street Y in New York. The co-founding organization was the United Nations Foundation, with support from BLK SHP (Black Sheep).

The date range is November 27 to December 3, and is always five days after the Thanksgiving holiday. A similar concept was floated in 2011 at the non-profit Mary-Arrchie Theater Company in Chicago by then-producing director Carlo Lorenzo Garcia, who urged shoppers via The Huffington Post to consider donating to charity after they had finished their Cyber Monday shopping. He suggested the name Cyber Giving Monday.

In its first eight years, GivingTuesday was housed in the 92nd Street Y's Belfer Center for Innovation & Social Impact. In June 2019, GivingTuesday split off from 92Y to become an independent organization, with Asha Curran serving as CEO.

Among others, GivingTuesday has received support from The Bill & Melinda Gates Foundation, Craig Newmark Philanthropies, Emerson Collective, Fidelity Charitable, the Case Foundation, the Ford Foundation, the Ford Motor Company, PayPal, the William and Flora Hewlett Foundation and the David Lynch Foundation.

As an organization, GivingTuesday promotes the concept of "generosity not as a benevolence that the haves show to the have-nots but rather an expression of mutuality, solidarity, and reciprocity." To that end, they execute several year-round activities to support the generosity sector around the world.

GivingTuesday has a global presence through 75 country movements spanning the world, each representing their own cultures and needs, while remaining united in their determination to mobilize their countries around generosity and shared humanity. In each country, a team of entrepreneurial leaders work with their own ecosystems of communities, nonprofits, platforms, religious institutions, families, schools, and private sector partners to drive increased giving, connection, and innovation.

At a local and cause level, GivingTuesday operates through a network of leaders working toward a common goal. Around the world, hundreds of GivingTuesday communities are led by a range of hand raisers: community foundations, nonprofits, giving groups, giving circles, and social activists. In the U.S. alone, more than 240 GivingTuesday communities and coalitions drive generosity among people with a common connection to a geography, cause, culture or identity.

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