Joani Blank co-founded Good Vibrations, a sex toy store in San Francisco that quickly became known for its sex-positive approach, educational resources, and focus on female pleasure. It was unique in its commitment to providing accurate information and a welcoming environment.

Joani Blank played a vital role in creating educational materials for Good Vibrations, including pamphlets, workshops, and eventually videos. These materials were groundbreaking for their candor, inclusivity, and focus on pleasure.

Through Good Vibrations and her writings, Joani Blank became a prominent advocate for sex-positive values, emphasizing consent, communication, and the right to sexual pleasure for all individuals. She helped normalize conversations about sexuality and challenged traditional taboos.

Even in the later years of her involvement with Good Vibrations, Joani continued to be an advocate for sex positivity, sexual education and safe sex practices.