The Heidi Game or Heidi Bowl was a 1968 American Football League (AFL) game between the Oakland Raiders and the visiting New York Jets. The contest, held on November 17, 1968, was notable for its exciting finish, in which Oakland scored two touchdowns in the final minute to win the game 43–32. However, NBC, the game's television broadcaster, decided to break away from its coverage on the East Coast to broadcast the television film Heidi, which caused many viewers to miss the Raiders' comeback.

In the late 1960s, few professional football games took longer than two and a half hours to play, and the three-hour time slot allotted to the Jets and Raiders was thought to be adequate. A high-scoring contest, together with a number of injuries and penalties for the two bitter AFL rivals, caused the game to run longer than usual. NBC executives had originally ordered that Heidi begin at 7 p.m. EST, but then decided to allow the game to air to its conclusion. However, communicating this revised plan to the technicians running NBC's master control proved impossible – as 7 p.m. approached, NBC's switchboards were jammed by viewers phoning to inquire about the night's schedule, preventing the planned change from being communicated. Heidi began as scheduled, preempting the final moments of the game and the two Oakland touchdowns in the eastern half of the country, to the outrage of viewers.

Response to the pre-emption by viewers and other critics was negative; the family members of several Jets players were unaware of the game's actual conclusion, while NBC received further criticism for its poor timing in displaying the final score of the game during the Heidi movie. NBC's president Julian Goodman formally apologized for the incident. The Jets and Raiders met again on December 29 in New York in the AFL Championship Game, with the Jets winning 27–23. Two weeks later, they defeated the Baltimore Colts of the National Football League (NFL) in Super Bowl III.

In the aftermath of the incident, NBC installed special "Heidi phones", with a connection to a different telephone exchange from other network phones, to ensure that network personnel could communicate under similar circumstances. The game also had an influence on sports broadcasting practices; the future National Football League would contractually stipulate that all game telecasts be shown to their conclusion in the markets of the visiting team, while other major leagues and events adopted similar mandates. In 1997, the Heidi Game was voted the most memorable regular season game in professional football history.

When the Jets played the Raiders, it wasn't a rivalry. It was a war.

— Frank Ramos, Director of Public Relations, New York Jets

The Jets and Raiders were founding members of the American Football League; both teams began to play in 1960, the Jets under the name Titans of New York. The two teams had little success in their early years, playing so poorly that both the Titans and Raiders were allowed to draft players from other AFL teams following the 1962 season. In 1967, the Jets, under the guidance of coach Weeb Ewbank and third-year quarterback Joe Namath, posted their first winning record at 8–5–1. Oakland, on the other hand, won the Western Division in 1967 with a 13–1 mark under coach John Rauch and then the AFL Championship Game over the Houston Oilers, 40–7, but fell to the Green Bay Packers in Super Bowl II. Both teams were seen as likely contenders for the 1968 AFL Championship.

Any time we went into a Raiders game, we knew we were gonna come out of it sore. Guaranteed to get the crap beat out of you. They were a rough, physical team. Dislike isn't the word I'd use to describe how we felt about them. Downright hatred would be more accurate.