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Junior Eurovision Song Contest 2010

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Junior Eurovision Song Contest 2010

The Junior Eurovision Song Contest 2010 was the eighth edition of the Junior Eurovision Song Contest, held on 20 November 2010 at the Minsk Arena in Minsk, Belarus, and presented by Denis Kourian and Leila Ismailava. It was organised by the European Broadcasting Union (EBU) and host broadcaster the Belarusian Television and Radio Company (BTRC). Broadcasters from fourteen countries participated in the contest.

The winner was Armenia with the song "Mama" by Vladimir Arzumanyan. This gave Armenia its first Junior Eurovision victory and its first victory in any Eurovision contest.

The European Broadcasting Union (EBU) invited broadcasters to bid for the rights to host the contest. In June 2009, Belarusian broadcaster National State Television and Radio Company of the Republic of Belarus (BTRC) won the rights to organise the contest over bids from Russia and Malta. EBU initially put efforts into distributing the organisation of the contest among different regions of the continent, moving away from Eastern Europe as Kyiv hosted the previous edition, with Malta's bid seemingly taking the lead. However, BTRC's detailed candidacy supported by Eurovision Song Contest 2009 winner Alexander Rybak prevailed in the end.

Under construction through 2009, the 15,000-spectator Minsk-Arena hosted the event. Belarus has twice previously won the Junior Eurovision Song Contest, which is, according to EBU Executive Supervisor Svante Stockselius, "one of Belarus' most popular television shows."

Despite originally estimating the number of participants to be between 20 and 25, on 28 July 2010 it was announced 14 countries would compete in the contest, with Moldova making its début and Latvia and Lithuania returning. Cyprus and Romania withdrew from the contest.

Sweden returned to the contest through Sveriges Television (SVT) after TV4 withdrew. The EBU's coordinator of the contest, Svante Stockselius, labelled SVT's return to the contest as a big achievement in terms of negotiations with possible participants and expressed hope that other Scandinavian broadcasters may also return to the show.[better source needed] Also, a special documentary "Kids of Eurovision" was filmed by BTRC about them.

Prior to the event, a digital compilation album featuring all the songs from the 2010 contest, along with karaoke versions, was put together by the European Broadcasting Union and released by Universal Music Group on 19 November 2010.

The theme art for the contest was revealed on 8 April 2010, consisting of multi-coloured circles, symbolising "different people, cultures and countries," that form the shape of wings, that symbolise "freedom, ease of flying, creative inspiration and rising above." On 8 September, the mascots of the show were presented, being a bear and a wisent.

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