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I Robot (album)

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I Robot (album)

I Robot is the second studio album by British rock band the Alan Parsons Project, released on 8 July 1977 by Arista Records. The album draws conceptually on author Isaac Asimov's science fiction Robot stories, exploring philosophical themes regarding artificial intelligence.

The album was intended to be based on the I, Robot stories written by Asimov, and Eric Woolfson spoke with Asimov himself, who was enthusiastic about the idea. As the rights already had been granted to a TV/movie company, the album's title was altered slightly by removing the comma in "I," and the theme and lyrics were made to be more generically about robots rather than to be specific to the Asimov universe. The cover inlay reads: "I Robot... The story of the rise of the machine and the decline of man, which paradoxically coincided with his discovery of the wheel... and a warning that his brief dominance of this planet will probably end, because man tried to create robot in his own image." The title of the final track, "Genesis Ch.1 v.32", follows this theme by implying a continuation to the story of Creation, since the first chapter of Genesis only has 31 verses.

According to the band's website, Paul McCartney unintentionally helped to inspire the song "Some Other Time". When Parsons had asked if McCartney could read a line of poetry for the band's first album in exchange for a favor Parsons had previously done him, McCartney replied by saying; "Some other time Alan, some other time". This gave the band an idea for a song title.

By pure coincidence, the album was released shortly after Star Wars came out in the United States. The group acknowledges that part of the album's success came from it being the only album with a robot on the cover during a time when robots were suddenly "all the rage".

The artwork was created by the English art design group Hipgnosis. The album cover photo features Storm Thorgerson's assistants in the escalator tubes of the circular Terminal 1 building of the Charles de Gaulle Airport outside of Paris. The picture was taken without the permission of the airport management. Over this is superimposed a painting of a robot with a stylised atom for a brain. The robot also appears on the label of the record. The original vinyl release has a gatefold-style cover; the inside spread has the lyrics and a monochrome photograph of Parsons. The pose and angle of the photograph echoes that of the robot on the front cover.

I Robot was not supported by any live performances and instead received a two-phase promotional campaign to promote the album. For the first phase, Parson and Woolfson visited several cities across the United States where they conducted interviews and playbacks of the album with media personnel. The second phase included create-a-robot contests on radio stations and record stores, displays, and what Record World described as a "fact-finding and sight-seeing tour" in Washington, D.C.. The promotional trip to Washington, D.C included an individual dressed in a mechanical suit outside of the White House along with members of record shops, promotional companies, and a local marketing manager for Arista Records. One of the radio show contests was held by WMMS, which offered a video music machine capable of synchronizing light patterns to music playing from a stereo system as the grand prize.

In the UK, I Robot was promoted via a special event at the Royal Festival Hall where 150 were given the opportunity to listen to the album with headphones, which according to Music Week, broke the world record for "the greatest number of headphones linked simultaneously to one sound source."

Three singles were released from the album: "I Wouldn't Want to Be Like You", "Don't Let It Show" and "Day After Day (The Show Must Go On)". The LP track "Breakdown" went into heavy rotation on AOR stations and continues to be played on classic rock radio.

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