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Fandom Forward

Fandom Forward, named The Harry Potter Alliance until 2021, was a nonprofit organization that was initially run by Harry Potter fans but subsequently expanded to include members of various fandoms. It was founded in 2005 to draw attention to human rights violations in Sudan. Since then, the organization's campaigns have focused on topics such as literacy, United States immigration reform, economic justice, LGBT rights, sexism, labor rights, mental health, body image, and climate change. They have received recognition from many popular figures in the Harry Potter community and have been the subject of multiple academic studies on fan activism and civic engagement among youth.

Fandom Forward was founded in 2005 as The Harry Potter Alliance by comedian Andrew Slack and the wizard rock band Harry and the Potters, initially collecting donations for Amnesty International at their shows. In 2006, the organization partnered with Walmart Watch to create a series of YouTube videos about the "Dark Lord Waldemart" in order to educate fans about Walmart's labour practices. The three videos have been viewed nearly three and a half million times total.

In 2007, Fandom Forward broadcast a special edition of PotterCast, a popular fandom podcast, called "Becoming Dumbledore's Army: Harry Potter Fans for Darfur", to educate fans about genocide in Darfur. They partnered with STAND, a student branch of the Genocide Intervention Network, and asked members to participate in the annual STANDFast project by giving up one luxury for a week and donating the money they saved to STAND to benefit civilians in Darfur. The effort raised $15,000 for STAND. They also joined the 24 Hours for Darfur project, which sought to make a 24-hour video of individuals speaking out against the genocide in Darfur, by asking members to submit videos as fans. When CNN.com's asked for submissions of fans showing their love for Harry Potter to their iReporter site, Fandom Forward asked members to upload submissions showing their love for Harry Potter while holding signs that said, "Save Darfur." Then, in 2008, Fandom Forward asked members to withhold support for sponsors of the 2008 Summer Olympics who were "implicitly funding the genocide in Darfur through overseas investments."

In conjunction with the release of the Harry Potter and the Half-Blood Prince film in 2009, the organization launched a "What Would Dumbledore Do" campaign, asking fans to tweet about the lessons they learned from Harry Potter's headmaster Albus Dumbledore using #dumbledore, attend the film release wearing a nametag with one thing Dumbledore taught them, and apply those lessons in their lives.

Fandom Forward also began its now-annual Accio Books! campaign in 2009, collecting over 13,000 books for their partner Agohozo Shalom Youth Village in Rwanda. Since then, the annual drive has collected over 86,000 books, benefiting The Delta Center for Culture and Learning who distributed the books to communities in need across the Mississippi Delta, the Imagine Better library at Bedford-Stuvyesant New Beginnings Charter School, Read Indeed, Books For Kids, and other local organizations. Since 2013, they have partnered with the International Quidditch Association and NaNoWriMo for the campaign.[citation needed]

After the 2010 earthquake in Haiti, Fandom Forward partnered with Partners In Health and other fan communities to create Helping Heal Haiti. With the help of partners, the Wizard Rock community, Maureen Johnson, John and Hank Green, Fandom Forward auctioned over 100 items including the Harry Potter books. In two weeks, Fandom Forward raised over $123,000 for Partners in Health In Haiti. The money raised helped Partners in Health charter five planes to Haiti full of medical supplies. The planes were named after characters in the Harry Potter series and DFTBA ("Don't Forget To Be Awesome") in honor of the Nerdfighter community.

In June 2010, Fandom Forward competed against 10,000 other charitable organizations to win a grant from the Chase Community Giving Contest on Facebook. They received 38,689 votes to win the first place grant of $250,000. The money received from this grant went towards expanding their reach and improving their literacy and LGBT rights programs.

In June 2010, Fandom Forward and Savetheinternet.com joined to campaign for net neutrality. They launched a viral video consisting of many well-known figures speaking out for the cause, several of the people who took part were John and Hank Green, Wil Wheaton, Maureen Johnson and Adam Savage. In this video they all urged the Federal Communications Commission to preserve net neutrality.

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