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Hololive Production
Hololive Production (Japanese: ホロライブプロダクション, Hepburn: Hororaibu Purodakushon; Japanese pronunciation: [hoɾoɾaibɯ pɯɾodakɯ̥ɕoɴ]), also known as just Hololive (ホロライブ, Hororaibu; Japanese pronunciation: [hoɾoɾaibɯ]) (both names stylized in lowercase) is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation (カバー株式会社, Kabā Kabushiki-gaisha; Japanese pronunciation: [kabaː kabuɕiki gaiɕa]). In addition to acting as a multi-channel network, Hololive Production also handles licensing, merchandising, music production and concert organization. As of May 2025, the agency manages 88 active VTubers in three target languages (Japanese, Indonesian and English), totaling over 80 million subscribers, including several of the most subscribed VTubers on YouTube and some of the most watched female streamers in the world.
The name "Hololive" was initially used for Cover's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. In December 2019, Hololive was merged with Cover's male Holostars agency and INoNaKa music label under the unified "Hololive Production" brand.
Cover Corporation was founded on 13 June 2016 by Motoaki "Yagoo" Tanigo, an entrepreneur who had developed video game characters in collaboration with Sanrio at the content company Imagineer and founded various startup companies. Cover at first focused on augmented (AR) and virtual reality (VR) software, and received funding from incubator firms Tokyo VR Startups and Recruit.
At the end of March 2017, the company showcased a tech demo for a program enabling real-time avatar motion capture and interactive, two-way live streaming. According to Tanigo, the idea for a "virtual idol" agency was inspired by other virtual characters, such as Hatsune Miku. Kizuna AI, who began the virtual YouTuber trend in 2016, was another likely inspiration.
Cover debuted Tokino Sora (ときのそら), the first VTuber using the company's avatar capture software, on 7 September 2017. On 21 December, the company released hololive, a smartphone app for iOS and Android enabling users to view virtual character live streams using AR camera technology. On 5 April 2018, Cover removed the application's AR features and changed it into a tool for mapping a user's facial movements onto animated avatars in real-time. This update enabled at-home auditions using the iPhone X. The first generation of Hololive VTubers debuted from May to June 2018, and a second generation followed in August and September. Hololive Gamers, a group specializing in let's plays, debuted in December 2018 and April 2019.
On 8 January 2019, Hololive announced that it had signed a contract with the Chinese video platform Bilibili, under which it would open 15 channels on the platform and simultaneously stream there and on YouTube. It would also begin collaborating with Chinese-speaking volunteers to translate Hololive videos, and start releasing original content for the Chinese market. On 17 May, Cover opened permanent talent auditions in China and Japan.
On 19 May, Cover formed an in-house music label, INoNaKa (INNK) Music, from AZKi and former independent VTuber Hoshimachi Suisei. The 1st generation of Holostars, a new all-male VTuber agency, began debuting in June 2019, followed by more in September and October of the same year. A 2nd generation of Holostars talents debuted in December 2019, and a 3rd generation would later debut in May 2020. A 3rd generation of Hololive, "Hololive Fantasy", debuted from July to August 2019. A first generation of Hololive China, a Chinese-speaking branch active on Bilibili, debuted from September 2019 to January 2020. A second generation of Hololive China later debuted in April 2020.
On 2 December 2019, Cover consolidated its Hololive, INNK Music, and Holostars agencies under a unified brand named Hololive Production; the three entities continued to operate under their respective management teams. On the same day, Hoshimachi Suisei transferred to Hololive from INNK, leaving AZKi as the label's only member. A fourth generation of the original Hololive branch debuted late December 2019 and early January 2020. The generation included VTuber Kiryu Coco who would later become the most superchatted channel on YouTube until her graduation from Hololive.
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Hololive Production
Hololive Production (Japanese: ホロライブプロダクション, Hepburn: Hororaibu Purodakushon; Japanese pronunciation: [hoɾoɾaibɯ pɯɾodakɯ̥ɕoɴ]), also known as just Hololive (ホロライブ, Hororaibu; Japanese pronunciation: [hoɾoɾaibɯ]) (both names stylized in lowercase) is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation (カバー株式会社, Kabā Kabushiki-gaisha; Japanese pronunciation: [kabaː kabuɕiki gaiɕa]). In addition to acting as a multi-channel network, Hololive Production also handles licensing, merchandising, music production and concert organization. As of May 2025, the agency manages 88 active VTubers in three target languages (Japanese, Indonesian and English), totaling over 80 million subscribers, including several of the most subscribed VTubers on YouTube and some of the most watched female streamers in the world.
The name "Hololive" was initially used for Cover's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. In December 2019, Hololive was merged with Cover's male Holostars agency and INoNaKa music label under the unified "Hololive Production" brand.
Cover Corporation was founded on 13 June 2016 by Motoaki "Yagoo" Tanigo, an entrepreneur who had developed video game characters in collaboration with Sanrio at the content company Imagineer and founded various startup companies. Cover at first focused on augmented (AR) and virtual reality (VR) software, and received funding from incubator firms Tokyo VR Startups and Recruit.
At the end of March 2017, the company showcased a tech demo for a program enabling real-time avatar motion capture and interactive, two-way live streaming. According to Tanigo, the idea for a "virtual idol" agency was inspired by other virtual characters, such as Hatsune Miku. Kizuna AI, who began the virtual YouTuber trend in 2016, was another likely inspiration.
Cover debuted Tokino Sora (ときのそら), the first VTuber using the company's avatar capture software, on 7 September 2017. On 21 December, the company released hololive, a smartphone app for iOS and Android enabling users to view virtual character live streams using AR camera technology. On 5 April 2018, Cover removed the application's AR features and changed it into a tool for mapping a user's facial movements onto animated avatars in real-time. This update enabled at-home auditions using the iPhone X. The first generation of Hololive VTubers debuted from May to June 2018, and a second generation followed in August and September. Hololive Gamers, a group specializing in let's plays, debuted in December 2018 and April 2019.
On 8 January 2019, Hololive announced that it had signed a contract with the Chinese video platform Bilibili, under which it would open 15 channels on the platform and simultaneously stream there and on YouTube. It would also begin collaborating with Chinese-speaking volunteers to translate Hololive videos, and start releasing original content for the Chinese market. On 17 May, Cover opened permanent talent auditions in China and Japan.
On 19 May, Cover formed an in-house music label, INoNaKa (INNK) Music, from AZKi and former independent VTuber Hoshimachi Suisei. The 1st generation of Holostars, a new all-male VTuber agency, began debuting in June 2019, followed by more in September and October of the same year. A 2nd generation of Holostars talents debuted in December 2019, and a 3rd generation would later debut in May 2020. A 3rd generation of Hololive, "Hololive Fantasy", debuted from July to August 2019. A first generation of Hololive China, a Chinese-speaking branch active on Bilibili, debuted from September 2019 to January 2020. A second generation of Hololive China later debuted in April 2020.
On 2 December 2019, Cover consolidated its Hololive, INNK Music, and Holostars agencies under a unified brand named Hololive Production; the three entities continued to operate under their respective management teams. On the same day, Hoshimachi Suisei transferred to Hololive from INNK, leaving AZKi as the label's only member. A fourth generation of the original Hololive branch debuted late December 2019 and early January 2020. The generation included VTuber Kiryu Coco who would later become the most superchatted channel on YouTube until her graduation from Hololive.