Indosiar
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Indosiar

PT Indosiar Visual Mandiri, commonly known as Indosiar, is an Indonesian over-the-air television broadcaster, established on 19 July 1991 with an official launch on 11 January 1995. It has been owned by Emtek since 2011, and operated under Emtek's subsidiary, Surya Citra Media (SCM; owner of SCTV) since May 2013, with the network's original owner, Indosiar Karya Media, absorbed into SCM. The name Indosiar is derived from two words, namely Indonesia and siar, which comes from the Indonesian word siaran, meaning 'broadcasting'.

In September 2008 it reported an audience share of 16.2% of viewers, which shrank to 11.6% in December 2009. Indosiar broadcasts Indonesian association football matches such as BRI Liga 1 games, and the Indonesia President's Cup, as well as other world sports broadcasts.

Indosiar currently[when?] uses 16:9 as the main aspect ratio for both HD and SD TV, replacing 4:3 for SDTV from 30 November 2021 and following the launch of an HDTV service in May 2017. The network also has had DVB-T2 nationwide broadcast feeds on an encrypted-transponder using the Telkom-4 satellite since 2021.

Its broadcast tower, the 395 m (1,296 ft) tall Indosiar Television Tower, located in West Jakarta, is the tallest structure in Indonesia and was[when?] the eighth tallest in the world.[citation needed]

Salim Group's interest in the broadcasting industry began when the Indonesian government issued a permit for RCTI to be established as the first commercial TV broadcaster in Indonesia in 1989.

A joint venture between Salim Group and the Semarang newspaper Suara Merdeka was created to build a local TV station, under the name Merdeka Citra Televisi Indonesia (MCTI). The establishment permit for MCTI was issued on 21 August 1991, with 60% of the shares controlled by Salim and 40% by Suara Merdeka. Salim then collaborated with Television Broadcasts Limited (TVB) of Hong Kong which was placed at the MCTI head office in Semarang. In addition, Salim also planned to build another TV station in Batam, in collaboration with the Ramako Group (owned by Bambang Nuryatno Rachmadi) called Ramako Indotelevisi (RIT TV). The establishment of two local TV stations was due to government regulations at the time only allowing one commercial TV station in each region.

However, Salim later decided to change its approach by establishing a national private TV station. During lobbying efforts in Europe, Anthony Salim proposed the creation of a TV network focused on economic issues, particularly rural economics, in discussions with President Soeharto. At the same time, another proposal emerged from Eko Supardjo Rustam (the son of former Central Java Governor Soepardjo Rustam) and the Minister of Home Affairs. They envisioned a TV station based in Central Java that would highlight Javanese culture. Soeharto ultimately decided to merge both ideas into a single company, PT Indosiar Visual Mandiri. The station was designed to broadcast programs centered on rural economics and cultural themes. It was officially established on 19 July 1991 and received its broadcasting licence on 18 June 1992.

Because it was assigned the specific purpose of broadcasting rural cultural and economic programs, Indosiar initially had the status of an SPTSK (Stasiun Penyiaran Televisi Swasta Khusus) or Special Private Television Broadcasting Station. This status allowed it to broadcast nationally, unlike other private TV stations which were only allowed to broadcast locally. On 30 January 1993 and before broadcasts officially commenced, Indosiar and the other four private TV stations at the time (RCTI, SCTV, TPI and ANTV) were allowed to broadcast with a different status: SPTSU (Stasiun Penyiaran Televisi Swasta Umum), or General Private Television Broadcasting Station. For the TV stations (other than TPI[further explanation needed]), this status allowed them to broadcast nationally. For Indosiar, it freed the network from the obligation to air specific programs tied to its SPTSK status and this flexibility enabled the network to focus on entertainment programming from the beginning of its broadcasts.

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