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J. Peterman Company
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J. Peterman Company
The J. Peterman Company is an American retail company that sells clothing, fashion accessories, and furniture primarily through catalogs and the Internet. It was founded by John Peterman in 1987 and has its headquarters in Blue Ash, Ohio.
The J. Peterman Company was founded in 1987 by John Peterman, an entrepreneur who was formerly a minor league baseball player. In 1986, John Peterman bought a cowboy duster in Wyoming and received multiple compliments when he wore it. He and his friend Don Staley decided to write an ad copy to sell a few thousand coats. Don Staley wrote the copy and they published the ad in The New Yorker in 1987. They sold 70 coats through the ad. Along with the horseman's duster, the J. Peterman Company was started with $500 out of John Peterman's pocket and an unsecured loan of $20,000.
In 1988, the J. Peterman Company published its first catalog. It offered distinctive lifestyle merchandise (including reproductions of antique clothing and clothing worn in specific films) portrayed in a distinctive way. Products were illustrated with black and white drawings, and described in a literary style, often at considerable length:
"When a man puts on this authentic French farmer's shirt he may very well find that his hands look bigger … Is that woman over there giving him the eye and nodding toward the haystack? Yes, and he knows what to do."
— French Farmer Shirt
"Thos. Jefferson disliked stuffy people, stuffy houses, stuffy societies. So he changed a few things. Law. Gardening. Government. Architecture. Of the thousand castles, mansions, chateaux you can walk through today, only Monticello, only Jefferson's own mansion, makes you feel so comfortable you want to live in it. I think you will feel the same about his 18th-century shirt. Classic. Simple. Livable."
— The J. Peterman Shirt
"Enter the new woman: rebellious, out there, living life on her own terms… Feels like a whisper in silky crinkly georgette. Which could be the only thing about it that whispers…"
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J. Peterman Company
The J. Peterman Company is an American retail company that sells clothing, fashion accessories, and furniture primarily through catalogs and the Internet. It was founded by John Peterman in 1987 and has its headquarters in Blue Ash, Ohio.
The J. Peterman Company was founded in 1987 by John Peterman, an entrepreneur who was formerly a minor league baseball player. In 1986, John Peterman bought a cowboy duster in Wyoming and received multiple compliments when he wore it. He and his friend Don Staley decided to write an ad copy to sell a few thousand coats. Don Staley wrote the copy and they published the ad in The New Yorker in 1987. They sold 70 coats through the ad. Along with the horseman's duster, the J. Peterman Company was started with $500 out of John Peterman's pocket and an unsecured loan of $20,000.
In 1988, the J. Peterman Company published its first catalog. It offered distinctive lifestyle merchandise (including reproductions of antique clothing and clothing worn in specific films) portrayed in a distinctive way. Products were illustrated with black and white drawings, and described in a literary style, often at considerable length:
"When a man puts on this authentic French farmer's shirt he may very well find that his hands look bigger … Is that woman over there giving him the eye and nodding toward the haystack? Yes, and he knows what to do."
— French Farmer Shirt
"Thos. Jefferson disliked stuffy people, stuffy houses, stuffy societies. So he changed a few things. Law. Gardening. Government. Architecture. Of the thousand castles, mansions, chateaux you can walk through today, only Monticello, only Jefferson's own mansion, makes you feel so comfortable you want to live in it. I think you will feel the same about his 18th-century shirt. Classic. Simple. Livable."
— The J. Peterman Shirt
"Enter the new woman: rebellious, out there, living life on her own terms… Feels like a whisper in silky crinkly georgette. Which could be the only thing about it that whispers…"