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José Neves

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José Neves

José Manuel Ferreira Neves (born 26 June 1974) is a Portuguese entrepreneur and the founder of Farfetch, a global luxury fashion online platform.

José Neves was born on 26 June 1974. He grew up in Porto, Portugal, where his grandfather owned a shoe factory. He studied economics at the University of Porto.

Neves founded his first tech company, Grey Matter, while studying at university. The company provided software for clothing manufacturers.

In the same year, he founded a software firm called Platforme for small fashion brands in 1996. In 1996, at the age of 22, he launched a footwear brand named Swear, and opened a store in London. The brand sold to other shops. He started a retail fashion store named bstore on Savile Row in London in 2001.

In 2008, Neves founded Farfetch. In June 2017, Farfetch sold a minority stake to JD.com, for US$397 million, prior to launching in China.

In September 2018, following the IPO of Farfetch on the New York Stock Exchange, Neves' stake in the company was valued at US$1.4 billion.

By 2022, Farfetch began facing operational and financial challenges, including declining margins, slower-than-expected growth, and missed earnings targets. Investor confidence waned further when the company abruptly cancelled its Q3 2023 earnings release.

In January 2024, Farfetch entered a pre-pack administration process and was acquired by South Korean e-commerce giant Coupang for $500 million. The deal, structured as a rescue financing agreement, wiped out existing shareholders. Neves stepped down as CEO following the sale.

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