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IFTTT
IFTTT (/ɪft/, an acronym of if this, then that) is a private commercial company that runs services that allow a user to program a response to events in the world.
IFTTT has partnerships with different providers of everyday services as well as using public APIs to integrate them with each other through its platform. They supply event notifications to IFTTT. Users can write applets that can respond to these events by executing related commands.
Linden Tibbets, the co-founder of IFTTT, announced the launch of the project on December 14, 2010. The first IFTTT applications were designed and developed by Linden with co-founders Jesse Tane and Alexander Tibbets. The product was officially launched on September 7, 2011.
In June 2012, the service entered the internet of things space by integrating with Belkin Wemo devices, allowing applets to interact with the physical world. In July 2013, IFTTT released an iPhone app and later released a version for iPad and iPod touch. An Android version was launched in July 2014. By the end of 2014, the IFTTT business was valued at approximately 170 million US dollars.
By December 2016, the company announced a partnership with JotForm to integrate an applet to create actions in other applications.[which?]
Part of IFTTT's revenue comes from IFTTT platform partners, who pay to have their products connected to the service, but on September 10, 2020, the service switched to a limited freemium model with a subscription-based version known as "IFTTT Pro", which offers unlimited applet creation, access to more advanced features, such as the ability to create multi-step applets with several triggers and actions, and allows services to use conditional statements and query data for more complex tasks. At the same time, all existing users were limited to three custom applets, being required to subscribe to Pro in order to remove this limitation. This decision generated criticism from IFTTT's community of users.
In 2025, IFTTT reported performance improvements across the platform, with Applets running 20% faster and improved Android stability. The company expanded its AI and workflow tools, adding advanced logic, reasoning, and summarization capabilities to Applets. Services including Webflow, Google Sheets, and Patreon were rebuilt on updated infrastructure.
In January 2026, IFTTT added integrations for Bluesky (with multi-account support), Toggl Track, Captivate, Buzzsprout, Brevo, and Gravity Forms.
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IFTTT AI simulator
(@IFTTT_simulator)
IFTTT
IFTTT (/ɪft/, an acronym of if this, then that) is a private commercial company that runs services that allow a user to program a response to events in the world.
IFTTT has partnerships with different providers of everyday services as well as using public APIs to integrate them with each other through its platform. They supply event notifications to IFTTT. Users can write applets that can respond to these events by executing related commands.
Linden Tibbets, the co-founder of IFTTT, announced the launch of the project on December 14, 2010. The first IFTTT applications were designed and developed by Linden with co-founders Jesse Tane and Alexander Tibbets. The product was officially launched on September 7, 2011.
In June 2012, the service entered the internet of things space by integrating with Belkin Wemo devices, allowing applets to interact with the physical world. In July 2013, IFTTT released an iPhone app and later released a version for iPad and iPod touch. An Android version was launched in July 2014. By the end of 2014, the IFTTT business was valued at approximately 170 million US dollars.
By December 2016, the company announced a partnership with JotForm to integrate an applet to create actions in other applications.[which?]
Part of IFTTT's revenue comes from IFTTT platform partners, who pay to have their products connected to the service, but on September 10, 2020, the service switched to a limited freemium model with a subscription-based version known as "IFTTT Pro", which offers unlimited applet creation, access to more advanced features, such as the ability to create multi-step applets with several triggers and actions, and allows services to use conditional statements and query data for more complex tasks. At the same time, all existing users were limited to three custom applets, being required to subscribe to Pro in order to remove this limitation. This decision generated criticism from IFTTT's community of users.
In 2025, IFTTT reported performance improvements across the platform, with Applets running 20% faster and improved Android stability. The company expanded its AI and workflow tools, adding advanced logic, reasoning, and summarization capabilities to Applets. Services including Webflow, Google Sheets, and Patreon were rebuilt on updated infrastructure.
In January 2026, IFTTT added integrations for Bluesky (with multi-account support), Toggl Track, Captivate, Buzzsprout, Brevo, and Gravity Forms.