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Jukin Media

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Jukin Media

Jukin Media, Inc. is an American entertainment company that operates by identifying shareable or otherwise compelling user-generated videos, negotiating with the video owners, and then licensing the videos for third-party use and/or featuring the videos in its own productions. The company was founded in 2009 by Jonathan Skogmo, Aldo Carrascoso and Josh Entman and is headquartered in Los Angeles, California.

Jukin Media's Co-Founder and CEO Jonathan Skogmo conceived of the idea for the company while working as a video researcher and producer for the television show Country Fried Home Videos. After realizing there was an opportunity to aggregate and monetize digital clips that appeared on YouTube and other online video platforms, he together with Aldo Carrascoso and Josh Entman started Jukin Media in 2009 from his West Hollywood apartment.

Between 2013 and 2019, the company raised several rounds of funding totaling $4.2 million from investors including, among others, Bertelsmann Digital Media Investments, Peter Guber, Maker Studios, and Samsung Ventures.

In 2014, Jukin partnered with Maker Studios, giving Maker Studios access to Jukin's library of video clips, and giving Jukin access to Maker's operational resources. The partnership also resulted in the launch of a dedicated website for FailArmy, Jukin's owned and operated entertainment brand. In August 2017, the company announced that it had paid more than $15 million to viral video creators.

On October 16, 2018, Sinclair Broadcast Group signed an agreement with Jukin to assume operational responsibilities for TBD, effective immediately. The agreement will also result in content supplied by Jukin being expanded on TBD’s programming lineup.

On August 11, 2020, Jukin announced partnerships with BroadbandTV and Fullscreen to provide their rosters of influencers and YouTubers exclusive discounts to Jukin’s library, dedicated customer support, and early access to new features.

In August 2021, Jukin was acquired by Trusted Media Brands, a parent company of Reader's Digest.

Jukin Media operational model involves discovering, acquiring, and licensing user-generated video clips. Besides licensing those video clips for use by advertisers, digital publishers, TV shows, and other entities, it also provides licensing and clearance services to production companies and media networks. Additionally, Jukin Media produces and owns a variety of multimedia channels on media platforms such as YouTube, cable television, and broadcast television.

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