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Brevo, formerly Sendinblue, is a cloud-based software company that provides tools for marketing and relationship marketing.[2] The company was founded in 2012[3] by Armand Thiberge and rebranded as Brevo in 2023, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and SMS messaging and customer relationship management (CRM), and Customer Data Platform (CDP).[4]

Key Information

The company has eight offices globally, which are located in Paris, Delhi, Seattle, Berlin, Sofia, Toronto, New York and Vienna. The headquarters are located in the Paris office, which is also home to the customer service, marketing, product, and technical teams. There are currently 500,000+ customers using Brevo products worldwide. Features offered by Brevo software include A/B testing, report production, contact list management, and email heatmap.[5]

History

[edit]

Brevo was founded in 2012 in Paris, France, under the name Sendinblue, by Armand Thiberge. The company initially focused on providing email marketing and transactional email services for small and medium-sized businesses. The same year, the company opens its first offices in Paris, France and Noida, India. Globally, the company has four offices: Paris, Delhi, Seattle, and Berlin. Sendinblue has over 500,000 active users in 160 countries. It is currently used by 180,000 businesses worldwide.[6]

Sendinblue was chosen as one of 20 startups to watch in 2016 by Forbes magazine.[7]

In October 2020, Brevo raised $160 million in Series B funding, one of the largest rounds for a French tech company at the time. The funding round was led by Bridgepoint, Bpifrance, and BlackRock, with the goal of expanding into new markets and developing additional tools such as CRM and automation features.[8]

In 2023, Sendinblue changed its name to Brevo.[9] Later that year, Brevo acquired mobile app push provider WonderPush and customer data platform (CDP) provider Octolis.[10]

Products

[edit]

Brevo offers a cloud-based platform that combines marketing, sales, and customer relationship tools, primarily targeting small and medium-sized businesses as well as mid-market companies.[11] Its core features include email marketing, SMS campaigns, marketing automation, transactional messaging, live chat, WhatsApp marketing, and a CRM that allows users to store contact data, create and manage deals and tasks, segment audiences, and automate follow-ups.[12]

The platform also includes tools for push notifications (web and mobile) and cloud-based phone communication, introduced through the acquisition of Yodel.io in 2022. Brevo launched an AI-powered writing assistant in 2023 to help generate subject lines and content tailored to different tones and goals [13]

Brevo also offers a Customer Data Platform (CDP) for unified data management and advanced segmentation, as well as a Commerce Suite designed for retail and e-commerce businesses.[14] In 2024, it launched a built-in Loyalty Program tool that enables brands to create and manage customer rewards systems.[15]

The platform integrates with a wide range of third-party applications, including WordPress, Shopify, Salesforce, and WooCommerce, WhatsApp, Instagram, Facebook Messenger, Google Meet, Zoom and more via plug-ins and APIs.[16]

Recognition

[edit]

Brevo has received several industry recognitions for its growth and innovation in digital marketing services. In 2021 and in 2025, it was listed among the "Next40," a French government-backed index highlighting the 40 most promising French tech companies with global potential.[17][18][19]

In 2023, Brevo surpassed $100 million in annual recurring revenue while remaining profitable.[20]

In May 2025, Brevo achieved B Corp certification, with a B Impact Score of 130.5[21][22]

In 2025, Brevo became a unicorn, with a valuation exceeding $1 billion, following a €500 million equity funding round ($583 million). Brevo plans to use these funds to accelerate its growth, invest in artificial intelligence, and expand its presence, particularly in the United States. [23]

References

[edit]
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Brevo

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from Grokipedia
Brevo is a cloud-based (CRM) platform that empowers businesses to engage customers across multiple channels, including , , , and live chat, through tools for , sales, and . Formerly known as Sendinblue, the company was founded in 2012 by Armand Thiberge and rebranded in May 2023 to reflect its evolution from an email-focused service to a comprehensive, all-in-one CRM suite designed for sustainable business growth and fostering human connections. With over 500,000 customers and more than 850 employees worldwide, Brevo serves companies of all sizes, offering accessible pricing including a forever-free plan and emphasizing ethical practices like and diversity. Established initially in France and India, Brevo began as Sendinblue with a mission to democratize digital marketing by providing an intuitive platform for newsletters and email campaigns, addressing the needs of small and medium-sized enterprises. The company rapidly expanded its capabilities through organic development and strategic acquisitions, incorporating features like transactional messaging, advanced automation, and multi-channel communication to meet evolving customer expectations for personalized interactions. In October 2020, as Sendinblue, it secured a landmark $163 million Series B funding round—its second such round totaling $200 million—led by investors including Bridgepoint, Bpifrance, and BlackRock, which fueled international growth, product innovation, and a valuation exceeding $1 billion. In 2025, Brevo was acquired by a consortium including General Atlantic, Oakley Capital, and Ardian in a deal valuing the company at over €1 billion. The 2023 rebranding to Brevo, announced by CEO Armand Thiberge, symbolized the platform's maturation beyond its original email-centric identity, as only a minority of users relied solely on newsletters by then. Derived from "bravo" to evoke celebration of customer achievements, the new branding underscores Brevo's commitment to building long-term relationships in a digital-first world, with enhanced AI-enabled tools for segmentation, , and campaigns. Beyond core functionalities like drag-and-drop builders, / broadcasting, and integrated CRM for , Brevo supports community initiatives through its free Brevo Academy for education and discounted services for NGOs. Brevo's global footprint includes offices across , , and , reflecting its European leadership in digital marketing software while prioritizing corporate responsibility. In 2021, the company signed the Climate Act and began offsetting its carbon emissions, publishing annual reports from 2020 onward, and earned a Silver rating from EcoVadis for sustainable practices. Recognized as a "Great Place to Work" and for gender-inclusive workplaces, Brevo continues to innovate in CRM accessibility, aiming to help businesses thrive amid rapid digital transformation.

History

Founding and Early Development

Brevo, originally known as Sendinblue, was founded in March 2012 by Armand Thiberge and in , , with initial operations extending to . The company emerged with a mission to democratize for small and medium-sized businesses (SMBs) by offering affordable, user-friendly software as an alternative to more expensive enterprise solutions like . Bootstrapped from the outset, Sendinblue emphasized cost-effectiveness and simplicity, allowing SMBs to manage email campaigns without complex setups or high budgets. Early development centered on building a robust email platform, starting with transactional email services for automated, event-triggered communications such as order confirmations and user notifications. The team leveraged engineering resources in , India, alongside headquarters in , to develop and scale the product efficiently. By 2013, Sendinblue expanded into , introducing tools for creating targeted campaigns, segmentation, and workflow automation to help businesses nurture customer relationships. This phase involved overcoming challenges like competing in a market dominated by established players, while maintaining a self-funded model that prioritized and . A key milestone came in 2017 when Sendinblue launched marketing capabilities, broadening its multichannel approach to include text-based communications alongside . By that year, the platform had achieved $10 million in annual recurring revenue, reflecting steady adoption among SMBs worldwide. The company remained bootstrapped until securing its first external of $36 million in September 2017, which supported further international expansion while underscoring its early operational resilience.

Rebranding and Growth Phase

In October 2020, Sendinblue secured $163 million in Series B funding, the largest such round for any all-in-one platform at the time, led by Bridgepoint with participation from , , and Partech reinvesting from the prior Series A. This capital infusion valued the company at a significant scale and fueled accelerated product innovation and international expansion, including substantial hiring in its Seattle office to 32 employees and openings in new markets across and . The funding marked a pivotal shift, enabling Sendinblue to transition from a bootstrapped operation to a high-growth entity focused on global scalability. During the 2020-2023 period, Sendinblue evolved its platform from an email-centric tool to a comprehensive CRM suite, integrating multichannel capabilities such as marketing, workflows, and live chat to support end-to-end . Key enhancements included the addition of transactional features and advanced segmentation by 2021, broadening its appeal beyond newsletters to full for small and medium-sized businesses. Further integrations, such as for bulk campaigns and one-to-one messaging, were rolled out in early 2023, complementing acquisitions like Chatra for live chat functionality. This evolution drove organic growth at a 40% compounded annual rate, with the customer base expanding to over 500,000 businesses across 180 countries by mid-2023. On May 4, 2023, Sendinblue announced its to Brevo, a name derived from "bravo" to symbolize celebration of customer achievements and foster approachable, human-centered interactions in CRM tools. The rebrand underscored the platform's maturation into a versatile suite emphasizing positivity, encouragement, and simplicity, aligning with the needs of diverse users where only 31% relied solely on newsletters. By this point, Brevo had achieved annual recurring revenue exceeding $100 million while maintaining EBITDA positivity, and expanded operations to eight offices worldwide, including (headquarters), , , , , , Bangalore, and , supporting over 700 employees.

Recent Milestones and Acquisitions

In 2023, Brevo expanded its marketing capabilities through strategic acquisitions, including WonderPush for mobile push notifications and , both completed in December. By September 2025, Brevo had completed a total of eleven acquisitions across , the , , and other countries, spanning sectors like software and . Throughout 2024 and 2025, Brevo introduced several AI-powered features to enhance and , including predictive sending for optimized delivery timing, AI-assisted , and segmentation tools launched in December 2024. These innovations supported Brevo's growth, with the customer base surpassing 500,000 globally by the end of 2024. In February 2025, Brevo announced a €50 million over five years to develop AI technologies focused on CRM and , including the launch of an AI Lab for European AI agents. A significant ownership transition occurred in August 2025, when Oakley Capital, , and Armand Thiberge acquired Brevo for an enterprise value exceeding €1 billion, shifting control from previous owner Bridgepoint; the deal received regulatory clearance in October 2025. This acquisition, Brevo's most recent major milestone, was followed by the October 2025 merger with Cohort, further bolstering its business offerings.

Products and Services

Core Marketing Tools

Brevo's core marketing tools center on accessible outbound channels for and , enabling businesses to create, send, and track campaigns without advanced technical expertise. The platform's suite features a drag-and-drop editor that allows users to design professional emails and newsletters using pre-built templates or custom elements, ensuring compatibility across devices. This editor supports , where users can compare variations of subject lines, content, or send times to optimize performance. Segmentation is based on user behavior, such as purchase history, engagement levels, and demographics, allowing targeted messaging through dynamic lists. For SMS marketing, Brevo provides integrations for both promotional campaigns—such as personalized offers to boost engagement—and transactional messages, like order confirmations or shipping updates, delivered via or automation flows. The platform ensures compliance with global regulations, including GDPR for data protection and consent management in the , as well as CAN-SPAM and U.S. SMS rules requiring opt-in verification, organization prefixes, and easy unsubscribe options like "STOP." Campaign management in Brevo revolves around workflows that facilitate drip campaigns, where a series of messages is sent over time based on triggers like sign-ups or inactivity, and lead nurturing sequences to guide prospects through the sales funnel. These tools include built-in to measure key metrics, such as open rates for emails, click-through rates across channels, and conversion tracking to assess ROI. Brief integration with Brevo's CRM allows for data syncing to refine contact lists during campaign setup. Brevo's pricing structure supports scalability with a forever-free plan offering up to 300 emails per day and storage for 100,000 contacts, ideal for small-scale testing without volume restrictions on recipients. Paid tiers begin with the Starter plan at $9 per month for 5,000 monthly emails, scaling upward based on send volume and additional features like increased contacts or credits.

CRM and Automation Features

Brevo's CRM capabilities center on a centralized database that serves as a unified repository for leads and customers, enabling businesses to organize and access contact information efficiently. This supports tagging for quick categorization, custom fields to capture specific data points such as purchase history or preferences, and robust import/export tools compatible with formats like CSV for seamless from other platforms. The CRM component facilitates tracking through drag-and-drop interfaces, allowing users to visualize and manage deals across customizable stages from lead qualification to closure. Deal management includes automated creation and enrichment of contacts using AI, while task handles reminders, follow-ups, and scheduling integrations with calendars to streamline workflows and reduce manual effort. Automation workflows in Brevo enable trigger-based sequences tailored for scenarios like customer onboarding and re-engagement, where actions such as sign-ups or inactivity initiate multi-step processes. These workflows incorporate conditional logic to branch paths based on user behavior, ensuring personalized customer journeys that adapt to individual interactions and boost engagement. Reporting and insights are provided through customizable dashboards in Brevo's tool, which track key performance indicators including ROI from campaigns and calculate (CLV) as the total revenue generated per contact over their relationship with the business. Exportable metrics, such as engagement rates and revenue attribution, allow for detailed analysis and integration with external tools for deeper evaluation.

Communication and AI Integrations

Brevo provides comprehensive multichannel communication capabilities, enabling businesses to engage customers across diverse platforms within a single ecosystem. The platform integrates the Business API, allowing for targeted campaigns and two-way conversations that enhance customer interaction. Live chat functionality is supported through the Conversations tool, facilitating real-time support and queries directly on websites or apps. Following its acquisition of WonderPush in December 2023, Brevo expanded into web and mobile push notifications, delivering instant alerts to users on websites, , and Android devices with reported click-through rates up to 9%. These channels—spanning , , , chat, and push—are unified in the Conversations inbox, centralizing all customer messages for streamlined management and response. Brevo incorporates AI to intelligently augment these communication channels, focusing on optimization and efficiency. AI-driven predictive send times analyze recipient behavior and historical data to determine the most effective delivery moments, thereby increasing open and rates. Content generation tools powered by AI, such as the assistant, enable rapid creation and refinement of personalized messages, subject lines, and campaigns using simple prompts. In February 2025, Brevo committed €50 million over five years to AI , launching an AI Lab in to innovate in , segmentation, and hyper-personalized . The platform's integrations ecosystem broadens its multichannel reach, supporting connections with numerous third-party applications for seamless data flow and automation. Native plugins are available for e-commerce platforms like and content management systems like , automating tasks such as contact syncing and campaign triggers. Through partners like , Brevo connects to over 8,000 apps, while its robust allows for custom development and tailored extensions. Advanced personalization features leverage AI to deliver contextually relevant communications, elevating user engagement. Dynamic content blocks use variables and conditional logic to customize elements like product recommendations or messaging within a single template, adapting in real-time to individual profiles. Behavioral triggers, informed by AI of user actions such as site visits or purchases, initiate timely interactions across channels, fostering higher conversion and retention rates.

Corporate Profile

Leadership and Operations

Brevo's leadership is headed by founder and Armand Thiberge, who established the company in 2012 and continues to guide its strategic direction. The executive team includes Mickael Arias, responsible for global sales and partnerships; Jeremy Cahen, overseeing product development and innovation from the company's early stages; Chief People & Impact Officer Laure Rudelle-Arnaud, focusing on and corporate responsibility; Edouard Celier, managing financial operations; and Chloé de Mont Serrat, driving long-term growth initiatives. In August 2025, a led by Oakley Capital and was granted exclusivity to acquire Brevo in a transaction valuing the company at over €1 billion, with the existing management team, including Thiberge, expected to retain significant involvement and leadership roles. The company's operational headquarters is located in , , at 106 Boulevard Haussmann, serving as the central hub for executive decisions and core functions. Brevo employs over 850 people worldwide, with teams distributed across more than seven offices in key regions, including Noida and Bangalore in , Austin and in the United States, in , in , and in . This structure supports a distributed that spans , , and , enabling efficient collaboration on international projects. Brevo fosters a culture that emphasizes remote and hybrid work options to accommodate its global talent pool, alongside strong diversity initiatives that highlight representation from over 67 nationalities. The organization promotes inclusivity through programs like the Chief People & Impact Officer's oversight of social impact efforts, and it offers , a free online platform providing training courses in to empower both employees and external users. In daily operations, Brevo employs agile development methodologies to facilitate frequent releases and iterative improvements, particularly in and product enhancements. The also integrates into its practices, publishing annual carbon footprint reports since 2020 that cover all three emission scopes and detail offset actions taken in subsequent years.

Funding and Investments

Brevo, originally founded as Sendinblue in 2012, secured its initial external funding through a seed round of approximately $1.6 million in December 2013 from early investors including Kima Ventures and . The company followed this with a of $35 million in March 2017, led by Partech Partners, which supported early product enhancements and market expansion in . These early investments totaled around $37 million, enabling foundational growth before the company's major funding phase. The pivotal funding milestone came in September 2020 with a $160 million Series B round, the largest at the time for a French SaaS company, led by Bridgepoint Development Capital alongside , , and returning investor Partech. This round valued Brevo at approximately $450 million and brought the company's total funding to nearly $200 million across all rounds. The capital was primarily allocated to accelerating product , pursuing strategic acquisitions, and expanding globally to reach over 500,000 customers by 2024. Subsequent investments remained limited, with no major new rounds reported until 2025, allowing Brevo to leverage the 2020 funds for sustained operational scaling. In early 2025, Brevo announced a €50 million investment plan over five years dedicated to advancing its AI capabilities, including the establishment of an AI Lab in to develop automation tools and features. As part of this initiative, Brevo launched its AI Lab in in 2025 to develop AI agents for CRM automation and . This self-funded initiative underscored the company's commitment to innovation amid growing demand for AI-driven CRM solutions. Later that year, in August 2025, a of Oakley Capital and was granted exclusivity to acquire Brevo in a transaction valuing the company at over €1 billion, potentially marking a significant exit for prior investors like Bridgepoint while positioning Brevo for further international growth. Bridgepoint and were expected to retain minority stakes post-acquisition.

Global Reach and Sustainability

Brevo maintains a significant global presence, with its headquarters located in , , and additional offices in key locations across Europe, North America, and Asia, including , ; , ; , ; , ; and Bengaluru, . The company, founded in 2012 with origins in both and , operates in these regions to support its international expansion. Its platform serves over 500,000 customers across more than 180 countries and is available in six languages: English (US and UK variants), French, Italian, Spanish, Portuguese, and German. The customer base primarily consists of small and medium-sized businesses (SMBs) and non-profits, which benefit from Brevo's accessible models, including a free plan that allows up to 300 daily email sends and supports up to 2,000 contacts without requiring a . This free tier has driven widespread adoption among solopreneurs, local businesses, content creators, and organizations with limited resources, enabling them to build online presences and manage customer relationships affordably. In terms of , Brevo has published annual reports for 2020 through 2023, detailing emissions across Scopes 1, 2, and 3 to assess and mitigate its environmental impact. The company offsets its calculated emissions annually and holds a Silver EcoVadis for its sustainable practices, including employee education on environmental responsibility and the development of features like eco-friendly templates. These efforts align with broader commitments, such as signing the Climate Act in 2021, though specific net-zero targets remain focused on ongoing measurement and reduction rather than a fixed timeline. Brevo contributes to social impact through initiatives like Brevo Academy, which offers free online courses in to empower SMBs with essential skills in email campaigns, automation, and . Additionally, the company provides special discounts to non-governmental organizations (NGOs), promoting digital inclusion by making its tools more accessible to non-profits worldwide, including those in emerging markets.

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