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The 1st Homeplus Special stores in Daegu, Korea

Key Information

Homeplus (Korean: 홈플러스) is a Korean discount store retail chain running about 140 branches with 25,000 employees throughout South Korea.[2] Homeplus is the second largest retailer in South Korea,[3] behind Shinsegae Group's e-mart chain.

Homeplus operates its hypermarkets, super market chain 'Homeplus Express', convenience store '365 Plus' and online shopping service. Homeplus stores offer everything from groceries to clothes and appliances.[4]

Starting in 1997 with distribution business department of Samsung C&T Corporation, Homeplus opened its first hypermarket in Daegu and its second branch in West Busan.[5] In 1999, a joint venture between Samsung C&T and worldwide British retail chain Tesco, ‘SamsungTesco’ was launched, and it has grown into the second largest retailer in Korea by taking over 33 Homever (ex-Carrefour) stores since 2008. On March 1, 2011, due to the expiration of the mutual use contract with the Samsung Group, the corporate name was changed from Samsung Tesco Co., Ltd. to Homeplus Co., Ltd.[6] And on November 22, 2011, the first store of Homeplus 365, a convenience store brand, was opened.[7] In September 2015 the company was sold to MBK Partners, a South Korean buyout firm, which partnered with the Canada Pension Plan Investment Board and Singapore's Temasek Holdings in a transaction worth £4.2 billion.[8][9] It is Headquartered in Gangseo-gu, Seoul, South Korea in 2024, it operates a total of 127 hypermarkets and 413 Expresses nationwide.

Because of rapid inflation in Korea, Homeplus is doing some events to lower lower prices.[10]

Homever

[edit]

Homever (Korean: 홈에버) was a brand name of a hypermarket of E.Land Retail Limited, which is part of the E.Land Group. E.Land Group, the largest operators specializing in fashion and retail business, production and retail corporations in Korea acquired Korean operations of Carrefour in September 2006 to expand the Group's retail presence in Korea. After the acquisition, Carrefour Korea was renamed to Homever. Homever operated 36 hypermarkets with a combined sales area of approximately 112,366 pyung which translates to 371,458 sqm.

Homever was acquired by Tesco in 2008 and all Homever hypermarkets were re-branded as Homeplus.[11]

See also

[edit]

References

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Homeplus

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Homeplus is a prominent South Korean retail chain specializing in discount hypermarkets and convenience stores, offering a wide range of groceries, clothing, household appliances, and daily essentials through both physical locations and an online platform. Founded in 1997 as part of Samsung's distribution arm, it expanded rapidly as a joint venture with British retailer Tesco starting in 1999, operating under the name Samsung Tesco until becoming independent in 2011. In 2015, the company was acquired by private equity firm MBK Partners in a deal valued at approximately $6.1 billion, marking one of the largest leveraged buyouts in South Korean history. As South Korea's second-largest retailer by market share, Homeplus operates around 126 hypermarkets and more than 310 Homeplus Express convenience stores across the country as of mid-2025, employing approximately 20,000 people. The chain emphasizes competitive pricing, fresh produce, and innovative services such as same-day delivery and membership programs to cater to urban consumers. Its flagship online store, homeplus.co.kr, generated significant revenue in 2024, projected to grow by 10-15% the following year, reflecting the rising demand for e-commerce in the region. In recent years, Homeplus has faced financial challenges amid intense competition from rivals like E-Mart and Lotte Mart, as well as shifting consumer preferences toward online shopping. The company filed for court-supervised corporate rehabilitation in March 2025 to address liquidity issues and restructure its debt, leading to plans for store closures and operational adjustments that were announced but suspended in September 2025 pending the outcome of the sale process; as of November 2025, closures remain deferred amid an ongoing open auction, with farewell sales initiated at some locations. In October 2025, the sale process moved to an open auction after a preferred bidder fell through, with bids received from two smaller firms by early November 2025. Despite these hurdles, Homeplus remains a key player in the nation's retail landscape, with MBK actively seeking a buyer to ensure its long-term viability.

History

Founding and early development

Homeplus was established in 1997 by the distribution business department of Samsung C&T Corporation as a hypermarket chain, marking Samsung's entry into the large-format retail sector in South Korea. This initiative came shortly after Samsung C&T separated from the broader Samsung Group in 1994, aiming to capitalize on the evolving domestic retail landscape. The chain's launch responded to the rapid growth of discount retailing in the country, particularly following the 1997 Asian financial crisis, which heightened consumer demand for affordable shopping options amid economic uncertainty and declining purchasing power. The first Homeplus hypermarket opened on September 4, 1997, in Daegu, located in the Chilseong-dong area, as Samsung's inaugural discount store offering a broad range of groceries and general merchandise under one roof. This 10,000-square-meter facility targeted middle-class families seeking convenience and value, positioning Homeplus as a direct competitor to established players like E-Mart, which had pioneered the hypermarket model in 1993. The store's emphasis on low everyday prices and a wide product assortment—spanning fresh produce, household goods, apparel, and electronics—helped it gain initial traction despite the timing coinciding with the financial crisis, which led to high financing costs and reduced consumer spending. Homeplus expanded with its second branch in Busan in early 1999, further solidifying its presence and adapting to the post-crisis market by prioritizing cost efficiencies and diverse inventory to attract budget-conscious shoppers. Early operational strategies focused on aggressive pricing to undercut competitors and stocking thousands of SKUs to provide one-stop shopping, which addressed the era's economic pressures and helped mitigate initial losses exceeding KRW 249 billion by the end of 1998. These efforts laid the groundwork for future growth, culminating in a pivotal joint venture with Tesco in 1999 that injected capital and expertise into the chain.

Tesco joint venture and expansion

In 1999, following the Asian financial crisis, Samsung Corporation partnered with British retailer Tesco to form a joint venture named Samsung-Tesco, later rebranded as Homeplus, to revitalize its struggling hypermarket operations. Tesco invested an initial £80 million in cash over five years to acquire a controlling 51% stake, while Samsung retained 49% and provided local market expertise. This collaboration enabled Tesco to enter South Korea's competitive retail sector without building from scratch, leveraging Samsung's established infrastructure of two initial hypermarkets in Daegu and Busan. The joint venture quickly focused on operational synergies, with Tesco implementing its global best practices in merchandising and logistics to drive efficiency. The partnership fueled rapid expansion throughout the 2000s, transforming Homeplus into a major player. By 2004, the chain operated 28 hypermarkets, growing to 31 by late that year, with plans to reach 55 stores by 2005 through a 4 trillion won investment. A key milestone came in March 2005, when Homeplus acquired 12 Aram Mart hypermarkets in Busan for £49 million, boosting its southern presence and increasing total selling space by 29% that year. This organic growth and strategic acquisitions propelled the network to over 50 stores by 2006 and more than 100 hypermarkets by the late 2000s, emphasizing efficient site selection in urban and suburban areas to capture diverse consumer segments. Innovation played a pivotal role in Homeplus's differentiation, particularly through technology adoption tailored to Korean shopping habits. In September 2007, the Jamsil store in Seoul introduced South Korea's first self-checkout system in a discount hypermarket, allowing customers to scan items independently for faster transactions and enhanced privacy, a feature that expanded network-wide. Complementing this, Homeplus pioneered mobile-enabled shopping tools, integrating self-scanning capabilities with early smartphone apps to streamline purchases. These advancements, alongside localized product assortments—such as live seafood displays, kimchi varieties, and services like on-site dentistry—helped build customer loyalty by blending Western retail efficiency with cultural relevance. By sourcing 60-70% of goods from over 1,000 local suppliers and optimizing supply chains via direct procurement and IT-driven inventory management, Homeplus achieved cost efficiencies and fresh product availability that supported its ascent to South Korea's second-largest retailer by 2010, with 118 hypermarkets generating strong sales growth.

Acquisition of Homever

In May 2008, Homeplus, the South Korean joint venture between Tesco and Samsung, acquired the Homever hypermarket chain from E.Land Group for 2.3 trillion won (approximately £958 million or $2.2 billion at the time), marking Tesco's largest acquisition to date. This deal encompassed all 36 Homever stores, primarily located in urban areas including the Seoul metropolitan region, expanding Homeplus's total network from 66 outlets to 102 and bolstering its presence in high-density markets. The acquisition followed E.Land's purchase of Carrefour Korea in 2006, which had rebranded the operations as Homever, and positioned Homeplus to compete more aggressively with dominant players like E-Mart and Lotte Mart. The integration process began immediately after the deal's closure in late 2008, with Homeplus committing to rebrand and refit the acquired stores to align with its existing format, emphasizing larger hypermarket layouts and enhanced product assortments. By early 2009, all 36 stores had been converted, a process completed faster than anticipated despite incurring integration costs of around £33 million, including staff training and supply chain unification. This swift transition minimized operational disruptions and allowed Homeplus to introduce specialized supercenter features, such as expanded fresh food sections and non-food categories, to the former Homever sites. Challenges during integration included ongoing labor disputes inherited from E.Land's turbulent ownership of Homever, which had sparked widespread strikes in 2007 over mass layoffs and subcontracting practices. These tensions persisted into 2008, affecting the acquired stores, with unions protesting wage disparities and job security amid the ownership change. Homeplus addressed these through negotiations, culminating in a November 2008 agreement with the E.Land labor union that resolved protests by guaranteeing employment protections and harmonizing pay scales across the combined workforce. Strategically, the acquisition elevated Homeplus's market share in South Korea's hypermarket sector, closing the gap with E-Mart (112 stores at the time) and enabling greater economies of scale in procurement and distribution. It particularly strengthened Homeplus's foothold in key urban centers, where Homever's locations complemented existing stores, fostering synergies in customer reach and competitive pricing. Overall, the move solidified Homeplus as a top-tier retailer, enhancing its ability to challenge incumbents through diversified store formats and expanded urban coverage.

Rebranding and independence

On March 1, 2011, the partnership agreement between Tesco and Samsung Group expired, prompting the termination of their joint venture and the rebranding of the company from Samsung Tesco Co., Ltd. to Homeplus Co., Ltd., which became a wholly owned subsidiary of Tesco PLC after Tesco acquired the remaining shares from Samsung in stages throughout the year. This shift marked Homeplus's transition to full independence under Tesco's control, allowing it to operate without the shared branding and operational ties to Samsung, while leveraging the expanded store network enhanced by the prior integration of Homever hypermarkets. The rebranding emphasized a unified identity focused on diverse retail formats, positioning Homeplus as a leading multi-channel retailer in South Korea. Following the rebranding, Homeplus accelerated its diversification into smaller store formats to capture urban convenience demand. On November 22, 2011, the company launched its Homeplus 365 convenience store brand, targeting quick-service needs with the first outlet opening in Seoul, and aimed to expand rapidly to complement its hypermarket presence. By 2012, Homeplus had opened an initial 100 outlets under the Homeplus Express supermarket chain, which offered extended hours and a broader range of everyday essentials compared to traditional convenience stores, helping to penetrate residential and high-traffic areas. These initiatives solidified Homeplus's multi-format strategy, blending large-scale hypermarkets with compact urban outlets to enhance accessibility. In 2012, Homeplus further innovated by expanding its online shopping platform, building on the successful 2011 virtual store experiment in Seoul subway stations, which used QR codes for smartphone-based purchases and saw a 10-fold sales increase in participating locations. The platform's growth included nationwide rollout to 20 additional sites and integration with home delivery services, catering to South Korea's tech-savvy commuters and busy households. This digital push, combined with physical store expansions, reinforced Homeplus's market positioning as a versatile retailer, culminating in peak annual revenue of approximately 7.05 trillion South Korean won by 2014.

Sale to MBK Partners

In September 2015, Tesco completed the sale of its entire stake in Homeplus to a consortium led by the private equity firm MBK Partners for 7.2 trillion South Korean won (approximately $6.1 billion or £4 billion at the time). The transaction, which marked one of Asia's largest leveraged buyouts, included participation from the Canada Pension Plan Investment Board (acquiring about 21.5% of the stake), the Public Sector Pension Investment Board, and Temasek Holdings. This divestiture followed Tesco's period of aggressive expansion in South Korea, which had grown Homeplus into the country's second-largest hypermarket chain but strained the UK retailer's finances amid broader international challenges. The acquisition was financed through a leveraged buyout structure, with the consortium providing approximately 2.2 trillion won in equity and securing about 5 trillion won in debt. Following the deal, MBK focused on optimizing Homeplus's operations by selling off select store properties to reduce debt and fund improvements, aiming to enhance the company's financial stability in a competitive retail landscape. In the years immediately after the acquisition, Homeplus undertook initiatives to refresh its operations and adapt to market shifts. By 2018, the company introduced a new corporate identity, including an updated logo and branding elements, to modernize its image and better position itself against the rise of e-commerce competitors. This rebranding, the first major update since Homeplus's founding in 1997, emphasized a sleeker, more contemporary visual style to appeal to younger consumers and strengthen digital integration.

Financial difficulties and 2025 rehabilitation

Homeplus began experiencing significant financial pressures in the early 2020s, exacerbated by the rise of e-commerce competitors such as Coupang and the disruptions caused by the COVID-19 pandemic, which accelerated shifts in consumer shopping habits toward online platforms. These factors contributed to a steady decline in sales, with revenue falling from approximately 7.66 trillion won in 2018 to 6.48 trillion won in 2021, and further to 6.93 trillion won in 2023, amid operating losses of 199.4 billion won that year. The company's high debt burden, stemming from its leveraged acquisition by MBK Partners in 2015, intensified these challenges by limiting flexibility in responding to market changes. Store closures commenced in 2023 as part of cost-cutting measures, with the number of outlets slightly decreasing that year, but the pace accelerated dramatically in 2025 under the ongoing financial strain. In August 2025, Homeplus announced plans to close 15 leased stores—primarily those where rent reduction negotiations of 30 to 50 percent had stalled—scheduled between November and December 2025 to stem losses from unprofitable locations. However, in September 2025, these plans were withdrawn following government intervention and pressure from political parties to support the rehabilitation process and preserve jobs. The total large-scale store count remains approximately 125 nationwide as of November 2025. Facing a severe liquidity crisis, marked by credit rating downgrades on its corporate bonds, Homeplus filed for court-supervised corporate rehabilitation proceedings with the Seoul Bankruptcy Court in March 2025. This step aimed to restructure debts and operations while avoiding immediate liquidation, amid a debt ratio exceeding 462 percent and ongoing operating losses. In September 2025, majority owner MBK Partners committed to injecting up to an additional 200 billion won ($143 million) into the retailer, on top of a prior 300 billion won pledge, to support short-term stability and facilitate the rehabilitation. To advance the rehabilitation, Homeplus initiated an open auction process in October 2025, seeking a new owner to inject capital and prevent liquidation. At least two firms submitted letters of intent by October 31, including AI fintech company Harex InfoTech and real estate firm Snowmad, with preliminary due diligence scheduled through November 21 ahead of final bids. As of mid-November 2025, the due diligence process continued, though concerns have been raised by labor unions and regulators regarding the bidders' financial capacity and management plans. The Seoul Rehabilitation Court approved the sale process, emphasizing its role in enabling early creditor repayment and preserving over 20,000 jobs.

Operations

Store formats and brands

Homeplus operates a range of retail formats tailored to different customer needs, with its flagship hypermarkets serving as the core of its business model. These hypermarkets are large-scale stores typically exceeding 10,000 square meters, providing a comprehensive shopping experience that includes groceries, apparel, household goods, and electronics under one roof. As of mid-2025, Homeplus operated 126 hypermarket locations across South Korea, decreasing to approximately 125 by late 2025 following closures, emphasizing a one-stop shopping approach in suburban and urban areas. To cater to urban convenience and quick-service demands, Homeplus introduced the Homeplus Express format in 2011, functioning as smaller supermarket-style outlets focused on everyday essentials and fresh items for on-the-go consumers. These stores often operate 24/7, with an average size smaller than hypermarkets to fit high-density city environments, and numbered more than 310 outlets as of mid-2025. Complementing this, the Homeplus 365 brand (launched around 2012–2013) represents a mini-supermarket variant designed for neighborhood accessibility, offering compact layouts for daily groceries and basic household needs in residential areas, while the former 365 Plus convenience store brand, also launched in that period, was discontinued in 2022. In 2022, Homeplus unveiled the Mega Food Markets concept within select hypermarkets to elevate the fresh food shopping experience, transforming dedicated sections into premium zones with expanded displays for produce, seafood, and prepared meals to attract food-focused shoppers. These markets emphasize experiential elements like live preparation areas and diverse culinary offerings, integrated into larger stores to boost foot traffic without altering the overall hypermarket structure. Store closures in 2025 have slightly reduced the availability of certain formats, particularly impacting smaller outlets.

Store network and locations

Homeplus maintains a nationwide presence in South Korea, with the majority of its stores concentrated in the Seoul metropolitan area, which encompasses Seoul, Incheon, and Gyeonggi Province and accounts for over 50% of its total outlets. This region hosts more than 235 Homeplus Express stores alone, underscoring the company's emphasis on high-population zones. Significant secondary concentrations exist in Busan, Daegu, and additional areas of Gyeonggi Province, enabling broad accessibility across urban and suburban landscapes. As of mid-2025, Homeplus operated 126 hypermarkets and more than 310 Homeplus Express stores, totaling over 436 locations, reduced from a pre-2023 peak exceeding 500 outlets due to strategic closures. Notable among its portfolio is the flagship Homeplus Asiad branch in Busan, recognized as one of the largest in the network with an area of nearly 20,000 square meters, serving as a key regional anchor. The network's configuration reflects adaptations to varying densities, with Express formats strategically placed in high-density urban settings for quick access, while larger hypermarkets target suburban expanses for comprehensive shopping needs. In 2025, financial rehabilitation led to several store closures, reducing the hypermarket count to 125 by August. Plans for 15 additional closures announced that month were withdrawn in September following intervention by government and political parties. As of September 2025, plans for additional closures were suspended pending the sale of the company, ensuring short-term stability in the store network.

Product offerings and services

Homeplus offers a diverse range of products across its hypermarket stores, with groceries forming the core of its assortment, including fresh produce, packaged foods, and daily essentials. The retailer also provides apparel such as clothing and footwear, household goods like cleaning supplies and kitchenware, and electronics including home appliances and consumer devices. A significant portion of Homeplus's inventory features private-label products, primarily under the Simplus brand, which emphasizes cost-effective, essential-quality items across food and non-food categories such as ramen, bottled water, kimchi, milk, bean sprouts, tofu, and household cleaners. Simplus encompasses over 1,400 products and has seen strong sales growth, with online sales increasing 40% year-on-year from March 2023 to January 2024. Complementing this value-oriented line is the premium Homeplus Signature brand, offering higher-quality options in select categories to cater to varied customer preferences. In addition to merchandise, Homeplus provides various in-store services to enhance the shopping experience, including food courts offering quick meals and snacks. The retailer operates a loyalty program called My Homeplus, which has surpassed 10 million members and allows customers to earn points on purchases redeemable for discounts across all channels. Tied to this are co-branded credit cards, such as the My Homeplus Card issued by Shinhan Card, providing additional cashback and benefits like 1.2% rewards on Homeplus spending. To address market challenges like inflation, Homeplus has implemented price-lowering initiatives, including temporary reductions on over 40 daily necessities such as bean sprouts and hot dogs starting in May 2024, alongside promotional events like the Summer Super Sale from July to August 2024. The company has also introduced eco-friendly options, such as label-free bottled water under its private labels, aligning with growing consumer demand for sustainable products. Online integration supports these offerings through same-day delivery services for groceries and other items.

Corporate structure

Ownership history

Homeplus was established in 1997 as a wholly owned subsidiary of Samsung C&T Corporation, which maintained full ownership until 1999. In March 1999, Tesco PLC formed a joint venture by acquiring a 51% majority stake in the company, with Samsung C&T retaining a 49% minority interest; this partnership was established amid South Korea's post-Asian financial crisis restructuring efforts. Over the subsequent decade, Tesco progressively increased its ownership through staged purchases of Samsung's shares, reaching nearly 95% by 2004. In 2011, Samsung C&T divested its remaining stake to Tesco, resulting in Homeplus becoming a wholly owned subsidiary of the British retailer. In September 2015, Tesco sold its entire ownership of Homeplus to a consortium led by South Korean private equity firm MBK Partners for 7.2 trillion South Korean won (approximately $5.9 billion at the time), marking one of the largest leveraged buyouts in the country's retail sector. The initial transaction structured MBK Partners with a majority stake of around 70-80%, alongside minority stakes held by Canada Pension Plan Investment Board (CPP Investments) and Temasek Holdings; it was financed through a leveraged arrangement involving about 5 trillion won in debt, with equity contributions covering the balance. By 2025, MBK Partners held 100% ownership following exits by co-investors. Facing mounting financial pressures, Homeplus entered court-supervised corporate rehabilitation proceedings in March 2025, prompting the initiation of an open auction process for its sale under judicial oversight to restructure its debts and ownership. As of November 2025, no new owner has been finalized, with the auction ongoing; at least two bidders joined in late October, though the deadline was extended due to concerns over bidder capacity.

Leadership and headquarters

Homeplus is headquartered at 398 Hwagok-ro in Gangseo-gu, Seoul, South Korea, where its corporate offices oversee administrative functions and logistics planning. The company's leadership is led by co-CEOs Kim Kwang-il, vice chairman of majority owner MBK Partners, and Joh Joo-yun, a former executive at McDonald's Korea; both were appointed as co-CEOs in early 2024 and later designated as court managers in March 2025 to guide operations amid financial challenges. Kim, who joined the leadership to focus on restructuring and turnaround efforts, also serves on the board of directors representing MBK's interests. The board comprises MBK nominees alongside independent directors to ensure balanced oversight in this private equity-backed entity. As a private company under MBK Partners' ownership, Homeplus maintains a governance structure that includes an audit committee to monitor financial reporting and compliance, aligning with standard practices for Korean corporations. The firm employs approximately 21,000 people as of mid-2025, encompassing staff across stores, distribution centers, and headquarters. In response to ongoing rehabilitation proceedings, an emergency management framework was implemented in 2025, with the co-CEOs overseeing cost-cutting measures such as store closures to stabilize liquidity and prevent liquidation.

Financial performance

Homeplus achieved peak financial performance during its tenure under Tesco ownership, recording annual revenue of 7.05 trillion South Korean won in 2014. This figure represented a significant portion of Tesco's international operations, underscoring Homeplus's status as the company's largest overseas business at the time. By 2015, Homeplus held the position of the second-largest grocery retailer in South Korea, trailing only E-Mart in market share among leading chains. Following the 2015 acquisition by MBK Partners, Homeplus experienced a sustained decline in revenue and profitability. Sales dropped to 6.93 trillion won in 2023, reflecting a broader contraction from pre-acquisition levels of 8.57 trillion won. In 2022, the company reported its first annual revenue growth in 12 years, though specific figures indicated ongoing pressure from competitive shifts in the retail sector. By the fiscal year ending February 2024, Homeplus posted an operating loss of 199.4 billion won and a net loss of 574.3 billion won, exacerbated by high debt servicing costs. Net debt stood at 5.31 trillion won as of November 2024, contributing to a debt-to-equity ratio of 1,408.6%, while total liabilities approximated 7.43 trillion won. In 2025, amid deepening financial distress, Homeplus received emergency funding of up to 200 billion won from MBK Partners to support operations during its court-led rehabilitation process. The rehabilitation plan emphasized cost reductions, including targeted negotiations for 30-50% rent cuts at leased stores to alleviate lease liabilities, which totaled 3.85 trillion won at the end of the February 2024 fiscal year. These measures aimed to stabilize liquidity and prevent further erosion of equity, which had dwindled to 1.49 trillion won by mid-2025. Homeplus ranks second to E-Mart in hypermarket sales within South Korea's discount retail sector, maintaining a competitive edge in physical store operations despite overall market challenges. However, it lags in e-commerce adoption, where online channels accounted for approximately half of the broader distribution sector's sales in recent years, while hypermarkets like Homeplus saw their share decline to 11.9%.

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