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Heidi Murkoff
Heidi Murkoff (born November 28, 1958) is the co-author of the What to Expect When You're Expecting series of pregnancy guides. She is also the creator of WhatToExpect.com and founder of the What to Expect Project.
Murkoff conceived the idea for What to Expect When You're Expecting during her first pregnancy, when she could not find answers to her questions in books she consulted. Hours before having her daughter Emma, Heidi delivered the proposal for a pregnancy guide.
What to Expect When You're Expecting has printed more than 22 million copies as of June 2023. Currently in the 20th printing of its 5th edition, it became the longest-running title of all time on The New York Times Best Seller list in June 2015, a record it still holds. USA Today named it one of the most influential books in a quarter century — also reporting that it is read by 93 percent of women who read a pregnancy book.
Other titles in the series include What to Expect the First Year, Eating Well When You're Expecting, What to Expect Before You're Expecting, What to Expect the Second Year, What to Expect When Mommy's Having a Baby and What to Expect When the New Baby Comes Home. The What to Expect books have sold more than 42 million copies worldwide and are published in 38 countries and in 44 languages.
In 2012, the original book became a romantic comedy film with the same name and Murkoff served as executive producer. The film is a comedy about five couples expecting children.
In 2005, Murkoff expanded the What to Expect (WTE) brand online with WhatToExpect.com, which registers over 60% of United States pregnancies and is the #1 rated pregnancy app on the App Store. WhatToExpect.com has 20 million users, with an average of 800,000 new posts each month, a new post every two seconds, and the average user visiting 14 times a month. The app offers weekly content and videos by Murkoff, and she also answers questions daily on Facebook, Instagram and Twitter.
The What to Expect Project is a nonprofit organization dedicated to helping mothers in need have healthy pregnancies, safe deliveries and healthy babies. Its program Baby Basics includes a culturally appropriate, research-based low-literacy pregnancy guide, supportive curriculum and training for health care professionals and staff in clinics, and is available in English, Spanish and Chinese; it has been distributed to over 900,000 expectant at-risk mothers and babies. The Project also partnered with the United States Department of State to bring the Basics book and program to Liberia and Bangladesh and plans to expand the program to Nigeria.
In 2013, Murkoff, her husband Erik and the What to Expect Project partnered with the United Service Organizations to create Special Delivery, a program that supports expectant mothers in the military. Murkoff has hosted more than 200 Special Delivery baby showers for more than 25,000 military mothers, both in active duty and as spouses, around the world. The showers were held virtually during the early period of the COVID-19 pandemic, but are now being held in-person again.
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Heidi Murkoff
Heidi Murkoff (born November 28, 1958) is the co-author of the What to Expect When You're Expecting series of pregnancy guides. She is also the creator of WhatToExpect.com and founder of the What to Expect Project.
Murkoff conceived the idea for What to Expect When You're Expecting during her first pregnancy, when she could not find answers to her questions in books she consulted. Hours before having her daughter Emma, Heidi delivered the proposal for a pregnancy guide.
What to Expect When You're Expecting has printed more than 22 million copies as of June 2023. Currently in the 20th printing of its 5th edition, it became the longest-running title of all time on The New York Times Best Seller list in June 2015, a record it still holds. USA Today named it one of the most influential books in a quarter century — also reporting that it is read by 93 percent of women who read a pregnancy book.
Other titles in the series include What to Expect the First Year, Eating Well When You're Expecting, What to Expect Before You're Expecting, What to Expect the Second Year, What to Expect When Mommy's Having a Baby and What to Expect When the New Baby Comes Home. The What to Expect books have sold more than 42 million copies worldwide and are published in 38 countries and in 44 languages.
In 2012, the original book became a romantic comedy film with the same name and Murkoff served as executive producer. The film is a comedy about five couples expecting children.
In 2005, Murkoff expanded the What to Expect (WTE) brand online with WhatToExpect.com, which registers over 60% of United States pregnancies and is the #1 rated pregnancy app on the App Store. WhatToExpect.com has 20 million users, with an average of 800,000 new posts each month, a new post every two seconds, and the average user visiting 14 times a month. The app offers weekly content and videos by Murkoff, and she also answers questions daily on Facebook, Instagram and Twitter.
The What to Expect Project is a nonprofit organization dedicated to helping mothers in need have healthy pregnancies, safe deliveries and healthy babies. Its program Baby Basics includes a culturally appropriate, research-based low-literacy pregnancy guide, supportive curriculum and training for health care professionals and staff in clinics, and is available in English, Spanish and Chinese; it has been distributed to over 900,000 expectant at-risk mothers and babies. The Project also partnered with the United States Department of State to bring the Basics book and program to Liberia and Bangladesh and plans to expand the program to Nigeria.
In 2013, Murkoff, her husband Erik and the What to Expect Project partnered with the United Service Organizations to create Special Delivery, a program that supports expectant mothers in the military. Murkoff has hosted more than 200 Special Delivery baby showers for more than 25,000 military mothers, both in active duty and as spouses, around the world. The showers were held virtually during the early period of the COVID-19 pandemic, but are now being held in-person again.
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