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Internet rap
Internet rap (originally known as blog rap) is a style of hip-hop that emerged in the late 2000s, initially spreading through the online blogosphere, and early social media platforms like Myspace and later Tumblr, as well as mixtape-sharing site DatPiff.
Internet rap encompasses various online microgenres, and aesthetics that are deeply intertwined with internet culture, memes, and digital communities. Unlike traditional hip-hop, internet rap is characterized by music primarily influenced by the internet and born out of online communities. Artists often favor online music distribution platforms such as SoundCloud, with songs frequently promoted and shared through streaming services like YouTube, TikTok, and Instagram.
Though many internet rappers achieve mainstream success, artists within this label have been described as alternative or underground rap. The scene was originally based primarily on trap music but later gave rise to several microgenres and internet subcultures.
During the mid-to late 1990s, Canibus became the first rapper to make references to the internet in hip-hop. On the track "DJ Clue Freestyle" released in 1997, Canibus stated, "I'll battle you on the net, I'll battle you in the flesh." He later created his own website, known as "www.canibus.com", which was promoted alongside his debut album Can-I-Bus in 1998. In 2002, he launched "MicClub.net", named after his second album Mic Club: The Curriculum, where he shared music, lyrics, and interacted with his fans, which made him one of the earliest rappers to own a personal website and use the internet as a creative and promotional platform.
In 1998, Florida rapper Trick Daddy also made reference to the internet and its visual aesthetics, with the release of his album www.thug.com, which was the URL of his official website.
In the late 2000s, influential rappers like Lil Wayne and Soulja Boy were the first to embrace social media, with the latter being credited as the first rapper to have a Twitter account. Wayne and Soulja Boy helped redefine hip-hop through their approaches to online distribution, as their popularity grew largely from freely sharing songs through online music videos, demonstrating to the hip hop music industry that uploading your songs for free on the internet could effectively build a fan base and generate profit, which was an unpopular idea at the time. Writer Kyle Kramer of Vice, stated:
[...] the lawlessness of the internet matched the disorder of Wayne’s music and the frenzy with which he was working. He was incredible precisely because he wasn’t following a formula for success, because his best verse might be a throwaway two-minute freestyle over someone else’s beat. Just like hip-hop had done in its earliest years, just as the internet itself seemed to do, Lil Wayne in 2007 promised creativity unbounded by any rules.
Internet rap music was originally referred to as "blog rap" due to hip-hop artists in the 2000s primarily distributing their music through the early online blogosphere, artists in other genres would also proliferate through blogs which led to the emergence of early online music scenes like blog rock and bloghouse. Early internet rappers operated primarily on the early social media platform Myspace as well as mixtape-sharing site DatPiff, which became an influential hub for the movement. Artists like Soulja Boy drew influence from early 2000s hip-hop subgenres such as crunk and snap rap. Artists such as Asher Roth, B.o.B, Kid Cudi, Mickey Factz, Wale, and Charles Hamilton who released music and gained attention primarily through music blogs stood out amongst their contemporaries.
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Internet rap
Internet rap (originally known as blog rap) is a style of hip-hop that emerged in the late 2000s, initially spreading through the online blogosphere, and early social media platforms like Myspace and later Tumblr, as well as mixtape-sharing site DatPiff.
Internet rap encompasses various online microgenres, and aesthetics that are deeply intertwined with internet culture, memes, and digital communities. Unlike traditional hip-hop, internet rap is characterized by music primarily influenced by the internet and born out of online communities. Artists often favor online music distribution platforms such as SoundCloud, with songs frequently promoted and shared through streaming services like YouTube, TikTok, and Instagram.
Though many internet rappers achieve mainstream success, artists within this label have been described as alternative or underground rap. The scene was originally based primarily on trap music but later gave rise to several microgenres and internet subcultures.
During the mid-to late 1990s, Canibus became the first rapper to make references to the internet in hip-hop. On the track "DJ Clue Freestyle" released in 1997, Canibus stated, "I'll battle you on the net, I'll battle you in the flesh." He later created his own website, known as "www.canibus.com", which was promoted alongside his debut album Can-I-Bus in 1998. In 2002, he launched "MicClub.net", named after his second album Mic Club: The Curriculum, where he shared music, lyrics, and interacted with his fans, which made him one of the earliest rappers to own a personal website and use the internet as a creative and promotional platform.
In 1998, Florida rapper Trick Daddy also made reference to the internet and its visual aesthetics, with the release of his album www.thug.com, which was the URL of his official website.
In the late 2000s, influential rappers like Lil Wayne and Soulja Boy were the first to embrace social media, with the latter being credited as the first rapper to have a Twitter account. Wayne and Soulja Boy helped redefine hip-hop through their approaches to online distribution, as their popularity grew largely from freely sharing songs through online music videos, demonstrating to the hip hop music industry that uploading your songs for free on the internet could effectively build a fan base and generate profit, which was an unpopular idea at the time. Writer Kyle Kramer of Vice, stated:
[...] the lawlessness of the internet matched the disorder of Wayne’s music and the frenzy with which he was working. He was incredible precisely because he wasn’t following a formula for success, because his best verse might be a throwaway two-minute freestyle over someone else’s beat. Just like hip-hop had done in its earliest years, just as the internet itself seemed to do, Lil Wayne in 2007 promised creativity unbounded by any rules.
Internet rap music was originally referred to as "blog rap" due to hip-hop artists in the 2000s primarily distributing their music through the early online blogosphere, artists in other genres would also proliferate through blogs which led to the emergence of early online music scenes like blog rock and bloghouse. Early internet rappers operated primarily on the early social media platform Myspace as well as mixtape-sharing site DatPiff, which became an influential hub for the movement. Artists like Soulja Boy drew influence from early 2000s hip-hop subgenres such as crunk and snap rap. Artists such as Asher Roth, B.o.B, Kid Cudi, Mickey Factz, Wale, and Charles Hamilton who released music and gained attention primarily through music blogs stood out amongst their contemporaries.