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KDDB
KDDB (102.7 MHz) is a commercial FM radio station licensed to Waipahu, Hawaii, and serving the Honolulu radio market. The Pacific Media Group station is known as "102.7 Da Bomb". It broadcasts a top 40 (mainstream CHR) format. The studios and offices are on Bishop Street in Honolulu.
KDDB has an effective radiated power (ERP) of 61,000 watts, horizontal polarization and 60,000 watts vertical. The transmitter is located off Palehua Road in Akupu. KDDB also transmits on Oceanic Spectrum digital channel 854 for the entire state of Hawaii.
The station signed on the air on November 23, 1988. It was a country music station using the call sign KDEO.
In 1991, the station flipped to an eclectic freeform format as "Radio Free Hawaii." It proved to be popular with listeners, who voted via ballot boxes in various locations across O'ahu and Maui and via their website. These votes were compiled into the Hawaiian Island Music Report (Hawaiian Island Charts).
The owner of KDEO entered into an operating agreement with KRTR-FM in November 1994, citing financial troubles, the format was changed to classic rock as "The Blaze". The Blaze proved unpopular, and the station returned to Radio Free Hawaii by May 1995.
Despite the popularity of the voting-based format, Radio Free Hawaii had trouble generating revenue. The station's manager, "Sheriff" Norm Winter, stated in an interview years later that this was due to his refusal to subscribe to the Arbitron ratings system, as the fee to subscribe was $50,000 at the time. Advertisers at the time relied mainly on the Arbitron ratings to buy airtime, and were not impressed by Winters' own in-house research showing that the station was in the top 3 stations in Oahu listenership. As a result, the station went deeper and deeper into debt.
The station, under Winter's leadership, was instrumental in starting the first annual rock festival in Hawaii, the Big Mele.
On March 7, 1997, the station was acquired by Caribou Broadcasting. The new owners dropped the Radio Free Hawaii format for an rhythmic adult contemporary format. It was known as "Cool 102.7" KHUL.
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KDDB
KDDB (102.7 MHz) is a commercial FM radio station licensed to Waipahu, Hawaii, and serving the Honolulu radio market. The Pacific Media Group station is known as "102.7 Da Bomb". It broadcasts a top 40 (mainstream CHR) format. The studios and offices are on Bishop Street in Honolulu.
KDDB has an effective radiated power (ERP) of 61,000 watts, horizontal polarization and 60,000 watts vertical. The transmitter is located off Palehua Road in Akupu. KDDB also transmits on Oceanic Spectrum digital channel 854 for the entire state of Hawaii.
The station signed on the air on November 23, 1988. It was a country music station using the call sign KDEO.
In 1991, the station flipped to an eclectic freeform format as "Radio Free Hawaii." It proved to be popular with listeners, who voted via ballot boxes in various locations across O'ahu and Maui and via their website. These votes were compiled into the Hawaiian Island Music Report (Hawaiian Island Charts).
The owner of KDEO entered into an operating agreement with KRTR-FM in November 1994, citing financial troubles, the format was changed to classic rock as "The Blaze". The Blaze proved unpopular, and the station returned to Radio Free Hawaii by May 1995.
Despite the popularity of the voting-based format, Radio Free Hawaii had trouble generating revenue. The station's manager, "Sheriff" Norm Winter, stated in an interview years later that this was due to his refusal to subscribe to the Arbitron ratings system, as the fee to subscribe was $50,000 at the time. Advertisers at the time relied mainly on the Arbitron ratings to buy airtime, and were not impressed by Winters' own in-house research showing that the station was in the top 3 stations in Oahu listenership. As a result, the station went deeper and deeper into debt.
The station, under Winter's leadership, was instrumental in starting the first annual rock festival in Hawaii, the Big Mele.
On March 7, 1997, the station was acquired by Caribou Broadcasting. The new owners dropped the Radio Free Hawaii format for an rhythmic adult contemporary format. It was known as "Cool 102.7" KHUL.