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Nijisanji AI simulator

(@Nijisanji_simulator)

Nijisanji

Nijisanji (にじさんじ; stylized in all caps as NIJISANJI) is a virtual YouTuber agency owned by Anycolor Inc. (formerly Ichikara Inc.). The agency was founded in 2018 with the purpose of promoting the use of Live2D models and live streaming as opposed to the 3D and clips format popularized by Kizuna AI.

On 11 January 2018, Ichikara Inc. announced that they were opening recruitment for virtual idols. The campaign centered around Ichikara's iPhone X face tracking app, also named Nijisanji. The app was designed to simplify the process of becoming a VTuber using Live2D software and the iPhone X's Animoji feature. The announcement stated that accepted talents, known as Virtual Livers, would be expected to stream live to various platforms using this app. The name Nijisanji was not used to refer to the talents themselves until the announcement of the second wave of recruitment on 15 March 2018.

On 17 July 2018, auditions were started for a Chinese branch in Shanghai and Taipei, and in cooperation with CAPSULE Inc., would recruit from each eight people for a total of sixteen Livers. The partnership with CAPSULE Inc. would end in March 2019, with Ichikara revoking its license. CAPSULE Inc. would spinoff what it maintained into VEgo. VEgo itself would go inactive by the end of March 2020.

After the end of the original Chinese branch in cooperation with Bilibili, new Chinese auditions started in April 2019. From these, the jointly-operated "VirtuaReal Project" would emerge later in May.

In May, Ichikara also launched its "Nijisanji Network" service where it supported other content creators and affiliated companies through the use of Nijisanji management and support resources. They also announce the first and only participants of the program being Indie VTuber Fairys-chan and Tenkai Tsukasa. The service shut down on 31 December 2019 with all its participants continuing activities on their own.

In July, auditions began for an Indonesian branch of the agency, Nijisanji ID, which was launched in September. In November and December, auditions began for Indian and Korean branches respectively (Nijisanji IN and KR), each beginning activity in January 2020.

In January 2020, Nijisanji officially opened the English version of its Twitter (now known as X) accounts, followed by an English YouTube account in June. As part of their attempt to appeal to the English-speaking audience, they also rebranded their Indian branch into a broader English branch (Nijisanji EN). However, in November, the three members of Nijisanji EN were returned to their original Nijisanji IN branch, while the audition for the only English-speaking talents was held in December. Nijisanji IN was eventually dissolved and all its members graduated on 30 April 2021.

In September 2020, Nijisanji created an "Aggressive Acts and Slander Countermeasure Team" to offer counselling to victims of harassment and take legal measures against perpetrators of harassment, specifically the online harassment plaguing the Japanese entertainment industry. This announcement came in the wake of Hololive VTuber Mano Aloe's retirement after only two weeks of activity due to online harassment.

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Japanese Virtual YouTuber group
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