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John Gore Organization

The John Gore Organization (JGO), formerly known as Key Brand Entertainment (KBE), is a producer and distributor of live theater in North America, as well as an e-commerce company, focused on theater. KBE was founded in the UK in 2004 by 14-time Tony Award-winning Producer John Gore who is the company's Chairman, CEO and Owner.

The company is a successor to a number of theatrical production and distribution companies acquired through acquisition or merger. These include: Livent, Clear Channel Entertainment, PACE Theatrical Group, Magicworks, and others. As such it retains interests in numerous Broadway productions and various related rights. The company was amalgamated into Broadway Across America under Clear Channel Communication's ownership.

Broadway Across America became a business unit of Live Nation, Inc. following the spin-off of Live Nation from Clear Channel Communications on December 25, 2005. Clear Channel had acquired the assets of SFX Entertainment, which was owned primarily by Robert F.X. Sillerman, and principally consisted of live concert venues and amphitheaters devoted primarily to rock music in February 2000.

SFX Entertainment, in turn, was founded by Sillerman in order to "roll up" businesses associated with live entertainment, principally rock music. He began by acquiring Delsner/Slater Concerts in 1996 and a number of acquisitions followed rapidly thereafter. Sillerman's entry into theater began with the acquisition of PACE Theatrical Group in October 1997. In September 1998, SFX acquired Magicworks Entertainment, Inc. This Miami-based company promoted concerts and managed touring events such as magician David Copperfield and musicals Jekyll & Hyde and Evita. It had been a partner of PACE unit PACE Theatricals for some time. PACE, in turn, was controlled by Texas-based theater veteran Allen Becker. Also acquired was production company American Artists, which controlled several theaters in the Boston area including the historic Colonial Theater. Magicworks had been controlled by Lee D. Marshall and Joe Marsh (Lee and Marsh later reunited in the company Magic Arts & Entertainment). The summer of 1999 saw court approval granted for a purchase of the bankrupt Livent (then controlled by Canadian entrepreneur Garth Drabinsky and CAA founder Mike Ovitz), a deal that had been initiated a year earlier. Livent, once one of the premier theatrical production companies, owned such touring shows as Ragtime and Fosse, as well as a number of venues in Canada and the United States. Its bankruptcy had been attributed to widespread accounting fraud. In early 2000 SFX acquired Jujamcyn Productions of Minneapolis, a touring theatrical production company. SFX already owned half of Jujamcyn, acquired through PACE Entertainment.

On December 16, 2010, Key Brand completed the acquisition of Theater Direct International from Hollywood Media Corp. for an announced price of US$43.1 million (equivalent to $60.3 million in 2024) in cash and other consideration, Theater Direct owned and operated the content-driven e-commerce websites Broadway.com, Theater.com, Theatre.com, and Theatre.co.uk. In May 2012, Key Brand completed the acquisition of BroadwayBox.com, a website for discount theater tickets in New York. That December, Key Brand completed the acquisition of Group Sales Box Office (GSBO), the a group-sales ticket agency.

In March 2020, when COVID-19 shuttered Broadway; when the shutdown was extended in April, the John Gore Organization (JGO) announced that individuals who had purchased their tickets through one of its platforms (Broadway.com and Broadway Across America), had the option to donate the value of their unused tickets to Broadway Cares/Equity Fights AIDS and the COVID-19 Emergency Assistance Fund, raising $1 million (equivalent to $1.2 million in 2025) by November 2020. Including other fundraising efforts created by JGO, and a direct contribution by the company, the total by year-end 2020 was more than $2.6 million (equivalent to $3.1 million in 2025).

In 2020, the Gore family introduced a social and web programming to raise awareness of the anti-racism movement, reaching upwards of 3 million Broadway fans.

The company's assets include:

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