Good Smile Company, Inc. (株式会社グッドスマイルカンパニー, Kabushiki-gaisha Guddo-sumairu-kanpanī; also known as GSC or Good Smile) is a Japanese manufacturer of hobby products such as the Nendoroid and Figma product lines, as well as scale figures primarily in PVC. In addition to production and manufacturing, its business includes design, marketing and distribution. Its products are usually based on anime, manga or video games that are currently popular in Japan, China and Western countries, although the company also produces products based on other media properties such as the voice synthesizer software Vocaloid dominantly Hatsune Miku, VTubers and various western franchises such as Marvel Cinematic Universe and Masters of the Universe.

Good Smile Company was established by Aki Takanori in 2001 as an event management and talent company. Thereafter it began working with Max Factory on hobby related products which soon become the main focus of the company. Good Smile Company is now primarily involved in the planning, production, manufacturing and sales of figures and toys, but also markets accessories and other goods.

Good Smile Company also acts as a distributor for a number of other hobby related companies including Max Factory, FREEing and Phat! Company. The company has a particularly long relationship with Max Factory, and often shares booths and display space with them at events such as Wonder Festival. As of June 2012, Good Smile Company moved from Matsudo, Chiba to the Tokyo Skytree's East Tower, which has become the joint headquarters for them and Max Factory.

'Kahotan's Blog' is a popular blog which introduces both Good Smile Company and related products to the public through the eyes of one of the female staff members. The blog is available in both English and Japanese.

A summarized history of the company can be found below.

Good Smile Company sells a variety of products with a focus on PVC character figurines. Most products are based on the characters of Japanese anime, manga, video games or American movies, video games and comics. Popular series included in companies product line-up include Hatsune Miku, Black Rock Shooter products, Puella Magi Madoka Magica products, as well as characters from Nintendo games. They are most well known for:

Good Smile Company has been involved in the following productions as a member of the production committee.

Additionally, they were involved in the production and distribution of the Black Rock Shooter film (2010).