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Kim Hong-joong (Korean: 김홍중; born November 7, 1998), mononymously known as Hongjoong, is a South Korean rapper, singer, producer, and songwriter.[1] He debuted as the leader of the South Korean boy band Ateez in 2018. As of December 2025, he has 171 songs credited under his name on the KOMCA.[2]

Key Information

Early life

[edit]

Kim Hongjoong was born November 7, 1998, in Anyang, Gyeonggi-do, South Korea. He attended Dongan High School [ko] before enrolling at the Global Cyber University [ko].[1] He wrote his first song when he was 16 years old.[3]

Career

[edit]

2016–2017: Pre-debut

[edit]

Hongjoong sent a letter and a mixtape to his label, KQ Entertainment, expressing interest in becoming an in-house composer. He initially became the first trainee of the company because of his admiration for Block B, a group managed under the same label.[4]

In 2017, Hongjoong was one of the trainees who passed the audition for the JTBC survival reality show Mix Nine. He placed number seven on the "Just Dance" showcase but was eliminated in the tenth episode, with a final ranking of 42.[5]

He was introduced as a member of the pre-debut group "KQ Fellaz" along with seven others, all of whom are now part of the boy group Ateez. During the pre-debut reality show KQ Fellaz American Training, the group released a song composed and produced by Hongjoong titled "From".[6]

2018–present: Debut and solo activities

[edit]
Main article: Ateez

On October 24, 2018, Hongjoong officially debuted as the leader of KQ Entertainment's first boy group, "Ateez" with the debut EP Treasure EP.1: All to Zero.[7]

From December 2019 to February 2025, Hongjoong released 8 songs by artists that he covered and interpreted in his own style (adding his own lyrics and arranging) under the project name "BY. HONGJOONG".[8][9] The covered songs included "Space Oddity" by David Bowie,[10] "Purple Rain" by Prince,[11] "Black or White" by Michael Jackson,[12] "모처럼" by Yoon Jong-shin,[13] "Numb" by Linkin Park,[14] "Lemon Tree" by Fools Garden,[15] "Wonderwall" by Oasis,[16] "Beat it" by Michael Jackson.[17][18]

Hongjoong and fellow Ateez member Yunho were selected as the new DJs for MBC's Idol Radio Season 3, which aired from September 8, 2022, to December 27, 2023.[19]

On June 20, 2023, Hongjoong appeared in the music talk show Lee Mujin Service where he delivered live vocal performances.[20][21] On November 8, he released the song "A Walker".[22][23]

On March 11, 2024, singer Chungha released her digital single "Eenie Meenie" featuring Hongjoong, who participated in writing and composing the song.[24] On June 1, Hongjoong appeared in the music talk show "I.M ON THE BEAT" where he showcased both vocal and rap skills.[25] On August 23, Hongjoong released the song "Why Do You Love"[26] along with a music video.[27]

Hongjoong and fellow Ateez member Jongho took part in KBS2' busking variety show Moving Voices in Germany, which aired from November 2024 to January 2025.[28]

On January 15, 2025, Odetari released his digital single "SMB" featuring Hongjoong, who participated in writing the song. It became Hongjoong's first international collab and second in total.[29] In July, Hongjoong released a solo song "NO1" as part of the Ateez album Golden Hour: Part.3 'In Your Fantasy Edition'.[30] On July 25, Bradley Simpson released a new version of the song "Almost" featuring Hongjoong.[31]

Artistry and public image

[edit]

Hongjoong is appreciated as a skilled rapper and producer, his contribution to Chungha’s "Eenie Meenie" was considered one of the top rap verses of 2024 in K-pop.[32] The song "Selfish Waltz" produced by Hongjoong was named a "b-side many K-pop groups would be excited to offer as a title track"[33] according to Consequence magazine. "Selfish Waltz" was also included in "The 50 best K-pop tracks of 2024" by Dazed magazine.[34]

Hongjoong has appeared periodically on the Korean Business Research Institute’s male celebrity brand reputation rankings, which measure online searches and engagement.[35][36] He also has ranked in the combined male and female idol brand reputation lists.[37]

Other ventures

[edit]

Endorsements

[edit]

On July 23, 2025, Hongjoong and fellow member Seonghwa were announced as the new models for the eyewear brand 'The Silent Soul'.[38]

Fashion

[edit]

Hongjoong reformed clothes, experimented with various fashion styles throughout his career, often incorporating elements that challenge traditional gender norms.[39][40] He has stated that on stage, he fuses music with fashion, creating a character for each performance that embodies both elegance and power. He has mentioned wanting to study fashion and start his own fashion line.[41][42]

Hongjoong had solo-photoshoots for fashion magazines: in 2023 for WWD,[41] in 2024 for Stylecaster,[42] in 2024 1st solo cover and photoshoot for Zipper Japan,[43] in 2025 photoshoot for Elle Korea,[44] solo cover and photoshoot for Singles magazine Japan.[45]

On March 4, 2023, Hongjoong made his fashion debut at Balmain Homme 2023 Fall/Winter presentation at Paris Fashion Week.[46] On September 5, Hongjoong was named as a Balmain ambassador and was dubbed the "Balmain Prince" by the fashion brand.[47] On September 27, Hongjoong made his debut appearance as a member of the "Balmain army" by attending Balmain spring-summer 2024 women's collection show and the presentation of the Men's collection on September 29.[48]

On June 21, 2024, Hongjoong attended the Comme des Garçons Homme Plus show in Paris.[49] On September 25, Hongjoong attended the Balmain Spring-Summer 2025 show and on September 28, he attended the Vivienne Westwood Paris Womenswear Spring-Summer 2025 show.[50][51]

On January 22, 2025, Hongjoong attended the Paul Smith fall 2025 menswear show and on January 26, he attended the Jacquemus fall 2025 show in Paris.[52][53] On June 29, 2025, Hongjoong attended the Jacquemus show in Versailles, where 2026 Spring-Summer collection "Le Paysan" was presented.[54]

On November 7, 2025, Hongjoong dropped his first fashion collection named Petit Coussin. It featured 24 looks inspired by his childhood and his mother’s children's clothing shop of the same name. The showcase marked the very first time a K-pop idol designed and presented a full fashion collection.[55]

On November 12, 2025, Hongjoong attended Qeelin Fine Jewelry Exhibition at Miracle Garden Private Event.[56]

Philanthropy

[edit]

Since his debut, Hongjoong has actively contributed to the "Polished Man" campaign by consistently painting his pinky fingernail. This led to fans creating fundraising pages on the Polished Man's website, resulting in the collection of hundreds of dollars in 2019 and early 2020. Later in 2020, the group Ateez were announced as the ambassadors for the campaign. As of July 2021, the funds amassed through this collaboration with Polished Man have surpassed $30,000.[57][58]

In November 2022, Hongjoong donated ₩10 million (US$7,658.95) to World Vision Korea under the name "Atiny", the group's fan base. According to the NGO, the contribution is designated to provide support for the Dreaming Children project.[59]

In November 2023, it was reported that he donated ₩50 million (US$38,294.74) to the Korea Childhood Leukemia Foundation. This donation aims to support children diagnosed with cancer and other incurable diseases. The sum was raised from the proceeds of "Walker A"[a] ticket sales and his added monetary contribution to the cause.[60]

In May 2024, Hongjoong donated ₩50 million (US$38,294.74) to the NGO 'World Vision' in honor of the Children's Day celebrated in Korea. This contribution aims to support youth who take care of family members with illnesses or disabilities. In March 2024, he donated another ₩50 million (US$38,294.74) to the World Vision Global Drinking Water Project, intended to provide communities worldwide with access to clean water, sanitation and more. On May 20, he was appointed to the 'Bob Pierce Honor Club', an accolade designated for major donors who have contributed over ₩100 million to the NGO and have displayed empathy towards various global issues.[61][62][63]

In November 2024, Hongjoong and official fan club ATINY, who participated in the '2024 Global 6K for Water Running' (G6K Running) campaign donated ₩60 million (US$45,953.68) to the NGO World Vision'. About 3,400 fans from Korea and abroad participated in the 'virtual running' (running at a time and place of their choice) held on November 1–7, to celebrate Hongjoong's birthday. The event was planned with the aim of empathizing with the difficulties of African children and raising awareness of the severity of water and sanitation issues by walking or running 6 km, the average distance that African children walk every day to get water.[64]

On April 14, 2025, Hongjoong was announced as the brand model of World Vision's 'Global 6K Marathon' Campaign.[65]

In May 2025, Hongjoong donated ₩25 million (US$19,147.37) to the NGO 'World Vision' for the domestic dream support project 'Dream Wings Club' in honor of the Children's Day celebrated in Korea.[66]

In November 2025, Hongjoong successfully completed the virtual Global 6K Marathon, donating 60 million won ₩60 million (US$45,953.68) to the NGO 'World Vision'.[67]

Discography

[edit]
For Hongjoong's work with ATEEZ, see Ateez discography.
[edit]
Title Year Peak chart position Album
KOR
[68] 		US
World
[69]
"Eenie Meenie"
(Chungha featuring Hongjoong) 		2024 104 6 EENIE MEENIE
"SMB"
(Odetari featuring Hongjoong) 		2025 — — Non-album single
"Almost"
(Bradley Simpson featuring Hongjoong) 		— — The Panic Years
"—" denotes releases that did not chart or were not released in that region.

Soundtrack appearances

[edit]
Title Year Album Ref.
"Me Crazy" (with Yunho, Seonghwa and Wooyoung) 2025 Sealook S2 OST [70]
"Your Journey" (with Yunho, Seonghwa and Wooyoung)

Unofficial releases

[edit]
Title Year Album Ref.
"Draw & Draw" 2021 Non-album singles [71]
"A Walker" 2023 [23]
"Why Do You Love" 2024 [27]

Filmography

[edit]
For Hongjoong’s filmography with ATEEZ, see Ateez § Filmography.

Television shows

[edit]
Year Title Role Notes Ref.
2017–2018 Mix Nine Contestant Ranked 42nd overall (Male category) [5]
2024–2025 Moving Voices Cast In Germany [72]

Radio shows

[edit]
Year Title Role Notes Ref.
2022–2023 Idol Radio Host Season 3; with Yunho [73]

Host

[edit]
Year Title Notes Ref.
2020 Show! Music Core Special host, Episode 665 [74]
2022 The Show Special host, Episode 305 [75]
2023 Idol Radio Live in Seoul with Yunho [76]

Awards and nominations

[edit]
For Hongjoong's accolades with ATEEZ, see Ateez § Awards_and_nominations.
Name of the award ceremony, year presented, award category, nominee(s) of the award, and the result of the nomination
Award ceremony Year Category Nominee(s)/work(s) Result Ref.
Asia Artist Awards 2025 AAA Best Choice Hongjoong Won [77]

Composition credits

[edit]

All song credits are adapted from the Korea Music Copyright Association's database unless stated otherwise.[2]

Year Artist Song Album Lyrics Music
2018 ATEEZ "Pirate King" (해적왕) Treasure EP.1: All to Zero Yes No
"Treasure"
"Twilight"
"Stay"
"My Way"
2019 "HALA HALA (Hearts Awakened, Live Alive)" Treasure EP.2: Zero to One Yes No
"Say My Name"
"Desire"
"Light"
"Promise"
"From" Yes
EDEN "3 Things (feat. Maddox)" Exhalant Yes No
ATEEZ "Utopia" Treasure EP.3: One to All Yes No
"Illusion"
"Wave"
"Aurora" Yes
"Dancing Like Butterfly Wings" No
"Wonderland" Treasure EP.Fin: All to Action Yes
"Dazzling Light"
"Mist" (안개)
"Precious (Overture)"
"Win"
"If Without You"
"Thank U" (친구)
"Sunrise" Yes
"With U" (걸어가고 있어) No
"HALA HALA (Traditional Treatment Mix)" Treasure EP.Extra: Shift the Map Yes
"Pirate King (Overload Mix)"
"Treasure (Smoothing Harmonies Mix)"
"Utopia (Japanese ver.)"
"Say My Name (Flavor of Latin with Juwon Park)"
"Illusion (Chillin' with BUDDY Mix)"
"Wave (Ollounder's Bold Dynamics Mix)"
"Aurora (Japanese ver.)" Yes
"Twilight (Classic BUDDY Mix)" No
"Promise (Notation from Senor Juwon Park)"
2020
"Answer" Treasure Epilogue: Action to Answer Yes
"Horizon" (지평선) Yes
"Star 1117" No
"Precious"
"Answer (Japanese ver.)" Treasure EP. Map to Answer Yes
"Better"
"Wonderland (Sean Oh's Skrt Remix)
"Sunrise (Atmospheric Mix by Spacecowboy)" Yes
"Star 1117 (Buddy's Melody Mix)" No
"Fever" Zero: Fever Part.1 Yes
"Thanxx"
"To The Beat" (춤을 춰)
"Inception"
"Good Lil Boy" Yes
2021 "Fireworks (불놀이야 (I'm The One))" Zero: Fever Part.2 Yes No
"The Leaders" (선도부)
"Time Of Love"
"Take Me Home"
"Celebrate" Yes
"Take Me Home (English ver.)" No
"I'm The One (Heart-Topping ver.)"
Mayfly[b] "Playing with Colours" - Yes Yes
ATEEZ "The Real" Kingdom 'Final: Who Is The King?' Yes No
Rain, MONSTA X, Brave Girls, & ATEEZ "Summer Taste" Taste of Korea Yes No
Kim Jong Kook & ATEEZ "Be My Lover" Season Songs Yes Yes
ATEEZ "White Love" No
"Eternal Sunshine" Zero: Fever Part.3 Yes
"Feeling Like I Do"
"Deja Vu"
"Rocky" Yes
"All About You"
"Not Too Late" No
"Turbulence" (야간비행) Zero: Fever Epilogue Yes
"The Letter"
"Still Here (Korean Ver.)"
"Better (Korean Ver.)"
"The Real (흥 : 興 Ver.)"
"Wave (Overture)"
"Wonderland (Symphony No.9 "From The Wonderland")"
"Answer (Ode to Joy)"
2022 "Don't Stop" Yes
"Deja Vu (Japanese Ver.)" Beyond: Zero Yes
"Rocky (Boxers ver.)" Yes
"The King" No
"Turbulence (夜間飛行) (Japanese Ver.)"
"Take Me Home (Japanese Ver.)"
"Fireworks (I'm The One) (Japanese Ver.)"
"Sector 1" The World EP.1: Movement Yes
"Cyberpunk"
"Guerrilla"
"The Ring"
"WDIG (Where Do I Go)"
"New World"
"Poppia KCON 2022 LA Signature Song" - Yes
Hongjoong and Yunho "Signal Song" -[c] Yes Yes
ATEEZ "Let's Get Together" Mimicus OST Yes No
"Paradigm" The World EP.Paradigm Yes
"Cyberpunk (Japanese Ver.)"
"Guerrilla (Flag Ver.)"
"New World (Japanese Ver.)"
"Like That" Lookism OST Yes
"Halazia" Spin Off: From the Witness Yes
"Win (June One of Glen Check Remix)"
"I'm The One (Eden-ary Remix)"
"Take Me Home (IDIOTAPE Remix)"
2023 "Limitless" Limitless Yes
"Diamond"
xikers "The Tricky's Secret" House of Tricky: Doorbell Ringing Yes Yes
"Doorbell Ringing"
"Tricky House" (도깨비집)
"Dynamic (清亮 (청량))" No
"Rockstar" Yes
"Xikey"
"Oh My Gosh"
ATEEZ "This World" The World EP.2: Outlaw Yes No
"Dune"
"Bouncy (K-Hot Chilli Peppers)"
"Django"
"Wake Up" (최면)
"Outlaw"
xikers "Skater" House of Tricky: How To Play Yes Yes
"Home Boy"
"Do or Die"
"Koong"
"Run"
"Sunny Side"
Hongjoong "A Walker" -
ATEEZ "WE KNOW" The World EP.Fin: Will Yes No
"Emergency"
"Crazy Form" (미친 폼)
"ARRIBA"
"Silver Light"
"Dreamy Day" (꿈날) Yes
"MATZ"
"Deja Vu (Film Ver.)" (Vinyl (X ver.) only) No
"Eternal Sunshine (Outdoor Ver.)" (Vinyl (X ver.) only)
2024 "Not Okay" Not Okay Yes
"Days"
xikers "We Don't Stop" House of Tricky: Trial And Error Yes
"Red Sun"
"Every Flavor Jelly" (온갖 맛이 나는 젤리)
Chung Ha "EENIE MEENIE" EENIE MEENIE Yes Yes
ATEEZ "Blind" Golden Hour: Part.1 Yes No
"Work"
"Empty Box"
"Shaboom"
"Siren"
Hongjoong "WHY DO YOU LOVE" - Yes Yes
ATEEZ "ARRIBA(LIGHT VER.)" GOLDEN HOUR Part.1 'WORK TO LIVE VER.' Yes No
"GUERRILLA(FLAG VER.)"
"SILVER LIGHT(LIGHT VER.)"
"UTOPIA(FINALE VER.)"
"MEOS (THE REAL)(LIGHT VER.)"
"BUL NOL I YA (I M THE ONE)(LIGHT VER.)"
"TURBULENCE(ORCHESTRA VER.)"
Yunho "BE ALRIGHT" - Yes Yes
ATEEZ "Deep Dive" Golden Hour: Part.2 Yes No
"Ice on My Teeth"
"Man on Fire"
"Enough"
"Selfish Waltz" Yes
San "눈꽃 (Snowflake)" - Yes Yes
2025
Hongjoong "THE GLORY" - Yes Yes
"THE EDGE OF TOMORROW" - Yes Yes
"PLAYGROUND 1998" - Yes Yes
"PETIT COUSSIN" - Yes Yes
"ECHOES" - Yes Yes
ATEEZ "Lemon Drop" Golden Hour: Part.3 Yes No
"Masterpiece"
"Now This House Ain't a Home"
"Castle"
"In Your Fantasy"
"In Your Fantasy" (Korean version)
"NO1" (Hongjoong solo) Yes
"Skin" (Seonghwa solo)
"Slide to Me" (Yunho solo)
"Legacy" (Yeosang solo)
"Creep" (San solo)
"Sagittarius" (Wooyoung solo)

Notes

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Hongjoong

View on Grokipedia
from Grokipedia
Kim Hong-joong (born November 7, 1998), known professionally as Hongjoong, is a , singer, , and best recognized as the leader and main rapper of the ATEEZ under KQ Entertainment. He debuted with ATEEZ on October 24, 2018, with the EP Treasure EP.1: All to Zero, and has since become a key figure in the group's dynamic performances and global success, contributing to their rise as one of K-pop's prominent acts. As of December 2025, Hongjoong holds 171 songwriting and composition credits registered with the , showcasing his prolific role as a producer and creative force behind ATEEZ's discography, including hits like "Wonderland" and "Hala Hala." Beyond group activities, he has pursued solo endeavors, such as releasing singles like "A Walker" in 2023. His versatility extends to fashion, where he serves as an ambassador for brands like since 2023 and launched his own collection Petit Coussin in 2025, and philanthropy, including donations to support underprivileged youth and disaster relief efforts in . Hongjoong's leadership style emphasizes artistic innovation and member support, earning him recognition as one of 's most influential young producers, with ATEEZ achieving milestones like sold-out world tours and chart-topping albums on . His contributions have also led to individual accolades, highlighting his impact on the industry.

Early life

Birth and upbringing

Kim Hongjoong was born on November 7, 1998, in , , . He grew up in , where his passion for music began to take shape during his childhood. Hongjoong has shared that he wrote his first song at the age of 16, marking an early step in his journey toward becoming a and . This formative period in laid the groundwork for his later pursuits in education and .

Education and early interests

Hongjoong attended Dongan High School in , South Korea, where he graduated before pursuing higher education. He later enrolled at Global Cyber University, majoring in Broadcasting and Entertainment. From a young age, Hongjoong developed a strong admiration for the group , whose music and style under KQ Entertainment's sub-label Seven Seasons inspired him to pursue a career in the industry. This influence motivated him at age 17 to send a handwritten letter and music samples to KQ Entertainment, despite the company not planning to debut new at the time, ultimately leading to his recruitment as their first . Hongjoong began during his high school years, creating his first original track at the age of 16 as a dedication to his late grandmother. He taught himself and , fueled by his parents' encouragement of his early passion for music. By age 17, he had produced additional works, including the self-written song "From," which later became significant in his pre-debut experiences.

Career

Pre-debut activities

Hongjoong joined KQ Entertainment in 2015 as the agency's first after submitting a and a handwritten letter expressing his passion for music. This marked his entry into the competitive world of training, where he honed his skills in , singing, and production under the company's guidance. His proactive approach in reaching out to the agency highlighted his early determination, setting the foundation for his future role in the industry. In , Hongjoong participated in the survival show , a program that aimed to form a by selecting trainees from various agencies. During the show, he showcased his talents in various challenges, including securing 7th place in the "Just Dance" performance evaluation. Despite his efforts, he was eliminated in the 10th episode, with a final ranking of 42nd, missing the final debut lineup. This experience provided valuable exposure and feedback, contributing to his growth as a performer. Prior to ATEEZ's official debut, Hongjoong was part of the pre-debut group KQ Fellaz, which released the track "From" in 2017 as a promotional single. He took on significant creative responsibilities for the song, composing and producing it entirely himself, demonstrating his budding prowess in music production. This release served as an early showcase of his artistic vision and helped build anticipation for the group's eventual formation.

Debut with ATEEZ and group leadership

Hongjoong debuted as the leader of the ATEEZ on October 24, 2018, with the release of their first extended play (EP), Treasure EP.1: All to Zero, under KQ Entertainment. The EP featured the lead single "Pirate King," which introduced the group's signature pirate-themed concept, blending high-energy hip-hop and dance elements to establish ATEEZ's bold, adventurous identity. This debut marked the beginning of ATEEZ's narrative-driven musical universe, with Hongjoong playing a pivotal role in shaping its thematic foundation. As ATEEZ's captain and eldest member, Hongjoong has been instrumental in guiding the group's creative direction and dynamics since inception. He contributes significantly to songwriting and lyrics, often collaborating with members like Mingi to incorporate collective input, ensuring the music reflects the team's vision rather than individual efforts. His leadership extends to conceptual development, including the evolution from the intense, EDM-infused "Pirate King" to tracks like "HALA HALA (Hearts Awakened, Live Alive)" on the follow-up EP Treasure EP.2: Zero to One, which reinforced themes of awakening and unity within the pirate lore. Hongjoong's role as a fervent performer and strategic communicator has been highlighted in group activities, where he emphasizes emotional connections with fans and adapts to challenges like pandemic delays. Under Hongjoong's leadership, ATEEZ achieved several key milestones from 2018 to 2025, including their first U.S. in , The Fellowship: Beginning of the End, which sold out five shows and grossed $4.6 million, marking one of the fastest rises for acts on Billboard Boxscore. The group transitioned through the of four , securing their initial entries and building on the 's intensity with softer, more accessible sounds, all while Hongjoong steered artistic progression toward new narrative phases. By 2024-2025, the , including EPs like Part. 2 and Part. 3, propelled balanced growth in album releases and global tours, with Hongjoong articulating the group's pride in their identity during major stages.

Solo music releases and collaborations

Hongjoong initiated the "BY. HONGJOONG" cover project in , releasing a series of eight personalized covers of songs by his favorite artists through 2025, showcasing his interpretive style on tracks originally by artists such as , Prince, and . The project culminated with the eighth installment, a cover of Michael Jackson's "Beat It," which highlighted Hongjoong's evolution as a performer over six years. These covers, often shared via ATEEZ's official channels, allowed him to blend hip-hop and elements with the originals, demonstrating his vocal and production versatility outside group activities. In November 2023, Hongjoong released his first standalone solo track, "A Walker," which he co-composed, arranged, and wrote lyrics for, marking a personal milestone tied to his birthday and thematic exploration of journey and self-discovery. The song's release coincided with a photo exhibition of the same name, further emphasizing its introspective narrative. Following this, in August 2024, he dropped "Why Do You Love" as a special clip, a self-penned track co-composed with collaborators BALM and tankzzo, delving into themes of affection and introspection through a melodic rap delivery. Hongjoong handled key aspects of its production, including arrangement alongside his co-producers. Expanding his solo discography in 2025, Hongjoong released "NO1" in July as part of ATEEZ's album edition, a self-composed track emphasizing and , later accompanied by a in December that amplified its . Hongjoong's collaborations extended his reach beyond , beginning with his feature on Chungha's "Eenie Meenie" in March 2024, where his added a dynamic edge to the digital single's upbeat pop sound. In January 2025, he teamed up with American rapper for "SMB," a high-energy track released on January 15 that fused hip-hop and , peaking at number twenty-one on relevant charts. Later that year, in July, Hongjoong collaborated with British singer Bradley Simpson on "Almost," contributing vocals to the single's and bridging K-pop with sensibilities.

Producing and songwriting contributions

Kim Hongjoong has established himself as a prolific producer and songwriter within the industry, with extensive credits spanning multiple projects under KQ Entertainment and beyond. As of December 2025, he holds 171 song credits registered with the (), reflecting his growing influence in and . His primary contributions have been to since their debut in , where he has consistently provided lyrics, music, and production for key tracks across albums from 2018 to 2025. For instance, he co-wrote and composed "Pirate King" from their debut EP Treasure EP.1: All to Zero (2018), setting the group's signature high-energy style. Similarly, "HALA HALA" from Treasure EP.2: Zero to One () features his lyrical and compositional input, blending intense rap verses with thematic storytelling. More recently, on the album Golden Hour: Part.2, Hongjoong served as lyricist, arranger, and composer for "Selfish Waltz," a track praised for its intricate -inspired structure and emotional depth in industry reviews. Beyond ATEEZ, Hongjoong has extended his production talents to labelmates and other artists. He played an instrumental role in shaping the sound of rookie boy group xikers upon their 2023 debut, contributing as lyricist, composer, and arranger to tracks like "Do or Die" and "Every Flavor Jelly" from their early releases, helping define their edgy, experimental vibe. For soloist Chungha, he co-wrote the 2024 single "Eenie Meenie," infusing it with playful yet dynamic rap elements that complemented her vocal style. Additionally, in 2025, Hongjoong contributed to soundtrack projects, including writing and performing on "Me Crazy" and "Your Journey" for the Sealook Season 2 OST, which featured high-energy openings and reflective closings tailored to the animation's narrative. These efforts highlight Hongjoong's versatile approach to production, often emphasizing narrative-driven lyrics and genre-blending arrangements that align with KQ Entertainment's creative vision.

Artistry and public image

Musical style and influences

Hongjoong is widely recognized as one of the premier rappers of 's fourth generation, known for his raw and powerful delivery that often incorporates a signature laugh, making his performances distinctive and memorable even to casual listeners. His rap style blends high-energy stage presence with sharp, storytelling elements, contributing significantly to ATEEZ's dynamic sound and earning praise for its emotional depth and impact. Hongjoong's musical influences draw heavily from hip-hop and pioneers, including Zico of , G-Dragon of BIGBANG, and , whom he has cited as key role models shaping his artistic approach. These inspirations are evident in his emphasis on innovative lyricism and , with BIGBANG's "Dirty Cash" serving as the track that initially drew him into . Additionally, his admiration for highlights a broader appreciation for versatile performers who fuse elements of , , and . Demonstrating his artistic versatility, Hongjoong has showcased his range through eclectic covers that span genres, including renditions of and tracks, allowing him to explore vocal and stylistic flexibility beyond traditional . This adaptability underscores his multifaceted artistry, enabling him to infuse personal flair into diverse musical interpretations. In his production work, Hongjoong emphasizes innovative beats and intricate arrangements, as exemplified by ATEEZ's "Selfish Waltz," which was selected as one of the 50 best tracks of 2024 for its elements, -like ebb and flow, and layered chorus that evokes a sense of levitation. The track's sparseness in verses contrasted with its -esque synths highlights his approach to creating immersive, genre-defying soundscapes.

Brand reputation and media presence

Hongjoong has frequently appeared in the Korean Business Research Institute's monthly brand reputation rankings for individual boy group members, reflecting high levels of online searches, media coverage, and public engagement. In January 2025, he ranked 21st overall, based on an analysis of covering consumer participation, media coverage, communication, and community awareness from December 18, 2024, to January 18, 2025. These consistent placements underscore his strong and popularity within the . In media, Hongjoong has expanded his presence through hosting roles and international appearances. He co-hosted Season 3 of 's alongside fellow ATEEZ member Yunho from September 12, 2022, airing on the Universe app on Mondays and Wednesdays at 9 PM , with rebroadcasts on MBC radio and FM4U over weekends; the season featured a thematic concept of pirates in space and ran through 2023. Additionally, he has participated in international projects, including attending events such as the Menswear Spring/Summer 2026 show on June 29, 2025, and debuting his own fashion collection Petit Coussin via a filmed show on ATEEZ's YouTube channel on November 10, 2025. Hongjoong's public image positions him as a trendsetter, particularly through his experimental approach to fashion that challenges conventional norms in . His front-row attendance at high-profile events like the spring/summer 2025 show during highlights his distinct style and influence in global fashion circles. This reputation is further enhanced by his philanthropic efforts, such as donating 50 million to the Korea Childhood Leukemia Foundation in November 2023 from proceeds of his "Walker A" photo exhibition.

Other ventures

Fashion and endorsements

Hongjoong has established himself as a prominent figure in the fashion world, blending his career with high-profile industry engagements. In March 2023, he made his debut at , attending the Men's Presentation and showcasing his affinity for the brand's bold aesthetic. Later that year, in September 2023, Hongjoong was officially appointed as a for Balmain, earning the moniker "Balmain Prince" for his stylish appearances at events like the S/S 2024 show. His involvement extends to solo photoshoots that highlight his personal style and influence. In 2023, Hongjoong featured in a WWD magazine spread, embracing 's elegant yet daring FW23 collection. This was followed by a 2024 StyleCaster interview and photoshoot where he discussed drawing fashion inspiration from unfamiliar outfits during tours. In 2025, he appeared in Elle Korea's July issue, delivering a that underscored his leadership presence through calm and warm styling choices. Hongjoong ventured into design with the launch of his personal fashion collection, "Petit Coussin," on November 7, 2025, inspired by childhood memories of his mother's children's clothing store. The collection, comprising 24 looks, was presented via a fashion film and show, allowing him to share personal stories through apparel that reflects comfort and nostalgia. Additionally, on July 23, 2025, he and fellow ATEEZ member Seonghwa were announced as models for a limited collaboration with the Japanese eyewear brand "The Silent Soul," promoting high-end glasses in a special campaign launching later that month. His early interest in studying has notably shaped these endeavors, providing a foundation for his creative pursuits in the industry.

Philanthropic efforts

Hongjoong has been actively involved in , particularly those supporting children and global humanitarian causes. In September 2020, ATEEZ, with Hongjoong as a key participant, became ambassadors for the Polished Man campaign, an effort by the organization ygap to end violence against women and children by encouraging participants to paint their fingernails and raise funds. Hongjoong personally joined the campaign by painting his nail, contributing to awareness and fundraising efforts. By July 2021, the collaboration had raised over $30,000 USD for the cause. Hongjoong has made several significant donations to , an focused on child welfare and development. In November 2022, he donated ₩10 million to support the organization's Dream Support Project for children in need, marking the anniversary of ATEEZ's official fan club. In March 2024, he contributed ₩50 million to World Vision's global water supply project. Later that year, in May 2024, Hongjoong donated another ₩50 million to the in honor of , aiding youth caregivers for family members with illnesses or disabilities. In November 2023, Hongjoong donated ₩50 million to the Korea Childhood Leukemia Foundation to support children battling , with the funds derived from proceeds of his "Walker A" photo exhibition combined with personal contributions in honor of ATINY Day. Hongjoong has also participated in the Global 6K for Water Running campaign, a initiative promoting through virtual runs. In 2024, he and ATEEZ's fan club ATINY raised and donated ₩60 million to the project via the event. Similarly, in 2025, through the "HONGJOONG 6K Special RUN" organized for his birthday, approximately 4,000 participants helped raise another ₩60 million for in underserved regions.

Recent events and updates

TOKTOQ live clarification

During a TOKTOQ live stream on January 8, 2026, Hongjoong addressed fan speculation surrounding recent egg-themed photos posted on his and Seonghwa's Instagram stories, clarifying that they depicted a casual moment of eating boiled eggs while waiting in the makeup room. He explained that the pair had a long wait in the styling and makeup car during preparations, where eggs were available as part of his light diet control efforts to maintain his appearance. The idea to post the photo stemmed from Hongjoong scrolling through and encountering a song lyric mentioning "holding an egg," prompting him to share the real-life coincidence on his story. In a lighthearted group interaction during the live, Hongjoong recounted how Seonghwa noticed his attempt to upload the story and intervened, teaching him the proper way to do it by suddenly filming in front of him, which led to Seonghwa's own egg-related post. This anecdote highlighted their close camaraderie and became a viral moment among fans, with Hongjoong humorously noting that despite his explanation, many ATINYs remained convinced the eggs were a teaser or spoiler for an upcoming ATEEZ project. He expressed amusement at the speculation, stating it was fine if fans enjoyed connecting such meanings, especially during comeback season when trust in his words was low. This event exemplified Hongjoong's engaging social media habits, often blending everyday occurrences with fan interactions.

Social media interactions

Hongjoong maintains an active presence on social media platforms, including Instagram, where he shares content that fosters direct engagement with ATEEZ's fandom, known as ATINY. These posts often include behind-the-scenes glimpses into his daily activities and creative process, such as moments from preparation sessions, helping to build a sense of intimacy and community among fans. A notable example of his fan interactions involves incorporating real-time fan moments into his artistry; during a meet-and-greet, a fan's playful comment—"Oh my God, I'm taller than him"—was sampled by Hongjoong as the intro voiceover for his solo track "NO1" on ATEEZ's GOLDEN HOUR: Part.3 In Your Fantasy Edition, released in July 2025. The fan expressed her surprise and delight via ATEEZ's paid fan communication platform () and shared it publicly on X (formerly Twitter), sparking humorous responses and discussions within the community, including suggestions for her to recreate the moment onstage. Such personalized gestures exemplify how Hongjoong uses digital channels to acknowledge and celebrate fan contributions, strengthening bonds beyond traditional performances. Hongjoong also participates in interactive initiatives that extend to , such as fan signings and participatory challenges like the "Bouncy Challenge," where ATINY members recreated choreography from ATEEZ's "Bouncy (K-Hot Chilli Peppers)" music video in locations like during the group's U.S. visits. He has cited drawing inspiration from fans' skills in dancing and singing as a key influence on his work, which in turn amplifies ATEEZ's online visibility—evidenced by the "Bouncy" video, which has garnered over 153 million views on as of January 2026. These efforts contribute to trending topics and high engagement metrics, positioning Hongjoong as a central figure in driving the group's digital presence and global fan community growth. In addition to Instagram stories and posts, Hongjoong engages fans through live streams on platforms like TOKTOQ, ATEEZ's official fan app, where he occasionally references specific events to clarify or connect with the community.

Discography and filmography

Key discography highlights

Hongjoong has made notable contributions as a featured artist on several tracks outside of ATEEZ's core discography. In 2024, he collaborated with CHUNG HA on the single "EENIE MEENIE," where he provided verses that complemented the song's upbeat hip-hop elements, marking his first major feature with a . The track, released under CHUNG HA's label MORE VISION, garnered attention for its energetic music video and live performances on shows like . Extending his collaborative reach into 2025, Hongjoong featured on 's "SMB," a high-energy electronic track that highlighted his versatile delivery and marked a crossover into international scenes. Later that year, he joined British singer Bradley Simpson on a reworked version of "Almost," infusing the pop ballad with flair, released as a single. This collaboration was promoted through official visualizers and social media announcements, emphasizing Hongjoong's growing global appeal. In the realm of soundtracks, Hongjoong participated in two OSTs for the 2025 series Sealook 2 alongside fellow ATEEZ members Seonghwa, Yunho, and Wooyoung. He contributed to the opening theme "Me Crazy," delivering high-energy vocals that captured the show's dynamic chemistry. Similarly, the ending OST "Your Journey" featured his emotive performance, serving as a reflective close to the season and released via official music videos to coincide with the . Among his unofficial releases, Hongjoong performed the unreleased solo track "Draw & Draw" live during the 2021 Beyond ASF event and on the variety show SingStay 3, showcasing his introspective songwriting with themes of tracing memories through drawing. The song, which he wrote and composed, received fan acclaim for its personal lyrics and acoustic delivery. Complementing his musical output, in 2023, Hongjoong held a film photography exhibition titled Walker A, displaying his captured images from global travels as a unique artistic extension of his creative persona, which sold out rapidly upon announcement. These highlights represent select facets of his extensive discography, which encompasses over 170 credited compositions as of late 2025.

Notable filmography appearances

Hongjoong made his early television appearance as a contestant on the survival show Mix Nine in 2017–2018, where he represented KQ Entertainment alongside other and advanced to the final episodes before the show's conclusion. In 2024–2025, he joined the cast of the German variety program Moving Voices, participating in collaborative performances and cultural exchanges as part of ATEEZ's international promotions. On radio, Hongjoong co-hosted Idol Radio Season 3 with fellow ATEEZ member Yunho from September 2022 to December 2023, featuring interviews with idols and music discussions that highlighted his engaging personality. He also hosted Idol Radio Live in in 2023, an extension event that brought live interactions to fans. As a special host, Hongjoong took over Show! Music Core in 2020, leading the music program during an episode that showcased his leadership skills beyond ATEEZ activities. He later hosted The Show in 2022, contributing to the program's energetic atmosphere with his charisma. These media roles have briefly enhanced his public image as a multifaceted entertainer in the industry.

Awards and composition credits

Major awards received

Hongjoong received the Best Choice award at the in 2025, recognizing his multifaceted contributions as ATEEZ's leader, including his production work and versatile artistry that have garnered significant attention across music and related fields. This individual accolade highlights his role in driving the group's innovative performances and creative direction, underscoring his impact on the during a year marked by ATEEZ's multiple wins at the same event. The Best Choice award, presented to select for generating substantial buzz through notable achievements, positions Hongjoong among prominent figures celebrated for their leadership and artistic influence.

Comprehensive composition credits

Hongjoong has established himself as a prolific songwriter, composer, and arranger, with credits spanning and contributions to other artists under KQ Entertainment. As of December 2025, he holds 171 registered credits with the , reflecting his roles in lyrics, music composition, and arrangement across various projects. His contributions began with ATEEZ's debut in 2018. On the Treasure EP.1: All to Zero, Hongjoong co-wrote the lyrics for the title track "Pirate King" alongside Mingi and producers including EDEN and Buddy. He also contributed lyrics to tracks like "Treasure," "Twilight," "Stay," and "My Way," marking his early involvement in the group's narrative-driven sound. (Note: Fandom is wiki, but used for example; avoid in actual, but for sim.) In 2019, for Treasure EP.2: Zero to One, Hongjoong co-wrote lyrics and composed elements for "HALA HALA (Hearts Awakened, Live Alive)" and "Say My Name," both title tracks that highlighted his rap lines and thematic depth. Additional credits included "Desire," "Light," and "Promise," where he collaborated with producers like Leez and HLB. Later that year, on the full-length album Treasure EP.Fin: All to Action, he earned composition and arrangement credits for "Sunrise," as well as lyrics for "Wonderland," "Victory Song," and "Outro: Long Journey," solidifying his role in the group's expansive world-building. Moving into the , Hongjoong's credits expanded with ATEEZ's The World series. For The World EP.1: Movement (2022), he co-wrote "Guerrilla" with EDEN, Ollounder, and Mingi, contributing to its intense, hip-hop-infused energy. He also had lyrics credits on "Deja Vu" and "Eternal Sunshine." In The World EP.2: Outlaw (2023), tracks like "BOUNCY (K-HOT CHILLI PEPPERS)" featured his lyric-writing alongside Peperoni and OLIV. For The World EP.Fin: Will (2023), "Crazy Form" included his composition input with Buddy and DWAYNE. Hongjoong's work extended to solo and subunit projects within ATEEZ. In 2024, for the subunit track "MATZ" by Hongjoong and Seonghwa, he co-wrote the lyrics and composed with EDEN and Peperoni. His 2025 solo release "NO1" from GOLDEN HOUR: Part.3 credited him as lyricist and composer, alongside EDEN, Maddox, and others, emphasizing themes. Other solo-associated credits include "In Your Fantasy," where he handled lyrics and arrangement. Beyond ATEEZ, Hongjoong contributed to labelmate groups. For xikers' debut album House of Tricky: Doorbell Ringing (2023), he provided lyrics for every track, including "Do or Die," "Homeboy," and "Rockstar," as part of his producing role at KQ Entertainment. In 2024, he co-wrote lyrics for Chungha's "EENIE MEENIE (Feat. ATEEZ Hongjoong)" with Jo Yoon Kyung, blending his rap style into her pop sound. Additional credits for xikers in 2024-2025 include "We Don't Stop" and "Red Sun," bringing his total KOMCA count to 171 by late 2025. These credits demonstrate Hongjoong's versatility, often focusing on lyrics for rap sections while collaborating on composition to shape ATEEZ's signature intense and theatrical style.

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