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Honeycomb (cereal)
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Honeycomb (cereal)
Honeycomb is a breakfast cereal first released in 1965, owned by Post Holdings. It consists of honey-flavored corn cereal bits in a honeycomb shape.
At the end of 2006, Post changed the formula for Honeycomb to make it healthier. This change, although tested by Post beforehand to positive reviews, received mainly negative reviews from consumers.
Following this public response, in March 2007, Kraft Foods (then-owner of Post Cereals) introduced a new "Improved Taste" version of the cereal that the company claimed would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product." [citation needed]
Three flavor variations have been marketed: Strawberry Blasted Honeycomb, Chocolate Honeycomb, and Cinna-Graham Honeycomb.
The product's ingredients are listed as:
The product's ingredients prior to May 2017 are listed as:
When Bran Blend, defined as whole grain corn flour and corn bran, was included in the ingredient list, the fiber content was tripled (from 1g to 3g per serving). This put the cereal in Kraft's Sensible Solution program.
Originally, an animated cowboy named The Honeycomb Kid was the cereal's mascot. The cereal's jingle was borrowed from the song "Honeycomb", a 1957 hit for Jimmie Rodgers.
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Honeycomb (cereal)
Honeycomb is a breakfast cereal first released in 1965, owned by Post Holdings. It consists of honey-flavored corn cereal bits in a honeycomb shape.
At the end of 2006, Post changed the formula for Honeycomb to make it healthier. This change, although tested by Post beforehand to positive reviews, received mainly negative reviews from consumers.
Following this public response, in March 2007, Kraft Foods (then-owner of Post Cereals) introduced a new "Improved Taste" version of the cereal that the company claimed would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product." [citation needed]
Three flavor variations have been marketed: Strawberry Blasted Honeycomb, Chocolate Honeycomb, and Cinna-Graham Honeycomb.
The product's ingredients are listed as:
The product's ingredients prior to May 2017 are listed as:
When Bran Blend, defined as whole grain corn flour and corn bran, was included in the ingredient list, the fiber content was tripled (from 1g to 3g per serving). This put the cereal in Kraft's Sensible Solution program.
Originally, an animated cowboy named The Honeycomb Kid was the cereal's mascot. The cereal's jingle was borrowed from the song "Honeycomb", a 1957 hit for Jimmie Rodgers.
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