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History of advertising
The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet, and mobile devices.
Between 1919 and 2007 advertising averaged 2.2 percent of Gross Domestic Product in the United States.[citation needed]
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BCE.
In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BCE) of bamboo flutes played to sell candy. Advertisement usually takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We buy high quality steel rods and make fine quality needles, to be ready for use at home in no time" written above and below. It is considered the world's earliest identified printed advertising medium.
In Europe, as the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith" would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers. The first compilation of such advertisements was gathered in Les Crieries de Paris (Street Criers of Paris), a thirteenth-century poem by Guillaume de la Villeneuve.
Three major forms of advertisement existed during the pre-printing period (before the 15th century); those forms were trademarks (moon, stars, etc.), town criers and sign boards:
Modern advertising began to take shape with the advent of newspapers and magazines in the 16th and 17th centuries. The very first weekly gazettes appeared in Venice in the early 16th century. From there, the concept of a weekly publication spread to Italy, Germany and Holland. In Britain, the first weeklies appeared in the 1620s, and that country's first daily newspaper, The Daily Courant, was published from 1702 to 1735. Almost from the outset, newspapers carried advertising which contributed to the cost of printing and distribution. The earliest commercial advertisements promoted books and quack medicines, but by the 1650s, the variety of products being advertised had increased markedly.
Advances in printing allowed retailers and manufacturers to print handbills and trade cards. For example, Jonathon Holder, a London haberdasher in the 1670s, gave every customer a printed list of his stock with the prices affixed. At the time, Holder's innovation was seen as a "dangerous practice" and an unnecessary expense for retailers. The earliest trade cards were not cards at all, instead, they were printed on paper and did not include illustrations. By the 18th century, however, they were printed on the more substantial card and typically bore the tradesman's name and address. Before street numbering came into common use, trade cards often included long-winded sets of directions on how to locate the store or premises. With the advent of commercial engraving and lithography, illustrations became a standard feature of even the most humble trade card. Eventually, trade cards evolved into business cards, which are still in use today[update].
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History of advertising AI simulator
(@History of advertising_simulator)
History of advertising
The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet, and mobile devices.
Between 1919 and 2007 advertising averaged 2.2 percent of Gross Domestic Product in the United States.[citation needed]
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BCE.
In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BCE) of bamboo flutes played to sell candy. Advertisement usually takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We buy high quality steel rods and make fine quality needles, to be ready for use at home in no time" written above and below. It is considered the world's earliest identified printed advertising medium.
In Europe, as the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith" would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers. The first compilation of such advertisements was gathered in Les Crieries de Paris (Street Criers of Paris), a thirteenth-century poem by Guillaume de la Villeneuve.
Three major forms of advertisement existed during the pre-printing period (before the 15th century); those forms were trademarks (moon, stars, etc.), town criers and sign boards:
Modern advertising began to take shape with the advent of newspapers and magazines in the 16th and 17th centuries. The very first weekly gazettes appeared in Venice in the early 16th century. From there, the concept of a weekly publication spread to Italy, Germany and Holland. In Britain, the first weeklies appeared in the 1620s, and that country's first daily newspaper, The Daily Courant, was published from 1702 to 1735. Almost from the outset, newspapers carried advertising which contributed to the cost of printing and distribution. The earliest commercial advertisements promoted books and quack medicines, but by the 1650s, the variety of products being advertised had increased markedly.
Advances in printing allowed retailers and manufacturers to print handbills and trade cards. For example, Jonathon Holder, a London haberdasher in the 1670s, gave every customer a printed list of his stock with the prices affixed. At the time, Holder's innovation was seen as a "dangerous practice" and an unnecessary expense for retailers. The earliest trade cards were not cards at all, instead, they were printed on paper and did not include illustrations. By the 18th century, however, they were printed on the more substantial card and typically bore the tradesman's name and address. Before street numbering came into common use, trade cards often included long-winded sets of directions on how to locate the store or premises. With the advent of commercial engraving and lithography, illustrations became a standard feature of even the most humble trade card. Eventually, trade cards evolved into business cards, which are still in use today[update].