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Josh Bruce
Josh Bruce
from Wikipedia

Joshua Bruce (born 8 June 1992) is a former professional Australian rules footballer who last played for the Western Bulldogs in the Australian Football League (AFL) and currently serving as a development coach for the Bulldogs' AFLW team. He previously played for the Greater Western Sydney Giants between 2012 and 2013 and the St Kilda Saints between 2014 and 2019. Bruce was St Kilda's leading goalkicker in 2015 and the Western Bulldogs' leading goalkicker in 2021.

Key Information

Early life

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Bruce was born in Canberra, Australian Capital Territory and attended St Edmund's College and Canberra Grammar School. His older brother, Aaron, was rookie-listed by Sydney in 2008. Bruce played junior football for the Eastlake Football Club in the AFL Canberra competition. Greater Western Sydney drafted Bruce as an ACT zone selection to play with their TAC Cup team in 2010.[1] He continued to play with the Giants in 2011 while the club was competing in the North East Australian Football League (NEAFL).

AFL career

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Greater Western Sydney (2012–2013)

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Bruce made his debut in round 5, 2012 against the Western Bulldogs at Manuka Oval, in his home territory, as a late replacement for the injured Chad Cornes.[2] Bruce played just the three games in his debut season, kicking two goals. Bruce played in eleven games for just the one win in 2013, playing mostly as a key defender. At the end of 2013, Bruce was traded to St Kilda.

St Kilda (2014–2019)

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Bruce at training in June 2015

Bruce played his first game for St Kilda in round 5, 2014 against Essendon. While quiet initially, he was tried as a forward in round 19 against Gold Coast. After a three-goal display, his next pre-season was spent training with the forwards. In 2015, he had a break-out year up forward, playing in all 22 games, and kicking a six-goal haul against Gold Coast and five-goal displays against Essendon (twice) and Adelaide. He went on to become St Kilda's leading goalkicker for 2015, kicking 50 goals and finishing eighth in that year's Coleman Medal tally. Bruce had a similarly consistent year in 2016; though he kicked less goals for the year, this still included another five-goal haul against Essendon. Bruce's output dropped slightly in the first half of the 2017 season, and he was dropped for the first time since 2014, having played every game in 2015–2016. Upon his return to the senior team, he kicked four goals against Adelaide and had an improved finish to the year.

At the conclusion of the 2019 season Bruce requested a trade to the Western Bulldogs. He was traded on 16 October.[3]

Western Bulldogs (2020–2023)

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After a mediocre 2020 AFL season, Bruce stamped his credentials as one of the competition's menacing key forwards when he kicked 10 goals against North Melbourne in the 3rd round of the 2021 AFL season.[4] Bruce enjoyed a consistent year in 2021, kicking 48 goals in 20 matches before his season was cut short by an ACL rupture. On the 22nd of August 2023, Bruce announced his retirement effective immediately.

Statistics

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Statistics are correct to the end of round 3 2021.[5]
Legend
  G  
Goals
  K  
Kicks
  D  
Disposals 
  T  
Tackles
  B  
Behinds 
  H  
Handballs 
  M  
Marks
Season Team No. Games Totals Averages (per game)
G B K H D M T G B K H D M T
2012 Greater Western Sydney 47 3 2 1 16 17 33 12 2 0.7 0.3 5.3 5.7 11.0 4.0 0.7
2013 Greater Western Sydney 47 11 1 0 85 47 132 46 27 0.1 0.0 7.7 4.3 12.0 4.2 2.5
2014 St Kilda 27 10 4 1 69 45 114 45 16 0.4 0.1 6.9 4.5 11.4 4.5 1.6
2015 St Kilda 27 22 50 24 165 75 240 110 56 2.3 1.1 7.5 3.4 10.9 5.0 2.5
2016 St Kilda 27 22 38 22 127 106 233 100 59 1.7 1.0 5.8 4.8 10.6 4.5 2.7
2017 St Kilda 27 20 36 27 143 94 237 104 41 1.8 1.4 7.2 4.7 11.9 5.2 2.1
2018 St Kilda 27 3 4 0 13 22 35 12 7 1.3 0.0 4.3 7.3 11.6 4.0 2.3
2019 St Kilda 27 22 36 20 151 109 260 96 40 1.6 0.9 6.7 5.0 11.8 4.4 1.8
2020[a] Western Bulldogs 17 17 14 8 55 81 136 47 28 0.8 3.2 4.8 8.0 12.8 1.6 2.5
2021 Western Bulldogs 17 20 48 21 138 28 221 100 26 4.7 0.7 11.3 3.7 15.0 8.7 1.0
Career 133 199 105 858 607 1465 598 278 1.5 0.8 6.5 4.6 11.0 4.5 2.1

Notes

  1. ^ The 2020 season was played with 17 home-and-away matches per team (down from 22) and 16-minute quarters with time on (down from 20-minute quarters with time on) due to the impact of the COVID-19 pandemic.

Honours and achievements

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Brownlow Medal votes
Season Votes
2012 0
2013 0
2014 0
2015 4
2016 1
2017 0
Total 5

Coaching

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Bruce was appointed as the development coach of the Bulldogs' AFLW team in October 2021.[6]

References

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Joshua Bruce (born 8 June 1992) is an Australian former professional Australian rules footballer who played as a key forward and versatile tall in the Australian Football League (AFL). Selected by the as an ACT zone selection in the 2010 AFL National Draft, Bruce debuted in 2012 and appeared in 14 games for the club before being traded to St Kilda at the end of the 2013 season. He spent six seasons with the Saints, playing 99 matches and booting 168 goals, including a career-high 50 goals in 2015 and a standout performance of 10 goals against on in 2021. Traded to the during the 2019 trade period, Bruce contributed 50 games and 63 goals over four seasons, serving as the club's leading goalkicker in 2021 with 48 goals during a strong campaign that saw the team reach the . Throughout his 163-game AFL career spanning 12 seasons, Bruce amassed 234 goals and demonstrated adaptability by transitioning into a defensive role later in his tenure with the Bulldogs, particularly after recovering from an anterior cruciate ligament (ACL) injury sustained in 2021. His career was marked by resilience amid frequent injuries, including a second ACL rupture in July 2023 that sidelined him for the remainder of the season. Bruce announced his immediate retirement on 22 August 2023 at age 31, citing the physical toll of his injuries and a desire to prioritize family life in Canberra. Praised by Bulldogs coach Luke Beveridge for his team-oriented energy and leadership, Bruce expressed interest in pursuing coaching opportunities following his playing days. Following his retirement, he returned to Canberra and joined the Eastlake Demons as an assistant playing coach, where he has continued to play local football, including selection for the AFL Sydney/Canberra squad in 2025.

Early years

Early life

Josh Bruce was born on 8 June 1992 in , . He grew up in a family with strong ties to , as his older brother was a prominent player for the Eastlake Football Club, amassing 314 senior games for the club. During his formative years in , Bruce developed an early interest in multiple sports, notably , which he practiced during the summer months, complementing his winter involvement in . This diverse sporting background helped shape his athletic development before he began organized junior football with the Eastlake Demons.

Junior football

Bruce began his organised football journey with the Eastlake Football Club in the AFL Canberra juniors, where he honed his skills in the club's underage teams. Emerging as a tall and athletic prospect, he demonstrated versatility as both a defender and forward during his development. Bruce represented the Australian Capital Territory (ACT) at the national level, competing in the AFL Under 18 Championships in 2009 and 2010 as part of the NSW/ACT team. In 2010, he kicked 15 goals across the five matches (second in the competition) and was selected in the as one of three bottom-age players. His performances in these tournaments showcased his potential, particularly in key positions on the field. In the 2010 AFL National Draft, Greater Western Sydney selected Bruce with pick 41 as an ACT zone selection, bringing him into their inaugural TAC Cup under-18 squad. This opportunity marked the culmination of his junior career and paved the way for his professional transition.

AFL career

Greater Western Sydney (2012–2013)

Josh Bruce, a key position player from Eastlake Football Club in Canberra, joined the Greater Western Sydney Giants as one of their inaugural zone selections ahead of the club's entry into the AFL in 2012. At 19 years old, he made his league debut in Round 5 of that season against the Western Bulldogs at Manuka Oval, entering as a late replacement for the injured Chad Cornes. In a match the Giants lost by 42 points, Bruce recorded eight disposals, two marks, one tackle, and one goal, marking a solid introduction in front of his local supporters. However, opportunities were scarce in his debut year amid the challenges of establishing a new franchise, limiting him to just three senior appearances and two goals overall. The 2013 season offered Bruce more exposure, with 11 games played as the Giants continued their development. Primarily deployed as a defender to utilize his 197 cm frame and athleticism, he was occasionally trialed in the forward line, though his output remained modest at one goal for the year. Across his two seasons, Bruce accumulated 14 games and three goals, averaging fewer than one disposal per game in limited minutes, reflecting the steep learning curve for a young player in an expansion team. The Giants' rebuilding phase was marked by heavy defeats—averaging margins of over 50 points in losses during 2012—and only five wins from 44 matches, contributing to low morale and frequent lineup changes as the club prioritized long-term list development over immediate results. Despite flashes of potential, including strong marking and rebounding ability, Bruce's inconsistency in a competitive environment led to his delisting at the end of 2013. The decision was part of broader list management strategies at the expansion club, which delisted several early recruits to refine its roster amid just one victory in Bruce's 14 outings. This period represented a formative but challenging entry into elite football for Bruce, highlighting the difficulties of breaking through in a nascent team focused on foundational growth.

St Kilda (2014–2019)

Josh Bruce was traded to St Kilda from during the 2013 AFL trade period in exchange for the Saints' third-round selection (pick 48). He made his debut for the club in round 5 of the 2014 season and went on to play 99 games for St Kilda between 2014 and 2019, booting 168 goals in total. During this period, Bruce transitioned from a defensive role—where limited opportunities at GWS had stunted his early development—into a key forward position, becoming a reliable target inside 50. Bruce's breakout season came in 2015, when he established himself as St Kilda's leading goalkicker with 50 goals from 22 games. His emergence was marked by strong aerial ability, including six contested marks in a single game early that year, and he registered multiple hauls of six goals, such as against Gold Coast in round 4. Following this success, he signed a four-year extension in April , committing to the Saints until the end of 2020. Bruce maintained consistent output in subsequent seasons, kicking 38 goals in 22 games in and 36 goals in 20 games in 2017, while improving his contested marking and involvement in set plays as a hybrid forward capable of both leading and crumbing. Injuries disrupted , limiting Bruce to just three games and four goals due to a broken sustained in . He returned strongly in , playing all 22 games and again booting 36 goals, including a six-goal against in round 7. Throughout his St Kilda tenure, Bruce contributed to the team's gradual improvement, helping push toward finals contention with his scoring prowess during finishes of 11th in 2017, 15th in , and 14th in . At the conclusion of the season, Bruce requested a trade to the , seeking a club with stronger premiership prospects; he was dealt on October 16 in exchange for picks 32 and 51.

Western Bulldogs (2020–2023)

In the 2019 AFL trade period, Josh Bruce was acquired by the from St Kilda in exchange for the club's second- and third-round draft selections (picks 32 and 51). Over the subsequent four seasons from 2020 to 2023, he appeared in 50 games for the club and booted 63 goals, leveraging the strong contested marking and goal-scoring prowess he had developed earlier in his career at St Kilda. Bruce's tenure peaked in 2021, when he emerged as the Bulldogs' leading goalkicker with a career-best 48 goals from 20 matches, playing a pivotal role in the team's push toward the finals. A highlight came in Round 3 on , where he kicked 10 goals in a dominant 128-point victory over at Marvel Stadium, marking the first such haul by a since 1987. However, his season ended prematurely with an (ACL) rupture to his left knee in the final moments of Round 21 against Essendon, sidelining him for the remainder of the year and restricting him to just five games in 2022 as he rehabilitated. Entering the 2023 pre-season, Bruce transitioned to a defensive role—his original position from his days—and played primarily as a defender in eight games that year before sustaining a second ACL injury, this time to his right knee, during a marking contest in Round 20 against . The injury required reconstruction and an estimated 12-month recovery, prompting Bruce to announce his immediate retirement from the AFL on 22 August 2023 at age 31, with recurring knee issues cited as the primary factor. Bruce's 2021 contributions were instrumental in securing the Bulldogs' finals berth, though the team was eliminated in a semi-final loss to after his injury.

Post-AFL career

Retirement and transition

Bruce announced his from the AFL on 22 August 2023, effective immediately, midway through the 2023 season after playing just eight games that year. The decision was primarily driven by a second (ACL) injury in as many years, with the latest rupture occurring in July 2023 during a match against , following a similar injury in 2021 that had sidelined him for most of the 2022 season. Over his 13-year career, Bruce had played 163 games and kicked 234 goals across three clubs: 14 games with (2012–2013), 99 with St Kilda (2014–2019), and 50 with the (2020–2023). In his retirement statement, Bruce expressed a mix of relief and sadness, reflecting on the physical toll of the injuries and the emotional weight of stepping away from the game he loved. He described his path as a "pretty crazy journey," highlighting the challenges and highlights of transitioning between clubs and adapting roles from forward to defender in his later years at the Bulldogs. Despite the abrupt end, Bruce emphasized pride in his resilience and contributions as a team player, noting the support from coaches and peers that defined his professional experience. Following his retirement, Bruce began transitioning out of playing by expanding his involvement with the ' AFLW program, where he had served as a development coach since October 2021; post-retirement, the role allowed him greater focus on mentoring while he underwent rehabilitation. Concurrently, he explored non-football pursuits, including work in , leveraging his local connections in after relocating there for recovery and family reasons.

Local football and coaching

Following his AFL retirement, Josh Bruce signed with the Eastlake Football Club in the AFL Canberra competition in October 2023 as an assistant playing coach, marking a return to the club where he played his junior football. In this dual role, he focused on developing the forwards and imparting team strategy insights drawn from his professional experience. Bruce returned to playing in mid-2024 after completing rehabilitation from a reconstruction, making his senior debut for Eastlake in alongside his brother . In 2024, Eastlake reached the grand final but lost to by 15 points. He continued playing with his brother through the 2025 season, contributing as a key forward while managing his playing time due to ongoing injury management and age-related considerations at 33 years old. Under Bruce's coaching influence, Eastlake reached the 2025 AFL Canberra against the Tigers, where they secured a 37-point victory to claim the premiership and end a 24-year title . During the season, Bruce topped the club's goalkicking tally and kicked three goals in the grand final win.

Career statistics and honours

AFL statistics

Josh Bruce's AFL career spanned 163 games from 2012 to 2023, during which he kicked 234 goals and 126 behinds. His overall statistics included 1,023 kicks, 731 handballs (for 1,754 disposals), 721 marks, and 323 tackles. As a primary key forward, he maintained a career average of approximately 1.4 goals per game, though he experimented with defensive roles late in his tenure, including a pre-season shift to the backline ahead of 2023. Bruce's goal-kicking peaked in 2015 with St Kilda, where he booted 50 goals across 22 games to claim the club's leading goalkicker award. He replicated this success in 2021 at the , scoring 48 goals in 20 games as their leading goalkicker, highlighted by a career-best 10-goal performance against in Round 3. His output declined in injury-affected seasons thereafter, limited to 5 games (1 goal) in 2022 due to an ACL rupture and 8 games (0 goals) in 2023. The following table summarizes Bruce's games and goals by season:
YearTeamGamesGoals
2012Greater Western Sydney32
2013Greater Western Sydney111
2014St Kilda104
2015St Kilda2250
2016St Kilda2238
2017St Kilda2036
2018St Kilda34
2019St Kilda2236
2020Western Bulldogs1714
2021Western Bulldogs2048
2022Western Bulldogs51
2023Western Bulldogs80
Total163234

Honours and achievements

During his tenure with St Kilda, Josh Bruce earned the club's leading goalkicker award in 2015, booting 50 goals for the season and finishing eighth in the AFL's race. At the , Bruce repeated the feat as the team's leading goalkicker in 2021 with 48 goals, a performance that underscored his versatility as a tall forward during a season that saw the club advance to the . One of the standout milestones in Bruce's career came in Round 3 of the 2021 season, when he kicked a career-high 10 goals against in a 128-point Bulldogs victory, marking the club's highest individual haul since Simon Beasley's 10 goals in and the most since the competition's inception in 2000 under its current structure. Bruce polled a total of 17 Brownlow Medal votes across his career, with notable tallies including 5 votes in 2021—his highest single-season return—reflecting his consistent impact in key games. Bruce also played a significant role in St Kilda's progressive improvement from 2017 to 2019, contributing as a reliable tall option in the forward line.

References

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