Oldies
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Oldies

Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the late 1960s, as well as for a radio format playing this music.

Since 2000, 1970s music has been increasingly included in this genre. "Classic hits" have been seen as a successor to the oldies format on the radio, with music from the 1980s serving as the core example.

This category includes styles as diverse as doo-wop, early rock and roll, novelty songs, bubblegum music, folk rock, psychedelic rock, baroque pop, surf music, soul music, rhythm and blues, classic rock, some blues and some country music.

Golden Oldies usually refers to music exclusively from the 1950s and 1960s. Oldies radio typically features artists such as Elvis Presley, Chuck Berry, The Beatles, Jerry Lee Lewis, The Beach Boys, Frankie Avalon, The Four Seasons, Paul Anka, Neil Sedaka, Little Richard and Sam Cooke; as well as such musical movements and genres as early rock and roll, rockabilly, doo-wop, soul music, Motown, British Invasion, early girl groups, surf music, teen idol singers, teenage tragedy songs and bubblegum pop. Music from the folk revival and instrumental beautiful music are among the most commonly excluded recordings from the Oldies era.

Most traditional Oldies stations limit their on-air playlists to no more than 300 songs, based on the programming strategy that average listeners and passive listeners will stay tuned provided they are familiar with the hits being played. A drawback to this concept is the constant heavy rotation and repetition of the station's program library, as well as rejection of the format by active listeners. This can be avoided either through the use of a broader playlist or by rotating different songs from the Oldies era into and out of the playlist every few weeks.

Oldies has some overlap with the classic hits and classic rock formats. Classic hits features pop and rock hits from the early 1970s to early 1990s, while classic rock focuses on album rock from the late 1960s to 1990s (sometimes playing newer material made in the same style as the older songs). As formats have drifted in time with their target audiences, classic hits and classic rock have moved further away from pure Oldies, which has largely remained a static format.

In the early days of the rock era, the term Oldies referred to the traditional pop songs of previous decades; a 1953 record review in Billboard describes 1925's "Yes Sir, That's My Baby" as an Oldie. Oldies is known for the near-total and sometimes arbitrary exclusion of some acts that were very popular in their time, including The Osmonds and Barbra Streisand.

A variation on the Oldies theme is classic hits, which provides most of the playlist of Oldies with some classic rock with an addition of contemporaneous R&B and pop hits as well, creating a balance between the mostly 1970s-focused classic rock genre and the more broad-based Oldies format. The evolution of Oldies into classic hits is an example of channel drift.

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