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Hyundai Genesis

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Hyundai Genesis

The Hyundai Genesis (Korean: 현대 제네시스) is an executive car manufactured and marketed by Hyundai Motor Company over two generations from 2008 until 2016, before it was renamed the Genesis G80. It is a five-passenger, four-door, rear- or all-wheel-drive sedan.

Introduced in concept form at the 2007 New York International Auto Show, and internally designated as the BH model, the Genesis was expected to cost $533 million to develop. Hyundai began marketing the first generation Genesis worldwide (except in Europe) in 2008 as a "premium sports sedan". The second generation Genesis (model DH) debuted in Seoul, Korea in November 2013 followed by the 2014 North American International Auto Show and Toronto Auto Show.

On 4 November 2015, Hyundai announced that the name Genesis and Hyundai's second generation luxury model would move to a new and separate luxury division, Genesis Motor. The Genesis — as a Hyundai model — was replaced in actuality in 2017 when the second generation Hyundai Genesis was renamed the G80. The move followed the model's success in the luxury market, paired with consumer acceptance of the Genesis nameplate.

Introduced in March 2007 as the "Concept Genesis", the sedan was designed by Hyundai as a "progressive interpretation of the modern rear-wheel drive sports sedan". Hyundai conceived the idea for the Genesis in 2003. The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.

Hyundai reportedly benchmarked the BMW 5 Series (E60) sedan during the Genesis' development; the company's press release indicates the Genesis body in white exceeds the BMW in torsional rigidity by 14%. The production Genesis sedan received a five-star crash rating in every category from the National Highway Traffic Safety Administration. Hyundai markets the Genesis as offering "the performance of a BMW 5-Series and the interior packaging of a 7-Series at the price of a 3-Series".

Reviewing the Genesis 4.6 at its US introduction, automotive journalist Dan Neil called the absence of brand emblems at the front of the Genesis "a move that subverts the grammar of luxury".

The Genesis was announced in Seoul and later unveiled at the 2008 North American International Auto Show. The first generation was marketed worldwide except in the European market.

Equipment included a speed-sensitive rack-and-pinion steering, four-wheel disc brakes, multi-link front and 5-link rear suspension; and three engine choices, depending on market: A V8 with weight distribution of 53% front / 47% rear and two V6 engines with 52% front / 48% rear weight distribution.

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