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Underground hip-hop
Underground hip-hop (also known as underground rap) is a scene and style of hip-hop music that is defined as being countercultural in nature, existing outside of and in contrast to the sounds, style and aesthetics of mainstream hip-hop. Despite this, underground artists have often reached widespread success and popularity through internet virality, critical acclaim, or appearances on the Billboard charts.
Originally associated with conscious, experimental and progressive rap, the term later shifted to refer to several trap-descendant internet rap scenes and music that emerged during the late 2000s and 2010s.
Although hip-hop originally emerged from New York's underground music scene during the early 1970s, by the end of the decade, the genre began to gain wider commercial success and mainstream attention through the prominence of disco-rap, which prompted early underground artists to explore more experimental approaches to their work. In 1983, Rammellzee and K-Rob released the single "Beat Bop", which was produced and arranged by Jean-Michel Basquiat. Though it remained largely underground, the track was later described as a blueprint for the "apocalyptic, witty, and experimental" style of later experimental hip-hop artists such as Antipop Consortium and El-P.
By the late 1980s, as hip hop became more prominent, young artists began to create and release music independently, as many were unable to obtain record deals. The Stretch Armstrong and Bobbito Show, a radio show that was broadcast on WKCR (and later WQHT), which ran from 1990 to 1999, became well known for welcoming unsigned artists on to the show to freestyle a verse, which resulted in wider publicity and possibly even a record deal for that artist. Subsequently, underground hip-hop artists such as Jedi Mind Tricks, Kool Keith, B. Dolan, Diabolic, Immortal Technique, Insane Clown Posse, Del the Funky Homosapien, and Hieroglyphics later emerged, incorporating lo-fi production techniques and conscious lyricism. By the late 1990s, progressive rap acts such as Black Star and Juggaknots became notable in the scene, alongside traditional underground hip-hop artists like Aesop Rock, Artifacts, People Under the Stairs,CunninLynguists, and Rob Sonic.
By the early 2000s, artists such as MF Doom, Edan, Clouddead, Dälek and Madlib, gained wider notoriety, which brought the underground scene to wider audiences as well as contributed to the wider proliferation of the sound, style and aesthetics that would become associated with underground hip-hop.
During the late 2000s, young artists began leveraging the internet to promote their independently released music through online social media platforms like Myspace and the music distribution website DatPiff. Through these channels, California-based rapper Lil B, and producer Clams Casino have been credited with pioneering the trap-based subgenre cloud rap, which became a staple and major influence of what will later be defined as "internet rap", a categorization of hip hop artists with sounds and communities that were developed from and alongside internet culture. As internet rap began to gain more traction, specifically due to the increasing popularity of audio streaming service SoundCloud, underground hip hop began to shift away from conscious lyricism and traditional hip-hop instrumentals and more towards trap subgenres.
Despite this shift, artists such as Zelooperz, Mach-Hommy, Billy Woods, Ka, Elucid, Earl Sweatshirt, the Alchemist and collective Armand Hammer continued releasing music with the traditional underground sound, building on traditional hip-hop production and an emphasis on conscious or abstract lyricism. Contemporaneous non-trap based developments in online underground rap during this period, included experimental and industrial hip-hop artists such as Death Grips, JPEGMAFIA, Clipping and Injury Reserve.
In 2012, Black Kray's Goth Money alongside Wicca Phase's GothBoiClique and cloud rap pioneer Bones, would later draw influences from witch house, subsequently leading to the development of emo rap. Additionally, Kray's early collaborations with Working on Dying contributed to the development of tread music. By 2013, Swedish cloud rap artist Yung Lean's track Ginseng Strip 2002 went viral online, influencing a new generation of underground internet rappers. The Swedish online rap collective Drain Gang, consisting of Bladee, Ecco2K, Thaiboy Digital, and Whitearmor, further influenced the development of underground online rap music.
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Underground hip-hop
Underground hip-hop (also known as underground rap) is a scene and style of hip-hop music that is defined as being countercultural in nature, existing outside of and in contrast to the sounds, style and aesthetics of mainstream hip-hop. Despite this, underground artists have often reached widespread success and popularity through internet virality, critical acclaim, or appearances on the Billboard charts.
Originally associated with conscious, experimental and progressive rap, the term later shifted to refer to several trap-descendant internet rap scenes and music that emerged during the late 2000s and 2010s.
Although hip-hop originally emerged from New York's underground music scene during the early 1970s, by the end of the decade, the genre began to gain wider commercial success and mainstream attention through the prominence of disco-rap, which prompted early underground artists to explore more experimental approaches to their work. In 1983, Rammellzee and K-Rob released the single "Beat Bop", which was produced and arranged by Jean-Michel Basquiat. Though it remained largely underground, the track was later described as a blueprint for the "apocalyptic, witty, and experimental" style of later experimental hip-hop artists such as Antipop Consortium and El-P.
By the late 1980s, as hip hop became more prominent, young artists began to create and release music independently, as many were unable to obtain record deals. The Stretch Armstrong and Bobbito Show, a radio show that was broadcast on WKCR (and later WQHT), which ran from 1990 to 1999, became well known for welcoming unsigned artists on to the show to freestyle a verse, which resulted in wider publicity and possibly even a record deal for that artist. Subsequently, underground hip-hop artists such as Jedi Mind Tricks, Kool Keith, B. Dolan, Diabolic, Immortal Technique, Insane Clown Posse, Del the Funky Homosapien, and Hieroglyphics later emerged, incorporating lo-fi production techniques and conscious lyricism. By the late 1990s, progressive rap acts such as Black Star and Juggaknots became notable in the scene, alongside traditional underground hip-hop artists like Aesop Rock, Artifacts, People Under the Stairs,CunninLynguists, and Rob Sonic.
By the early 2000s, artists such as MF Doom, Edan, Clouddead, Dälek and Madlib, gained wider notoriety, which brought the underground scene to wider audiences as well as contributed to the wider proliferation of the sound, style and aesthetics that would become associated with underground hip-hop.
During the late 2000s, young artists began leveraging the internet to promote their independently released music through online social media platforms like Myspace and the music distribution website DatPiff. Through these channels, California-based rapper Lil B, and producer Clams Casino have been credited with pioneering the trap-based subgenre cloud rap, which became a staple and major influence of what will later be defined as "internet rap", a categorization of hip hop artists with sounds and communities that were developed from and alongside internet culture. As internet rap began to gain more traction, specifically due to the increasing popularity of audio streaming service SoundCloud, underground hip hop began to shift away from conscious lyricism and traditional hip-hop instrumentals and more towards trap subgenres.
Despite this shift, artists such as Zelooperz, Mach-Hommy, Billy Woods, Ka, Elucid, Earl Sweatshirt, the Alchemist and collective Armand Hammer continued releasing music with the traditional underground sound, building on traditional hip-hop production and an emphasis on conscious or abstract lyricism. Contemporaneous non-trap based developments in online underground rap during this period, included experimental and industrial hip-hop artists such as Death Grips, JPEGMAFIA, Clipping and Injury Reserve.
In 2012, Black Kray's Goth Money alongside Wicca Phase's GothBoiClique and cloud rap pioneer Bones, would later draw influences from witch house, subsequently leading to the development of emo rap. Additionally, Kray's early collaborations with Working on Dying contributed to the development of tread music. By 2013, Swedish cloud rap artist Yung Lean's track Ginseng Strip 2002 went viral online, influencing a new generation of underground internet rappers. The Swedish online rap collective Drain Gang, consisting of Bladee, Ecco2K, Thaiboy Digital, and Whitearmor, further influenced the development of underground online rap music.