Irn-Bru

Irn-Bru (/ˌaɪərn ˈbruː/ "iron brew", Scots: [ˌəirənˈbruː]) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" after Scotch whisky. Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.

The flavour of Irn-Bru is known to be difficult to describe, a fact that has even been used in the manufacturers' advertising. Public surveys have turned up words such as Tutti Frutti, bubble gum, cream soda, and even an undertone of iron or rust that has been referred to as 'girders'.

Originally selling it as Iron Brew, the drink's makers, A.G. Barr, were forced to change the name of the drink in 1946 following a change in the law that stipulated that the marketing of products be "literally true". As the drink did not contain much iron, nor was it brewed, the passage of this legislation led the company to change the product's name to the presently used Irn-Bru. Irn-Bru has long been the most popularly consumed soft drink in Scotland, consistently beating rivals such as Coca-Cola, Pepsi and Fanta, and reportedly sells 20 cans every second throughout Scotland. Irn-Bru is sold in a number of international food and drink markets, including countries such as the Netherlands, Spain, Belgium, Malta, certain countries of the African continent, the Middle East, and North America.

Irn-Bru is known for its bright orange colour and unique flavour. As of 1999, it contained 0.002% of ammonium ferric citrate, sugar, 32 flavouring agents including caffeine and quinine (but not in Australia), and two controversial colourings (Sunset Yellow FCF E110 and Ponceau 4R E124). On 27 January 2010, soft-drink manufacturer A.G. Barr agreed to a Food Standards Agency voluntary ban on these two colourings although no date was set for their replacement.

After lobbying by First Minister of Scotland Alex Salmond, a proposed restriction of Sunset Yellow to 10 mg/litre was eased to 20 mg/litre in 2011 – the same amount present in Irn-Bru. As of August 2024, Irn-Bru still contains these colourings.

The first Iron Brew drink was produced by the Maas & Waldstein chemicals company of New York in 1889 under the name IRONBREW. The drink was popular across North America and was widely copied. A similar beverage was launched in 1898 by London essence firm Stevenson & Howell that supplied soft drinks manufacturers in the UK and colonies. Many local bottlers around the UK began selling their own version of the beverage.

Despite the official launch date for Barr's Iron Brew being given as 1901, the firms AG Barr & Co (Glasgow) and Robert Barr (Falkirk) jointly launched their own Iron Brew drink at least two years earlier, according to a document in the firm's archives which indicates that the drink was already enjoying strong sales by May 1899. The strongman image which Barr's adopted for their bottle labels and advertising had been trademarked by the firm Stevenson & Howell in 1898. Barr's ordered their labels directly from Stevenson & Howell, which also sold Barr's many of the individual flavours with which they mixed their own drinks. An advertisement for Barr's Iron Brew dated 1900 featuring the original strongman label can be found in Falkirk's Local History Archives.

Barr's trademark application for the brand name Irn-Bru dates from July 1946 when the drink was still off sale because of wartime regulations. The firm first commercialised their drink using this new name in 1948 once government SDI consolidation of the soft drinks industry had ended. The name change followed the introduction of new labelling restrictions which cracked down on spurious health claims and introduced minimum standards for drinks claiming to contain minerals such as iron. However, according to Robert Barr OBE (chairman 1947–1978), there was also a commercial rationale behind the unusual spelling. "Iron Brew" had come to be understood as a generic product category in the UK, whereas adopting the name "Irn-Bru" allowed the firm to have a legally protected brand identity that would enable the firm to benefit from the popularity of their wartime "Adventures of Ba-Bru" comic strip advertising. (The "Iron Brew" name has continued to be used for many versions of the drink sold by rival manufacturers.)