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Jolidon
Jolidon is a Romanian lingerie and swimsuit manufacturer, founded in 1993 in Cluj-Napoca.
In 1993, an entrepreneur, Gabriel Cîrlig, identified in the Romanian market after the 1989 revolution two types of products that were necessary, but scarcely available at the time, lingerie and swimsuits. After 27 years of activity, Jolidon products are exported especially to the European Union but also to Americas and Asia.
In 2000, the company founded Jolidon Hungary KFT in Budapest, and then in 2001 Jolidon Italia SRL in Milan. Later, it extended to France as Jolidon France SARL, first in Paris, then in Lyon. As of March 2008, Jolidon operated 103 stores, 65 in Romania, 35 in Italy, and 3 in Hungary. It also franchises 10 boutiques in France. In addition to these stores, Jolidon is also sold at Uplift Intimate Apparel in Carmel, Indiana, USA. At the end of 2009, Jolidon's own network totaled 85 stores in Romania.
In 1993, Gabriel Cîrlig, had found that the Romanian market of after 1989 was poor in two types of products, lingerie and bathing suits. The first tailory had 3–4 sewing machines – it was a minimum needed to work on lingerie.
In 1993–1994, it entered the Romanian market, especially in Transylvania.
In 1995–1998, it expanded on the Romanian market, the objective was to become a leader. In 1998, branches were opened in Bucharest and Timișoara.
In 2000 Jolidon established Jolidon Hungary KFT in Budapest, in 2001 Jolidon Italy SRL in Milan, and in 2003 Jolidon France SRL with the headquarters in Paris, and in 2004 Jolidon France opened the headquarters in Lyon.
In 2004, Jolidon had purchased its main rival at the Romanian market, it was the Argos Company from Cluj-Napoca with a 60-year tradition in tailoring lingerie and swimwear and over 800 employees.
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Jolidon
Jolidon is a Romanian lingerie and swimsuit manufacturer, founded in 1993 in Cluj-Napoca.
In 1993, an entrepreneur, Gabriel Cîrlig, identified in the Romanian market after the 1989 revolution two types of products that were necessary, but scarcely available at the time, lingerie and swimsuits. After 27 years of activity, Jolidon products are exported especially to the European Union but also to Americas and Asia.
In 2000, the company founded Jolidon Hungary KFT in Budapest, and then in 2001 Jolidon Italia SRL in Milan. Later, it extended to France as Jolidon France SARL, first in Paris, then in Lyon. As of March 2008, Jolidon operated 103 stores, 65 in Romania, 35 in Italy, and 3 in Hungary. It also franchises 10 boutiques in France. In addition to these stores, Jolidon is also sold at Uplift Intimate Apparel in Carmel, Indiana, USA. At the end of 2009, Jolidon's own network totaled 85 stores in Romania.
In 1993, Gabriel Cîrlig, had found that the Romanian market of after 1989 was poor in two types of products, lingerie and bathing suits. The first tailory had 3–4 sewing machines – it was a minimum needed to work on lingerie.
In 1993–1994, it entered the Romanian market, especially in Transylvania.
In 1995–1998, it expanded on the Romanian market, the objective was to become a leader. In 1998, branches were opened in Bucharest and Timișoara.
In 2000 Jolidon established Jolidon Hungary KFT in Budapest, in 2001 Jolidon Italy SRL in Milan, and in 2003 Jolidon France SRL with the headquarters in Paris, and in 2004 Jolidon France opened the headquarters in Lyon.
In 2004, Jolidon had purchased its main rival at the Romanian market, it was the Argos Company from Cluj-Napoca with a 60-year tradition in tailoring lingerie and swimwear and over 800 employees.