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James Hoffmann
James Alexander Hoffmann (born 1979/1980) is an English barista, YouTuber, entrepreneur, coffee consultant, and author. Hoffmann first came to prominence after winning the World Barista Championship in 2007 and has since been credited as a pioneer of Britain's third-wave coffee movement. Hoffmann has published three books, including The World Atlas of Coffee, amassed a significant following on YouTube, started several businesses, including the specialty coffee roaster Square Mile Coffee Roasters, and consulted for several coffee ventures.
Born in Stafford, Staffordshire, Hoffmann grew up in the Lake District in North West England. He is a graduate of Durham University.
In 2003, Hoffmann released an EP under the stage name "King Seven" which featured "bell chimes, panned-and-swirling acoustic guitars and careful, sometimes glitchy, percussion choices." He also worked as a croupier in a Leeds casino and in the wine industry before entering the coffee industry.
One of Hoffmann's first jobs after joining the coffee industry in the early 2000s was working as an espresso machine salesman for Gaggia in the high-end department store Selfridges. While working there, a chance encounter with a television producer led to him featuring on Trick or Treat, hosted by Derren Brown. In 2004, Hoffmann started his popular blog "Jimseven". Hoffmann later moved to another espresso machine manufacturer, La Spaziale, as the national training manager for the UK.
Hoffmann first started competing in the UK Barista Championship in 2005, winning the competition in 2006 and qualifying to compete in the World Barista Championship (WBC). He placed fifth at the WBC in 2006. He became the UK Barista Champion again in 2007 before becoming the World Barista Champion in Tokyo in 2007. His winning signature drink involved a "flavour marriage" of tobacco and almonds. Since becoming the World Barista Champion, Hoffmann has come to be regarded as a pioneer in the third-wave coffee movement in the UK, with The Globe and Mail describing him as "the godfather of London's coffee revolution".
After leaving his job at La Spaziale in May 2007, Hoffmann co-founded Square Mile Coffee Roasters with his business partner Anette Moldvaer in 2008, a London-based specialty coffee company and roaster. It was one of the first wholesale specialty coffee companies in London, and later became the largest. The 2008 World Barista champion, Stephen Morrissey, was sponsored by Square Mile, and in 2009 the winning beans also came from Square Mile. The company was based in Cambridge Heath in 2009 and Hackney by June 2014, before moving to their current location in Walthamstow in late 2018.
With his business partner Tim Williams, Hoffmann temporarily opened a coffee bar called "Penny University" in 2010 through Square Mile. The café was open in Shoreditch from May 22 to July 30 and featured no espresso drinks, opting to serve Hario V60 pour overs, flannel drip, and siphon coffee. Square Mile took over Prufrock Coffee, a café in London, in 2017.
Square Mile hosted the 2010 World AeroPress Championships, which took place alongside the 2010 World Barista Championship in London, and the 2015 English Aeropress Championships. Hoffmann competed in the 2010 Aeropress Championship.
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James Hoffmann
James Alexander Hoffmann (born 1979/1980) is an English barista, YouTuber, entrepreneur, coffee consultant, and author. Hoffmann first came to prominence after winning the World Barista Championship in 2007 and has since been credited as a pioneer of Britain's third-wave coffee movement. Hoffmann has published three books, including The World Atlas of Coffee, amassed a significant following on YouTube, started several businesses, including the specialty coffee roaster Square Mile Coffee Roasters, and consulted for several coffee ventures.
Born in Stafford, Staffordshire, Hoffmann grew up in the Lake District in North West England. He is a graduate of Durham University.
In 2003, Hoffmann released an EP under the stage name "King Seven" which featured "bell chimes, panned-and-swirling acoustic guitars and careful, sometimes glitchy, percussion choices." He also worked as a croupier in a Leeds casino and in the wine industry before entering the coffee industry.
One of Hoffmann's first jobs after joining the coffee industry in the early 2000s was working as an espresso machine salesman for Gaggia in the high-end department store Selfridges. While working there, a chance encounter with a television producer led to him featuring on Trick or Treat, hosted by Derren Brown. In 2004, Hoffmann started his popular blog "Jimseven". Hoffmann later moved to another espresso machine manufacturer, La Spaziale, as the national training manager for the UK.
Hoffmann first started competing in the UK Barista Championship in 2005, winning the competition in 2006 and qualifying to compete in the World Barista Championship (WBC). He placed fifth at the WBC in 2006. He became the UK Barista Champion again in 2007 before becoming the World Barista Champion in Tokyo in 2007. His winning signature drink involved a "flavour marriage" of tobacco and almonds. Since becoming the World Barista Champion, Hoffmann has come to be regarded as a pioneer in the third-wave coffee movement in the UK, with The Globe and Mail describing him as "the godfather of London's coffee revolution".
After leaving his job at La Spaziale in May 2007, Hoffmann co-founded Square Mile Coffee Roasters with his business partner Anette Moldvaer in 2008, a London-based specialty coffee company and roaster. It was one of the first wholesale specialty coffee companies in London, and later became the largest. The 2008 World Barista champion, Stephen Morrissey, was sponsored by Square Mile, and in 2009 the winning beans also came from Square Mile. The company was based in Cambridge Heath in 2009 and Hackney by June 2014, before moving to their current location in Walthamstow in late 2018.
With his business partner Tim Williams, Hoffmann temporarily opened a coffee bar called "Penny University" in 2010 through Square Mile. The café was open in Shoreditch from May 22 to July 30 and featured no espresso drinks, opting to serve Hario V60 pour overs, flannel drip, and siphon coffee. Square Mile took over Prufrock Coffee, a café in London, in 2017.
Square Mile hosted the 2010 World AeroPress Championships, which took place alongside the 2010 World Barista Championship in London, and the 2015 English Aeropress Championships. Hoffmann competed in the 2010 Aeropress Championship.