Dyson launches the Contrarotator washing machine, featuring two drums rotating in opposite directions. While innovative, it was ultimately discontinued due to cost and complexity.

Dyson introduces the Air Multiplier fan, a bladeless fan using Air Amplifier technology. This becomes a successful and iconic product.

Dyson launches the Supersonic hair dryer, featuring a powerful digital motor and intelligent heat control, quickly gaining popularity in the beauty industry.

The Dyson Airwrap Styler is released. Utilises the Coanda effect to curl, wave, smooth and dry hair.

Dyson announces a project to develop an electric vehicle, investing billions of pounds. However, the project is ultimately cancelled in 2019 due to its lack of commercial viability.

Dyson continues to invest heavily in robotics research, aiming to develop autonomous household robots.