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Heineken brands
Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Tecate; though the portfolio includes Amstel, Fosters (in Europe and Vietnam), Sagres, Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško and Birra Moretti.
Heineken Lager Beer is the company's flagship product. It is a 5% abv pale lager that was first brewed in 1868. It is produced by 40 breweries in 39 countries around the world. In 2006, 2.58 billion litres of Heineken was produced. Since 1975, most Heineken beer is brewed in the Heineken brewery in Zoeterwoude, Netherlands.[citation needed]
Other beers produced under the Heineken brand name include:
Buckler is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988. There was a recall in 2004 due to a fault in the pasteurising process, and Buckler is no longer available in the Netherlands (Heineken's home market) after the brand's image declined following Dutch comedian Youp van 't Hek mocking the brand (and its consumers) in a show in 1989.
Buckler was the beverage of choice for then US Vice President Joe Biden at the "Beer Summit" with Henry Louis Gates, James Crowley and President Barack Obama. The event was the result of the controversial arrest of Henry Louis Gates, which gained national attention regarding law enforcement racial profiling. Biden acknowledged that his choice of beer was “mostly ironic".
Former US President George W. Bush, who gave up drinking alcoholic beverages after turning 40, drank Buckler while relaxing with Chancellor of Germany Angela Merkel and British Prime Minister Tony Blair on 8 June 2007 during a break in the G8 summit.
Heineken's Italian operation began in 1974 with the acquisition of the Dreher brewery. In 1996 it added the Moretti brewery. Heineken Italy has six brewing plants producing over 575 million litres of beer, and employs over 1,000 people. Its plants are: Pollein (AO), Massafra (TA), Messina, Comun Nuovo (BG), Assemini (CA).
Birra Dreher was founded in Trieste in 1896. It was bought by Heineken in 1974.
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Heineken brands
Heineken N.V. is a Dutch brewer which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Tecate; though the portfolio includes Amstel, Fosters (in Europe and Vietnam), Sagres, Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško and Birra Moretti.
Heineken Lager Beer is the company's flagship product. It is a 5% abv pale lager that was first brewed in 1868. It is produced by 40 breweries in 39 countries around the world. In 2006, 2.58 billion litres of Heineken was produced. Since 1975, most Heineken beer is brewed in the Heineken brewery in Zoeterwoude, Netherlands.[citation needed]
Other beers produced under the Heineken brand name include:
Buckler is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988. There was a recall in 2004 due to a fault in the pasteurising process, and Buckler is no longer available in the Netherlands (Heineken's home market) after the brand's image declined following Dutch comedian Youp van 't Hek mocking the brand (and its consumers) in a show in 1989.
Buckler was the beverage of choice for then US Vice President Joe Biden at the "Beer Summit" with Henry Louis Gates, James Crowley and President Barack Obama. The event was the result of the controversial arrest of Henry Louis Gates, which gained national attention regarding law enforcement racial profiling. Biden acknowledged that his choice of beer was “mostly ironic".
Former US President George W. Bush, who gave up drinking alcoholic beverages after turning 40, drank Buckler while relaxing with Chancellor of Germany Angela Merkel and British Prime Minister Tony Blair on 8 June 2007 during a break in the G8 summit.
Heineken's Italian operation began in 1974 with the acquisition of the Dreher brewery. In 1996 it added the Moretti brewery. Heineken Italy has six brewing plants producing over 575 million litres of beer, and employs over 1,000 people. Its plants are: Pollein (AO), Massafra (TA), Messina, Comun Nuovo (BG), Assemini (CA).
Birra Dreher was founded in Trieste in 1896. It was bought by Heineken in 1974.