Ideogram

An ideogram or ideograph (from Greek idéa 'idea' + gráphō 'to write') is a symbol that is used within a given writing system to represent an idea or concept in a given language. (Ideograms are contrasted with phonograms, which indicate sounds of speech and thus are independent of any particular language.) Some ideograms are more arbitrary than others: some are only meaningful assuming preexisting familiarity with some convention; others more directly resemble their signifieds. Ideograms that represent physical objects by visually illustrating them are called pictograms.

Ideograms are not to be equated with logograms, which represent specific morphemes in a language. In a broad sense, ideograms may form part of a writing system otherwise based on other principles, like the examples above in the phonetic English writing system—while also potentially representing the same idea across several languages, as they do not correspond to a specific spoken word. There may not always be a single way to read a given ideograph. While remaining logograms assigned to morphemes, specific Chinese characters like ⟨中⟩ 'middle' may be classified as ideographs in a narrower sense, given their origin and visual structure.

Pictograms, depending on the definition, are ideograms that represent an idea either through a direct iconic resemblance to what is being referenced, or otherwise more broadly visually represent or illustrate it. In proto-writing systems, pictograms generally comprised most of the available symbols. Their use could also be extended via the rebus principle: for example, the pictorial Dongba symbols without Geba annotation cannot represent the Naxi language, but are used as a mnemonic for the recitation of oral literature. Some systems also use indicatives, which denote abstract concepts. Sometimes, the word ideogram is used to refer exclusively to indicatives, contrasting them with pictograms.

The word ideogram has historically often been used to describe Egyptian hieroglyphs, Sumerian cuneiform, and Chinese characters. However, these symbols represent semantic elements of a language, and not the underlying ideas directly—their use generally requires knowledge of a specific spoken language. Modern scholars refer to these symbols instead as logograms, and generally avoid calling them ideograms. Most logograms include some representation of the pronunciation of the corresponding word in the language, often using the rebus principle. Later systems used selected symbols to represent the sounds of the language, such as the adaptation of the logogram for ʾālep 'ox' as the letter aleph representing the initial glottal stop. However, some logograms still meaningfully depict the meaning of the morpheme they represent visually. Pictograms are shaped like the object that the word refers to, such as an icon of a bull denoting the Semitic word ʾālep 'ox'. Other logograms may visually represent meaning via more abstract techniques.

Many Egyptian hieroglyphs and cuneiform graphs could be used either logographically or phonetically. For example, the Sumerian dingir ⟨𒀭⟩ could represent the word diĝir 'deity', the god An or the word an 'sky'. In Akkadian, the graph ⟨⟩ could represent the stem il- 'deity', the word šamu 'sky', or the syllable an.

While Chinese characters generally function as logograms, three of the six classes in the traditional classification are ideographic (or semantographic) in origin, as they have no phonetic component:

Example of ideograms are the DOT pictograms, a collection of 50 symbols developed during the 1970s by the American Institute of Graphic Arts at the request of the United States Department of Transportation. Initially used to mark airports, the system gradually became more widespread.

Many ideograms only represent ideas by convention. For example, a red octagon only carries the meaning of 'stop' due to the public association and reification of that meaning over time. In the field of semiotics, these are a type of pure sign, a term which also includes symbols using non-graphical media. Modern analysis of Chinese characters reveals that pure signs are as old as the system itself, with prominent examples including the numerals representing numbers larger than four, including ⟨五⟩ 'five', and ⟨八⟩ 'eight'. These do not indicate anything about the quantities they represent visually or phonetically, only conventionally.