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Genesis Motor
Genesis (Korean: 제네시스, romanized: Jenesiseu) is the luxury vehicle brand of the South Korean vehicle manufacturer Hyundai Motor Company. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, Genesis was announced as an independent brand on 4 November 2015. Its first model, the Genesis G90, was released in 2017. Genesis models are designed in Rüsselsheim, Namyang, and Irvine, and produced in Ulsan.
Genesis was the first luxury division established by a South Korean automaker. The brand entered the United States in 2017 and Europe in 2021. In August 2023, the brand surpassed 1 million units in cumulative sales. In December 2024, the Genesis Magma Racing Team was founded, and at the same time, the brand's first hypercar, the GMR-001, was unveiled.
Hyundai conceived "Concept Genesis" in 2003 and introduced its first model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan". The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles. There was internal debate whether to sell the Genesis as a Hyundai, or to launch a new brand for it, either as a separate retail chain, or through Hyundai dealerships. Hyundai introduced the Genesis as a Hyundai model in 2008 at the North American International Auto Show.
Vice Chairman of Hyundai Motor Group, Chung Eui-sun, who is currently the Chairman of the company, led the entire process of launching the Genesis brand, from the initial planning stage to the recruitment of external personnel and organizational restructuring.
In 2015, Chris Hosford, Hyundai's United States spokesman, cited three main reasons for making Genesis a stand-alone brand: Genesis had already experienced seven successful years in the luxury car market; Genesis ranked among the top three segment sellers; and customers showed an interest in a separate Genesis division.
Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. Genesis launched in the United States in late 2016 with the G80 and G90. In the United States, Genesis vehicles are sold through certain existing Hyundai dealerships, with designated space for Genesis within the showrooms. In May 2021, Genesis launched in the European market alongside the debut of the Genesis G70. Genesis is now being marketed in South Korea, China, the Middle East, Russia, Canada, Australia, the United States, Europe, Japan and the rest of Asia.
The initial Genesis vehicle was marketed in South Korea as the Genesis G90, which is the brand's flagship model. In late 2016, the brand launched in the United States with two models: the G80 (previously sold as the Hyundai Genesis), and G90. On 14 September 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea. The G70 was introduced to the United States market during the 2018 New York Auto Show on 28 March 2018.
In September 2021, Genesis announced its electrification brand vision, which included launching all new vehicles as electric vehicles after 2025; The brand has decided to produce all new vehicles to be launched from 2025 as fuel cell-based or battery-based electric vehicles, and also plans to sell only electric vehicles in its sales network. The brand has established a plan to achieve carbon neutrality by 2035, making net carbon emissions zero by stopping the sale of internal combustion engine vehicles. In August 2024, a revised version of the plan was announced, which included a push for a hybrid transition.
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Genesis Motor
Genesis (Korean: 제네시스, romanized: Jenesiseu) is the luxury vehicle brand of the South Korean vehicle manufacturer Hyundai Motor Company. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, Genesis was announced as an independent brand on 4 November 2015. Its first model, the Genesis G90, was released in 2017. Genesis models are designed in Rüsselsheim, Namyang, and Irvine, and produced in Ulsan.
Genesis was the first luxury division established by a South Korean automaker. The brand entered the United States in 2017 and Europe in 2021. In August 2023, the brand surpassed 1 million units in cumulative sales. In December 2024, the Genesis Magma Racing Team was founded, and at the same time, the brand's first hypercar, the GMR-001, was unveiled.
Hyundai conceived "Concept Genesis" in 2003 and introduced its first model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan". The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles. There was internal debate whether to sell the Genesis as a Hyundai, or to launch a new brand for it, either as a separate retail chain, or through Hyundai dealerships. Hyundai introduced the Genesis as a Hyundai model in 2008 at the North American International Auto Show.
Vice Chairman of Hyundai Motor Group, Chung Eui-sun, who is currently the Chairman of the company, led the entire process of launching the Genesis brand, from the initial planning stage to the recruitment of external personnel and organizational restructuring.
In 2015, Chris Hosford, Hyundai's United States spokesman, cited three main reasons for making Genesis a stand-alone brand: Genesis had already experienced seven successful years in the luxury car market; Genesis ranked among the top three segment sellers; and customers showed an interest in a separate Genesis division.
Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. Genesis launched in the United States in late 2016 with the G80 and G90. In the United States, Genesis vehicles are sold through certain existing Hyundai dealerships, with designated space for Genesis within the showrooms. In May 2021, Genesis launched in the European market alongside the debut of the Genesis G70. Genesis is now being marketed in South Korea, China, the Middle East, Russia, Canada, Australia, the United States, Europe, Japan and the rest of Asia.
The initial Genesis vehicle was marketed in South Korea as the Genesis G90, which is the brand's flagship model. In late 2016, the brand launched in the United States with two models: the G80 (previously sold as the Hyundai Genesis), and G90. On 14 September 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea. The G70 was introduced to the United States market during the 2018 New York Auto Show on 28 March 2018.
In September 2021, Genesis announced its electrification brand vision, which included launching all new vehicles as electric vehicles after 2025; The brand has decided to produce all new vehicles to be launched from 2025 as fuel cell-based or battery-based electric vehicles, and also plans to sell only electric vehicles in its sales network. The brand has established a plan to achieve carbon neutrality by 2035, making net carbon emissions zero by stopping the sale of internal combustion engine vehicles. In August 2024, a revised version of the plan was announced, which included a push for a hybrid transition.