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Goods of Desire
Goods of Desire (Chinese: 住好啲; Cantonese Yale: jyu hou di) commonly known as G.O.D., is a lifestyle design and retail brand based in Hong Kong. Founded in 1996 by Douglas Young, the brand is known for its tongue-in-cheek interpretation of Hong Kong design and culture. The English name 'G.O.D.' is a homophonic translation of the Cantonese "住好啲" (jyu hou di), which roughly translates as "to live better".
In 2023, there are five store locations in Hong Kong. The company also sells products wholesale or brand-license to boutiques or department stores in cities such as London, Amsterdam, New York, Los Angeles, Sydney, Shanghai, Taiwan and Singapore.
An architect by training, founder Douglas Young wanted to do a lifestyle and home accessories store, with the aim of designing and manufacturing the products instead of shipping Chinese goods made in the West. He launched G.O.D. with the first store in an Ap Lei Chau warehouse (closed 2014) in 1996. Within two years, other locations followed, including on Hollywood Road in Central, Tsim Sha Tsui (closed 2012). The Hollywood Road store still exists today and is home to the famous Instagram mural done in collaboration with street artist, Alex Croft in 2012. In 2001, G.O.D. opened its 20,000 square foot flagship store at Leighton Centre (closed 2013) in Causeway Bay, as well as lifestyle mall 'Delay No Mall', also in Causeway Bay in 2008.
In 2008, the company introduced a 'Hong Kong Street Culture Gallery' at the Jockey Club Creative Arts Centre in Shek Kip Mei, Kowloon, also the location of their design studio and office. The studio remains at this location even though the gallery is closed. In 2009, G.O.D. opened at The Peak Galleria (closed 2015) and in Stanley Plaza and Sai Kung in 2011. In July 2012, they expanded overseas and opened a 6,000 square foot flagship store (closed 2015) in Singapore's historical riverside Clarke Quay. In 2014, G.O.D. became an anchor tenant in PMQ (closed 2020), the historic heritage building turned creative hub in Soho and in the same year, it returned to Causeway Bay (closed end of 2019).
In 2015, G.O.D. expanded in Asia once again by opening three stores in Taiwan (closed 2017) and two pop-up stores in Hong Kong - one at the Hong Kong International Airport in the Departures Hall and the other in Lab Concept (closed 2020) in Admiralty . In the beginning of 2016, G.O.D. opened a store in the MH Mall in Shenzhen, China (closed 2019). G.O.D. opened their second Hong Kong International Airport store in 2018 along with a store in the Hong Kong station (near Exit E / Tung Chung MTR line).
After an extremely challenging 3 years of Covid restrictions, G.O.D. is once again banking on the resilience of Hong Kong by opening a brand new flagship store right in the heart of Central near Lan Kwai Fong at 6 D'Aguilar Street, Central.
Taking inspiration from both the condensed urban centres and rural environments of Asia, G.O.D. is influenced by the concept of the eastern lifestyle as an alternative to the western way of living. The idea of such a cultural contradiction is especially prevalent in a city like Hong Kong, a city that boasts a modernised way of life combined with traditional Chinese practices. Young wanted to build a brand based on traditional images of Hong Kong and believes that "the most successful brands tend to incorporate national identity. Not many Hong Kong brands actually feel very Hong Kong. I want to do something different: to give ourselves some pride and some respect. Some of our signature items have a quirky Hong Kong feel – they are unmistakable."
Young also said in an interview with Hong Kong Trade Development Council that "I'm trying to push Hong Kong traditions, to make the ordinary and mundane into something extraordinary. When I hear people saying 'wow' about my products, it's great because it shows Hong Kong's flexibility." The intention is to provide 'something desirable' that the customers 'have not even imagined before'.
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Goods of Desire
Goods of Desire (Chinese: 住好啲; Cantonese Yale: jyu hou di) commonly known as G.O.D., is a lifestyle design and retail brand based in Hong Kong. Founded in 1996 by Douglas Young, the brand is known for its tongue-in-cheek interpretation of Hong Kong design and culture. The English name 'G.O.D.' is a homophonic translation of the Cantonese "住好啲" (jyu hou di), which roughly translates as "to live better".
In 2023, there are five store locations in Hong Kong. The company also sells products wholesale or brand-license to boutiques or department stores in cities such as London, Amsterdam, New York, Los Angeles, Sydney, Shanghai, Taiwan and Singapore.
An architect by training, founder Douglas Young wanted to do a lifestyle and home accessories store, with the aim of designing and manufacturing the products instead of shipping Chinese goods made in the West. He launched G.O.D. with the first store in an Ap Lei Chau warehouse (closed 2014) in 1996. Within two years, other locations followed, including on Hollywood Road in Central, Tsim Sha Tsui (closed 2012). The Hollywood Road store still exists today and is home to the famous Instagram mural done in collaboration with street artist, Alex Croft in 2012. In 2001, G.O.D. opened its 20,000 square foot flagship store at Leighton Centre (closed 2013) in Causeway Bay, as well as lifestyle mall 'Delay No Mall', also in Causeway Bay in 2008.
In 2008, the company introduced a 'Hong Kong Street Culture Gallery' at the Jockey Club Creative Arts Centre in Shek Kip Mei, Kowloon, also the location of their design studio and office. The studio remains at this location even though the gallery is closed. In 2009, G.O.D. opened at The Peak Galleria (closed 2015) and in Stanley Plaza and Sai Kung in 2011. In July 2012, they expanded overseas and opened a 6,000 square foot flagship store (closed 2015) in Singapore's historical riverside Clarke Quay. In 2014, G.O.D. became an anchor tenant in PMQ (closed 2020), the historic heritage building turned creative hub in Soho and in the same year, it returned to Causeway Bay (closed end of 2019).
In 2015, G.O.D. expanded in Asia once again by opening three stores in Taiwan (closed 2017) and two pop-up stores in Hong Kong - one at the Hong Kong International Airport in the Departures Hall and the other in Lab Concept (closed 2020) in Admiralty . In the beginning of 2016, G.O.D. opened a store in the MH Mall in Shenzhen, China (closed 2019). G.O.D. opened their second Hong Kong International Airport store in 2018 along with a store in the Hong Kong station (near Exit E / Tung Chung MTR line).
After an extremely challenging 3 years of Covid restrictions, G.O.D. is once again banking on the resilience of Hong Kong by opening a brand new flagship store right in the heart of Central near Lan Kwai Fong at 6 D'Aguilar Street, Central.
Taking inspiration from both the condensed urban centres and rural environments of Asia, G.O.D. is influenced by the concept of the eastern lifestyle as an alternative to the western way of living. The idea of such a cultural contradiction is especially prevalent in a city like Hong Kong, a city that boasts a modernised way of life combined with traditional Chinese practices. Young wanted to build a brand based on traditional images of Hong Kong and believes that "the most successful brands tend to incorporate national identity. Not many Hong Kong brands actually feel very Hong Kong. I want to do something different: to give ourselves some pride and some respect. Some of our signature items have a quirky Hong Kong feel – they are unmistakable."
Young also said in an interview with Hong Kong Trade Development Council that "I'm trying to push Hong Kong traditions, to make the ordinary and mundane into something extraordinary. When I hear people saying 'wow' about my products, it's great because it shows Hong Kong's flexibility." The intention is to provide 'something desirable' that the customers 'have not even imagined before'.
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